Now that the Spring flowers are blooming and weather is warming up it’s only fitting that you extend your cleanup efforts into the social sphere. Time to stop neglecting your LinkedIn profile, think strategically and optimize your professional identity on the “World’s Largest Professional Network.” This way, both you and your employer can receive a fruitful return on social investment. Whether you’ve received every LinkedIn endorsement imaginable or have chosen to flood your profile with all kinds of keyword lingo, it’s time to declutter. Here are 5 simple ways to help you get started:
1. Keep Score of your Content Marketing
Sick of creating useless posts that flood your LinkedIn page? Can’t seem to write content to encourage reader engagement? Worry no more – LinkedIn recently created a content marketing scoring tool that measures user influence. Taking into consideration profile sponsored updates, company pages, personal groups, employee updates and influence posts, LinkedIn’s content marketing score provides users with tips on how to improve their content marketing strategies. Based on a scale ranging from 1–1000, LinkedIn provides users with a private grade, which reflects the impact of your paid and organic content. With LinkedIn providing you recommendations on ways to improve your score, it’s time you start sprucing up that profile and reach your unique masses.
2. Take Advantage of the New LinkedIn Publishing Machine
3. Produce Original Content and Watch it Trend
Read more on these 3 ways, all 5 ways, and the complete article
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