7 of the Best LinkedIn Tips for Professionals

LinkedIn is the world’s largest professional network with over 660 million users from 200 different countries. This makes it too big of an opportunity for you to ignore.
It is especially great for B2B marketers as the platform has over 63 million decision-makers from different companies and industries. This presents an unmatched opportunity for B2B marketers to connect with potential clients and generate qualified leads. 
And, these are just two of the many LinkedIn stats that can convince you of its value as a marketing platform, especially for B2B marketers. But is LinkedIn just meant for B2B marketers? No! Anyone can benefit from LinkedIn by establishing a solid presence on the platform and amassing enough followers. All you need is a push in the right direction and that’s what we are here for.
In this post, we will discuss 7 of the best LinkedIn marketing tips with you that actually work. You can use them to build your brand on LinkedIn and beyond.

5. Sponsor Your Winning Posts

As we all know, some of the content that we create works and some doesn’t. 
The smart thing to do is capitalise more on the content that does well to get the maximum benefit out of it. That is where LinkedIn’s “sponsored content” option comes into play.
Wait… What is sponsored content?
Sponsoring content is basically like native advertising on the platform. You can sponsor your best content to have it shown on the feeds of your target audience even those users outside of your professional network. This increases the reach of your content and gets it more views from the right audience. This is an excellent way to market yourself and get noticed by the bigshots in different companies, who could be potential clients.

7. Leverage LinkedIn Analytics

No marketing initiative is complete if you don’t track and measure its performance. LinkedIn has a built-in analytics tool that can help you see how your efforts on the platform are going. Using the “Company Page Analytics” feature you can assess how your company page is performing. You can specifically see which updates are getting the highest engagement and which ones are a complete failure.
You can then use those insights to fuel your future marketing efforts and create more engaging content. So, if you haven’t used LinkedIn analytics yet, try it now.

10 ways to make your LinkedIn profile stand out to recruiters

Why Authenticity Is the Sole Tactic You Need to Succeed on LinkedIn

By Robbie AbedAuthor, writer, and founder of Firemeibegyou.com


I truly believe that LinkedIn is the most powerful social network of all of the major social networks, including Facebook, Twitter, and Instagram. LinkedIn is where business happens, plain and simple. And if you're an entrepreneur starting a company that you hope will be big one day, you simply can't ignore this powerful social network.

I've been on LinkedIn since 2006, and it has single-handedly changed my career and entrepreneurship trajectory. It has provided me with new career opportunities, new business partners, employee referrals, and connections to wealthy investors. For entrepreneurs, LinkedIn works really well.

I've been able to amass over 30,000 connections on LinkedIn, and that number continues to grow every day. To achieve this success, I've used a single approach that has worked since day one: authenticity. If anything sells on LinkedIn, it's this.

Every year, I post a reflection called "Robbie's Last Year: The Good, Bad, and Ugly," where I talk about everything that happened with my company and even my personal life. Every year, this post consistently generates the most comments, likes, shares, and even InMails (LinkedIn's messaging system). 

Many of the comments and InMails that are sent to me are from people who have had the same struggles I've had. Many of these people are strangers that I've never interacted with before, and they're opening up to me about their life and business struggles. I'm able to forge new connections and new business opportunities by simply being genuine and talking openly about my successes and failures.

If you want to build better relationships with your connections, this is easily the way to go. Many of your connections read your content every time you post it but never comment, like, or share it. And since LinkedIn doesn't tell you exactly who's viewed your content, you're left in the dark.

When I write authentically and talk deeply about a subject that's either taboo or just not talked about enough, my engagement skyrockets. The "lurkers" who usually don't like or comment on posts actually start engaging with my content. By writing authentically, you've given them permission to open up to you as well.

Read the rest of the Inc.com article

LinkedIn Career Expert Says to Get Your Next Job, Your LinkedIn Profile Should Have These 7 Simple Things

By Peter Economy

Your LinkedIn profile serves as your first impression with potential employers. And 65 percent of people believe that the impression you make online is just as important as the one you make in person. So, making a great first impression is key to landing your next opportunity.

Check out seven tips from LinkedIn career expert, Blair Decembrele, on how to perfect your LinkedIn profile.

5. Ace your summary.

Think of your summary as your "about me." Try to sum up your experience in about 40 words and make sure you include any keywords and/or skills that you've seen featured in descriptions for jobs that seem interesting to you. A robust summary section makes your profile more likely to show up in a hiring manager's search and gives you the opportunity to share more about yourself.

6. Ask for recommendations or referrals.

Asking for recommendations from a peer, manager, direct report, professor, or client on your profile is a great way for hiring managers and recruiters to see what others say about your work. Or even better, if they are connected to someone at the company where you want to work, ask them to refer you. Job applicants who are referred by an employee are 9X more likely to get hired. 

