The pandemic has disrupted everything but with most people working from home I think it might be the perfect opportunity to finally brush up on those LinkedIn profiles. I know, you have been planning to do it for ages but now is a great time to finally sit down and look over your LinkedIn profile and question whether is it good enough. Does it represent your personal brand, does it illustrate the value you bring to your organisation, does it showcase your skillset. Ultimately you want to ensure that your online profile is attractive to potential employers or clients whilst telling a story about yourself and what you can offer. You never know, you might get that dream job or client you have always had your eye on!
Now, I am a massive fan of LinkedIn, so much so that in 2015 I was awarded a Top 10 “Power Profile” out of 20 million members in the U.K. alongside Richard Branson (Yes, I know, I am chuffed too!) so I may be a little biased. But I do believe that LinkedIn is an excellent professional networking site, it ranks beautifully for SEO and it is a great way to connect with others globally.
So why not take advantage of what is available to you at your finger tips?
Believe me, I could talk about profile optimization all day and often I do when I deliver training for my clients, so here are a 8 simple tips to get your LinkedIn profile noticed:
3. Don’t make your headline boring
One of the most visible parts of your LinkedIn profile is the headline. This is the first piece of information employers see about you, so you want it to be interesting but also reflect directly who you are as a person.
There are ways for you to be creative including:
- Include brands, any famous companies you work for or are well known you want to make sure they are added in at the beginning.
- Adding in the titles of who you are at your current place of work. So, if you are a founder or investor you want to make sure you add these words as they showcase your leadership roles.
- You also want to highlight your expertise, if you are an expert in a niche area of your job then make sure to highlight it. Another great way to have your profile noticed is for you to include in your headline that you are actively seeking opportunities for a role. An example could be “seeking for a UX/UI internship role.”
To capture that information you could try a series of keywords or a sentence to illustrate who you are. Here is an example of mine:
"Personal Brand Expert |Speaker |Author |Entrepreneur |Forbes 30Under30 |LinkedIn 'Power Profile'| TV Business Mentor"
Important note: A simple job title isn't often sufficient as it doesn't explain your value or experience and the title may mean different things to different industries.
6. Be socially active!
Make sure you are active and interact with others on your LinkedIn profiles! You can do this by liking, commenting and sharing other people’s content that appear on your LinkedIn feed. You might also want to consider producing and publishing your own content, on a topic you may be passionate about. You could write an article, create a video or produce a series of images explaining an idea and sharing it with others in your network. This will show potential employers or clients your passion and will also get you more noticed through searches and shares of your work.
8. Get those recommendations!
Employers (and clients alike) will notice if you have recommendations under each position you have had. This will show you are a valuable asset and will provide evidence that others had a great opinion about you too. You want to ask those that provide recommendations to ensure they are short and informative, saying what you contributed to the workplace, project and the role/s you had.
These are just a few tips to get you started in getting your LinkedIn profile noticed. Enjoy the experience of creatively putting your profile together as it is a chance to really show who you are and what you can offer to the next job you work at or client your support. Although job opportunities may not be flooding in at this uncertain period of time, it is a fantastic opportunity to tailor profile and build relationships so that when normality resumes you have a kick start!