LinkedIn is amazing.
When it comes to networking with professionals, there is simply no better place to hang out.
Not Snapchat. Not Facebook. Not Instagram.
LinkedIn is the professional’s jam.
LinkedIn is a great place to attract business users who are serious about their stuff.
Nearly every professional on the planet has a LinkedIn profile.
This large user base makes LinkedIn an ideal platform for marketing B2B products and services.
But here’s the thing. You need to grow your network for these marketing efforts to be effective.
In this article, I’ll discuss LinkedIn hacks that will triple the size of your network, which in turn will lead to more engagement, conversions, and revenue.
This article, in other words, is about you making more money.
Growing your LinkedIn network is how it happens.
1. Include Images in PostsThis might sound like a simple thing, but it’s really important on LinkedIn specifically.
It’s no secret that images increase engagement on social media posts. On LinkedIn, research shows that including a photo increases views 11x.
This means you need a header pic, profile pic, and pictures on all posts you publish to maximize your profile’s viewability.
You can’t just post any images, however. They need to be relevant to your target audience, in which case you’ll need to understand who that audience is.
Let’s deal with that point.
2. Cater to Your Audience
Do you know what your LinkedIn audience wants, likes, needs, and will benefit from?
Everyone’s network is different, but you can make a few assumptions based on the data.
For example, comScore broke down the demographic composition of each social media network. Although LinkedIn is one of the most popular social networks among adults aged 30 and older, younger Millennials tend to avoid it.
What this means is you don’t have to worry about being trendy like BuzzFeed on this network. A traditional approach should work just fine on these professionals.
Generate quality leads on LinkedIn by posting unique and sensible content that encourages clicks.
A premium or paid membership on LinkedIn gives you a robust set of data on who’s viewing your profile, reading your posts, and interacting with you. It makes sense to analyze these metrics from time to time.
Whether you look at the data or not, there is one thing you should be doing — getting to know your network.
Interact, message, like, follow, post, and comment around. It will pay off as you get to know your network on a more personal basis.
7. Track Your LinkedIn AnalyticsData analytics are the only way to truly know how any online campaign is doing, and LinkedIn is no different.
Though you can’t track LinkedIn views through Google Analytics or SEMrush, you can track them through the site’s internal analytics.
The Next Web already has a great article detailing which LinkedIn analytics are available and how to access them, so I won’t delve too deeply into it here.
What I will tell you is it’s a great idea to export these metrics into your own spreadsheet or database and track them offline in conjunction with other social networking and web traffic.
Read all 14 hacks and the compete article