Bianca Miller Cole
Thursday, May 28, 2020
Wednesday, May 20, 2020
The LinkedIn profile page is the foundation for your personal branding. And we regularly add features to increase its capabilities as a personal marketing platform and give you new ways to signal your skills and motivations. If you haven’t checked your profile page recently, you might well find new ways to build your personal brand.
Here are 20 profile features you should check and update for 2020. Some of them are very quick wins, some of them may take a little bit of time – but all of them are very worthwhile. They will help to give you the LinkedIn profile and personal brand that you deserve.
3. Make your headline more than just a job title
There’s no rule that says the description at the top of your profile page has to be just a job title. Use the headline field to say a bit more about how you see your role, why you do what you do, and what makes you tick. If you’ve got sales reps at your company who are on the ball with social selling, then take a quick look at their profile page headlines for inspiration. They will almost certainly have more than their job titles in there.
4. Turn your summary into your story
The first thing to say about your LinkedIn summary is – make sure you have one! It’s amazing how many people still leave this field blank when creating their LinkedIn profile. Your summary is your chance to tell your own story – so don’t just use it to list your skills or the job titles you’ve had. Try to bring to life why those skills matter – and the difference they can make to the people you work with. Don’t be afraid to invest some time, try a few drafts, and run your summary past people you know. This is your most personal piece of content marketing – and it’s worth the effort.
16. Share relevant content from your LinkedIn feed
It’s one thing to have a network of connections on LinkedIn – it’s far better to have an active role in that network, appearing in your connections’ LinkedIn feeds in a way that adds value for them. Sharing relevant content with your network is one of the most accessible ways of doing this. You can make a start by keeping a close eye on your LinkedIn feed, and sharing content that you find genuinely interesting – and that aligns with your point of view.
17. Add comments
Sharing is great – but it’s just the starting point. When you add comments to your shares, you give yourself greater prominence within the feed and start to express why you think a particular piece of content matters. Well-expressed comments also enable you to share a broader range of content. It might be that you don’t agree with a point of view but still find it interesting, for example. A comment that can express that viewpoint starts to establish your opinion and thought-leadership. It’s also more likely to draw additional comments, which then raise your profile across LinkedIn. Bear this mind when you’re writing your comment – and make sure you’re saying something you’re happy for people to associate with you.
Wednesday, May 13, 2020
As business gears back up, search activity is doing the same on LinkedIn as companies look at personal profiles and company pages for hiring, contract work, leads, and more. Don’t wait – this would be a great time to get to work updating and refining your online information.
Viveka von Rosen, Chief Visibility Officer & Co-founder at Vengreso and LinkedIn author, has six great tips on what companies should be doing right now to update your company presence on LinkedIn.
ONE: Create a new banner
Create a banner that speaks to your audience’s points of pain or needs right now! Especially if they have been adversely affected by Covid-19. Use your banner to let them know you can help solve any issues your clients have due to furloughs, decreased budgets, remote working, Illness, fear, etc. You can get the dimensions at www.VengresoBanner.com. Check out what it might look like at www.LinkedIn.com/company/Vengreso.
TWO: Create relevant content
Create relevant content on your LinkedIn company page every day. Stop the heavy-duty sales pitches and job postings. Find content that is useful to your audience, either your own or curate relevant content from partners or clients. Use the description or “what do you want to talk about” section to describe the asset you are sharing, why they should read it, and what they’ll get out of it. And, if you are sharing a partner or client’s post, make sure to @Mention the person or company in the post.