8 Simple Steps To Get Your LinkedIn Profile Noticed

Bianca Miller Cole
The pandemic has disrupted everything but with most people working from home I think it might be the perfect opportunity to finally brush up on those LinkedIn profiles. I know, you have been planning to do it for ages but now is a great time to finally sit down and look over your LinkedIn profile and question whether is it good enough. Does it represent your personal brand, does it illustrate the value you bring to your organisation, does it showcase your skillset. Ultimately you want to ensure that your online profile is attractive to potential employers or clients whilst telling a story about yourself and what you can offer. You never know, you might get that dream job or client you have always had your eye on!
Now, I am a massive fan of LinkedIn, so much so that in 2015 I was awarded a Top 10 “Power Profile” out of 20 million members in the U.K. alongside Richard Branson (Yes, I know, I am chuffed too!) so I may be a little biased. But I do believe that LinkedIn is an excellent professional networking site, it ranks beautifully for SEO and it is a great way to connect with others globally.
So why not take advantage of what is available to you at your finger tips?
Believe me, I could talk about profile optimization all day and often I do when I deliver training for my clients, so here are a 8 simple tips to get your LinkedIn profile noticed:
 3.   Don’t make your headline boring
One of the most visible parts of your LinkedIn profile is the headline. This is the first piece of information employers see about you, so you want it to be interesting but also reflect directly who you are as a person.
There are ways for you to be creative including:
-      Include brands, any famous companies you work for or are well known you want to make sure they are added in at the beginning.
-      Adding in the titles of who you are at your current place of work. So, if you are a founder or investor you want to make sure you add these words as they showcase your leadership roles.
-      You also want to highlight your expertise, if you are an expert in a niche area of your job then make sure to highlight it. Another great way to have your profile noticed is for you to include in your headline that you are actively seeking opportunities for a role. An example could be “seeking for a UX/UI internship role.”
To capture that information you could try a series of keywords or a sentence to illustrate who you are. Here is an example of mine:
"Personal Brand Expert |Speaker |Author |Entrepreneur |Forbes 30Under30 |LinkedIn 'Power Profile'​| TV Business Mentor"
Important note: A simple job title isn't often sufficient as it doesn't explain your value or experience and the title may mean different things to different industries.
6.   Be socially active!
Make sure you are active and interact with others on your LinkedIn profiles! You can do this by liking, commenting and sharing other people’s content that appear on your LinkedIn feed. You might also want to consider producing and publishing your own content, on a topic you may be passionate about. You could write an article, create a video or produce a series of images explaining an idea and sharing it with others in your network. This will show potential employers or clients your passion and will also get you more noticed through searches and shares of your work.
8.   Get those recommendations!
Employers (and clients alike) will notice if you have recommendations under each position you have had. This will show you are a valuable asset and will provide evidence that others had a great opinion about you too. You want to ask those that provide recommendations to ensure they are short and informative, saying what you contributed to the workplace, project and the role/s you had.  
These are just a few tips to get you started in getting your LinkedIn profile noticed. Enjoy the experience of creatively putting your profile together as it is a chance to really show who you are and what you can offer to the next job you work at or client your support. Although job opportunities may not be flooding in at this uncertain period of time, it is a fantastic opportunity to tailor profile and build relationships so that when normality resumes you have a kick start!




20 steps to a better LinkedIn profile



The LinkedIn profile page is the foundation for your personal branding. And we regularly add features to increase its capabilities as a personal marketing platform and give you new ways to signal your skills and motivations. If you haven’t checked your profile page recently, you might well find new ways to build your personal brand.
Here are 20 profile features you should check and update for 2020. Some of them are very quick wins, some of them may take a little bit of time – but all of them are very worthwhile. They will help to give you the LinkedIn profile and personal brand that you deserve.
3. Make your headline more than just a job title
There’s no rule that says the description at the top of your profile page has to be just a job title. Use the headline field to say a bit more about how you see your role, why you do what you do, and what makes you tick. If you’ve got sales reps at your company who are on the ball with social selling, then take a quick look at their profile page headlines for inspiration. They will almost certainly have more than their job titles in there.
4. Turn your summary into your story
The first thing to say about your LinkedIn summary is – make sure you have one! It’s amazing how many people still leave this field blank when creating their LinkedIn profile. Your summary is your chance to tell your own story – so don’t just use it to list your skills or the job titles you’ve had. Try to bring to life why those skills matter – and the difference they can make to the people you work with. Don’t be afraid to invest some time, try a few drafts, and run your summary past people you know. This is your most personal piece of content marketing – and it’s worth the effort.
16. Share relevant content from your LinkedIn feed
It’s one thing to have a network of connections on LinkedIn – it’s far better to have an active role in that network, appearing in your connections’ LinkedIn feeds in a way that adds value for them. Sharing relevant content with your network is one of the most accessible ways of doing this. You can make a start by keeping a close eye on your LinkedIn feed, and sharing content that you find genuinely interesting – and that aligns with your point of view.
17. Add comments
Sharing is great – but it’s just the starting point. When you add comments to your shares, you give yourself greater prominence within the feed and start to express why you think a particular piece of content matters. Well-expressed comments also enable you to share a broader range of content. It might be that you don’t agree with a point of view but still find it interesting, for example. A comment that can express that viewpoint starts to establish your opinion and thought-leadership. It’s also more likely to draw additional comments, which then raise your profile across LinkedIn. Bear this mind when you’re writing your comment – and make sure you’re saying something you’re happy for people to associate with you.