7. Put your profile to work.

Once you've set up or refreshed your profile, start searching the 20+ million jobs on LinkedIn, and set up job alerts so you're among the first to be notified when a relevant job is posted. Applying for a job within the first 10 minutes of receiving a relevant job notification increases your chances of hearing back by up to 4X.

See all 7 things and the complete Inc. article



LinkedIn listed 10 skills with the highest demand in 2020

By

What skill does the workforce value most? What are the 10 skills that are the highest in demand in 2020?

Recruiters around the world have a front-row seat to the changing mix of skills most prized in the business world. And understanding what those skills are can give you a tremendous boost. But these skills tend to change gradually over time. And only the most sought-after hard skills evolve in a light-speed, pushed mostly by the relentless transformation of the technology.

Here are LinkedIn’s 10 skills with high demand in 2020:

1. Blockchain

6. Business analysis

7. Affiliate marketing

Blockchain

Blockchain, in essence, is a growing list of records called blocks that are linked using cryptography. Originally, blockchain was invented by someone you probably know called Satoshi Nakamoto.

It was first invented in 2008 in order to serve as the public transaction ledger of the cryptocurrency bitcoin. And with that, the first digital currency to solve the double-spending problem without the need for a trusted authority was solved.



What is a blockchain?

 See all 10 Skills, their explanations and the complete LearnWorthy article

How To Let Recruiters Know You’re Open To A New Job Using LinkedIn

Robin Ryan

I was working with Tim, a 57-year-old career counseling client, and we were creating his LinkedIn profile. He was surprised when I mentioned that you could turn on a feature that would allow recruiters to find you and know that you are open to new job opportunities. I just assumed that he was only one of a few who might not know how to do this feature yet three days later I had another Baby Boomer client doing her LinkedIn Profile creation, and that client was also surprised that LinkedIn had this feature. Although it’s not a brand-new feature, you don’t want to miss out on having this tool turned on. 

If you are open to a new job, you are going to want to use this so recruiters can find you. It’s a signal that goes out only to recruiters, so you don’t have to worry about your boss or any employees from your company finding out that you’re looking for a job. This is great because, for some of you, it’s risky to state on LinkedIn (like in the About summary section) that you’re looking for a job. Think about what might happen if your boss goes to your Profile and sees you advertising yourself to other employers. That could be a very uncomfortable conversation. This LinkedIn feature “hides” your signal from your current employer. That’s why this feature is a great one to use. It works behind the scenes. 

According to LinkedIn, 94% of recruiters search LinkedIn for job candidates. 94%. They know that most of the talented applicants are already working. They want to find you, and by using this feature, you will enable recruiters to locate you more easily. 

Turn On Your Notice to Recruiters - Read the rest of the Forbes article to see how plus other advice...

LinkedIn Launches New 'Featured' Section on Profiles to Highlight Key Achievements and Links


Get ready to update your LinkedIn profile.
The professional social network is rolling out a new profile element which will enable users to showcase key achievements and updates in a separate 'Featured' section right at the top of their LinkedIn profile.
As explained by LinkedIn:
"The Featured section allows you to showcase samples of your work to people who view your LinkedIn profile. This is a great way to provide evidence of your skills and experience."
As you can see below, the new section will sit below your main profile header, and above your Activity listing.
LinkedIn Featured

Users will be able to add any of their LinkedIn posts to their Featured listing, while you'll also be able to add links to external websites (for example your personal blog or portfolio), images and/or documents, in order to showcase specific aspects and achievements to your profile visitors.

A 4-Step Guide to Using Hashtags Effectively on LinkedIn

In this post, I want to remove that confusion by answering several common questions about using hashtags on LinkedIn. So, if you’ve been wondering what's up with LinkedIn hashtags, this overview is for you.

What's the value of using LinkedIn hashtags?

Much like on Twitter and Instagram, hashtags on LinkedIn are a way to categorize your posts, and differentiate them from the rest of the content being uploaded to the platform each day.

By adding hashtags, you make it easier for users searching for content about specific topics (or who are following the hashtag) to find your posts.
LinkedIn hashtags

1) When should I use hashtags on LinkedIn?

Adding hashtags on LinkedIn is all about finding your sweet spot. Using a long list of hashtags in each post is best saved for Instagram. In general, Twitter best practices suggest a maximum of three to four hashtags per post, which is closer to what you want to aim for when posting to LinkedIn.

Also, hashtags should be specific to your post, not just your brand. More likely than not, people aren’t going to be searching for a branded hashtag on LinkedIn - instead, they’ll be searching for hashtags related to their industry or interests. For example, marketing guru Mark Schaefer weaves hashtags into his LinkedIn posts sparingly but with great impact. When sharing his speaker reel on the platform, he included just two hashtags at the end: #marketing and #keynotespeaker.

By including #marketing, he's tapping into the broad industry that he appeals to, and establishing that he’s a marketing speaker. By adding #keynotespeaker, he’s not only identifying one of his key strengths and business services, but he's also helping people to find his posts if they’re searching for keynote speakers.

