Sometimes it’s hard to feel like your LinkedIn posts are doing anything. You put something up and it gets a couple likes, maybe one comment, but it doesn’t go anywhere. You’ve heard stories about regular peoples posts going viral, but why doesn’t it happen to you?
The people going viral aren’t just getting lucky. While luck does play a part, there are three simple steps you can take to increase how many people see your posts and give yourself a better chance of going viral.
1) Comments and Hashtags
The whole point of social media is to be social, and LinkedIn wants to encourage this behavior so they have designed their algorithm to reward good behavior. You have to add commentary that people encourages interaction. If you don’t add a comment to your post, all that people are seeing is some random link or photo with no context.
Adding a comment to your post not only increases your visibility, but encourages people to comment back. If you notice, posts that go viral have thousands of comments and that’s because the original poster encouraged feedback. When you add a comment, leave it open-ended to get people to respond.
Wants people start to comment, you need to keep the conversation going. If people are commenting on your post, reply to every comment, lean into the social side of social media. If you can get a conversation going, you have a surefire way of getting your post seen by dramatically more people.
In addition to comments, hashtags are another great way to increase visibility. Hashtags allow your post to be searchable, whether it be online or on the platform, by people who are interested in the topic you are posting about.
Adding a hashtag will bring in experts, as well as potential clients who are looking into the information you are speaking about.
There are a lot of tools online that can help you choose the right hashtag. I would recommend hashtagify.me, a site that tracks the top trending hashtags and will recommend the hashtags that are performing the best in your area of expertise.