Friday, April 25, 2014

5 Simple Ways to Spring Clean and Declutter Your LinkedIn Profile

Tomeeka Farrington

Now that the Spring flow­ers are bloom­ing and weather is warm­ing up it’s only fit­ting that you extend your cleanup efforts into the social sphere. Time to stop neglect­ing your LinkedIn pro­file, think strate­gi­cally and opti­mize your pro­fes­sional iden­tity on the “World’s Largest Pro­fes­sional Net­work.” This way, both you and your employer can receive a fruit­ful return on social invest­ment. Whether you’ve received every LinkedIn endorse­ment imag­in­able or have cho­sen to flood your pro­file with all kinds of key­word lingo, it’s time to declut­ter. Here are 5 sim­ple ways to help you get started:

1.    Keep Score of your Con­tent Marketing
Sick of cre­at­ing use­less posts that flood your LinkedIn page? Can’t seem to write con­tent to encour­age reader engage­ment? Worry no more – LinkedIn recently cre­ated a con­tent mar­ket­ing scor­ing tool that mea­sures user influ­ence.  Tak­ing into con­sid­er­a­tion pro­file spon­sored updates, com­pany pages, per­sonal groups, employee updates and influ­ence posts, LinkedIn’s con­tent mar­ket­ing score pro­vides users with tips on how to improve their con­tent mar­ket­ing strate­gies. Based on a scale rang­ing from 1–1000, LinkedIn pro­vides users with a pri­vate grade, which reflects the impact of your paid and organic con­tent.  With LinkedIn pro­vid­ing you  rec­om­men­da­tions on ways to improve your score, it’s time you start spruc­ing up that pro­file and reach your unique masses.

2.    Take Advan­tage of the New LinkedIn Pub­lish­ing Machine

3.    Pro­duce Orig­i­nal Con­tent and Watch it Trend

Read more on these 3 ways, all 5 ways, and the complete article

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