Steps 2-4 and the complete Social Media Today article



3 ways to improve your LinkedIn profile to get more job offers - One of these things can boost your chances of getting hired by 30%.

By Pete Davies

Not all roads lead to the perfect career. That’s why it’s called a career journey, with twists and turns and likely many lessons learned along the way. How you embraced the journey is what matters to potential employers: the skill sets you’ve developed, how you’ve navigated change and overcome challenges.
Your LinkedIn profile serves as a digital and visual representation of this journey and your unique personal brand. Capturing your professional experience in one place helps you best represent yourself and tell your story. Your LinkedIn profile can be your ticket to a variety of new opportunities like partnerships, jobs, volunteering, or new business.

It’s always a good time to think about how you can spruce up your LinkedIn profile. Here are a few suggestions to make it shine.

1) Tell the world who you are and where you want to go

It sounds simple, but start with your profile photo. Profiles with a photo get seen 21 times more often than those without. Your profile photo should be professional yet approachable, giving people a true sense of your personality. And, don’t forget to add a background cover photo that supports it and works with the story you are sharing about yourself.

Equally important is your summary. Your summary is the first section people visit to read about you when visiting your profile, and it’s worth taking a little extra time to capture your professional strengths and unique capabilities. Don’t put too much pressure on yourself though. Try to sum up your experience in about 40 words, and think about keywords relevant to future job opportunities to help you be found.

Recommendations from professors, alumni, managers, colleagues, and even direct reports help validate what you’re saying about yourself and helps people understand a little more about what you’re like to work with. Whether you’ve been working for a few days or a few decades, don’t be afraid to ask for one and perhaps offer one in exchange.

Finally, location, location, location. Adding your home-base city makes you up to 23 times more discoverable in searches, making it even easier for you to be connected to your next opportunity or to be found by an old friend or colleague.

Read ways 2,3, and the complete Fast Company article

 


7 LinkedIn Tactics To Attract Recruiters

by Robin Ryan

Do you wonder what else you should do to get recruiters to discover you on LinkedIn? I had an in-depth conversation with LinkedIn expert Susan Joyce, editor of Job-Hunt.org, as we discussed the strategies must people miss when they create their LinkedIn Profile. These are mistakes and omissions you can quickly correct once you know what to do. Joyce was a former researcher at MIT. Currently, she devotes herself to helping job hunters land jobs by sharing information via her blog and website. Here are her seven proven tactics to help you get found by recruiters.

3) Mark profile for all to see. Most people restrict their LinkedIn profile to just the people who are on LinkedIn. If you do this, you are missing all the recruiters who are using Google or Bing to try to find you. When you look at the settings options, select "Public" to broaden your scope and reach more to recruiters.
4) Put work titles into the headline. The headline is the most searched part of LinkedIn. Unfortunately, some people have a job title that is not very explicit as to what their skills are. For example, they use Engineer 2 because that's their real job title. Instead, clarify the work so that it's more findable in the recruiter's search. This example: Structural Engineer l Manufacturing Engineer l Aerospace Engineer 


5 LinkedIn Growth-Hacking Strategies for 2020




LinkedIn may not get as much love in the social media world as platforms like Instagram and Facebook, but there’s still no better way to get in front of business decision-makers than LinkedIn. If you’re a marketer, salesperson or another type of professional who wants to connect with executives and other brand leaders who have the ability to actually write you a check, LinkedIn is where you want to be.

As someone who previously worked as a global senior social marketing manager at LinkedIn and who still works with the platform as an instructor for LinkedIn Learning, I can say first-hand that there are concrete steps you can take to find success on this network, including:

1. Use the right set of keywords.

LinkedIn can be used as a search engine of sorts, where recruiters, brand marketers, CEOs, etc., can find people to work with by simply typing in a few keywords related to what they’re looking for, like “software engineers,” “graphic designers” or any other term that can lead them to qualified individuals. That means that you need to optimize your LinkedIn profile, especially in your “About” section, to include keywords related to what you want to be contacted for so that others can find you.

4. Leverage LinkedIn, Twitter and Instagram together.

Since you don’t want to go for the hard sell through LinkedIn after connecting there, or worse, send a cold pitch to someone you found on LinkedIn but never met, you can instead leverage multiple social media networks together. For example, it’s fine for sales professionals to compile a database of prospects based on who they find or connect with on LinkedIn, but then take the time to connect on other platforms like Twitter and Instagram to get to know them better.

For example, on Twitter a prospect may share a more personal opinion than they would on LinkedIn, which can give you a chance to respond organically and form a more human connection. Or if you connect with someone through Instagram first, connect with them on LinkedIn too so when the moment is right to talk business, you have the opportunity to do so in an environment where that prospect is comfortable.


See all 5 strategies, a video from Carlos, and the full Entrepreneur article

How to create the LinkedIn headline that will get you noticed in 2020