Six ways to make your LinkedIn company page stand out

Dayna Steele

As business gears back up, search activity is doing the same on LinkedIn as companies look at personal profiles and company pages for hiring, contract work, leads, and more. Don’t wait – this would be a great time to get to work updating and refining your online information.  
Viveka von Rosen, Chief Visibility Officer & Co-founder at Vengreso and LinkedIn author, has six great tips on what companies should be doing right now to update your company presence on LinkedIn. 

ONE: Create a new banner 

Create a banner that speaks to your audience’s points of pain or needs right now! Especially if they have been adversely affected by Covid-19.  Use your banner to let them know you can help solve any issues your clients have due to furloughs, decreased budgets, remote working, Illness, fear, etc.  You can get the dimensions at www.VengresoBanner.com.  Check out what it might look like at www.LinkedIn.com/company/Vengreso. 

TWO: Create relevant content 

Create relevant content on your LinkedIn company page every day.  Stop the heavy-duty sales pitches and job postings.  Find content that is useful to your audience, either your own or curate relevant content from partners or clients. Use the description or “what do you want to talk about” section to describe the asset you are sharing, why they should read it, and what they’ll get out of it.  And, if you are sharing a partner or client’s post, make sure to @Mention the person or company in the post.   

THREE: Employee advocacy 

If you have employees, share the link to the post with them (in an email, or through your employee advocacy tools or a project management tool like Asana, Slack or Teams).  Then they can share it with their networks, which will significantly increase the views on your posts and may get you new followers as well. You will have to be an ADMIN to post the content, but employees don’t need to be an admin to share it. 

** I'm a big fan of number 3 **

See all six ways and the complete Microsoft.com article

LinkedIn’s AI gives job candidates feedback on their interview answers

@KYLE_L_WIGGERS

LinkedIn announced a new AI-powered feedback tool for people practicing answers to job interview questions. The Microsoft-owned company claims that in early tests, it resulted in a “significant increase” in LinkedIn members rehearsing their answers.
The tool taps into technology Microsoft developed for Presenter Coach, a PowerPoint feature designed to provide guidance with respect to pacing, tone, and attention, and it could be of use to the more than 50% of people who say they lack confidence during interviews. Candidates have reason to be nervous — content agency Come Recommended reports that 33% of interviewers claim they know if they’ll hire someone within the first 90 seconds.
With the new AI practice feature, once LinkedIn members record and upload their answers, they get a detailed assessment of their answer delivery within seconds. This includes a report with metrics like filler words used and their frequency, words per minute, and speed over time, as well as feedback on cadence, profanity, and phrases that might be considered culturally insensitive.
For instance, the LinkedIn tool detects the pace of speech and recommends changes that might help interviewees better understand facts and figures. If a user inserts a disfluency like “um,” “ah,” “like,” “actually,” or “basically” or makes a potentially gender-charged reference like “you guys” or “the best man for the job,” it will recommend alternatives.
“This [new tool] provides an interactive way to practice answers to the most common interview questions in private,” wrote LinkedIn senior director of product Blake Barnes in a blog post. “Interview prep also gives you the ability to request personal feedback on your practice responses from your connections.”
LinkedIn also launched a feature in preview called video introductions, which allows employers to request that candidates submit recordings or written snippets as a part of the hiring process. The aim is to enable hiring managers to assess a would-be employee’s communication skills prior to the first live interview; LinkedIn says that 92% of talent professionals consider soft skills (e.g., people and social skills) equally or more important for hire than hard skills (teachable and measurable abilities).
Read the rest of the VentureBeat article for more information and examples.

Update LinkedIn Profile with These 8 Creative LinkedIn Profile Tips

by Neal Schaffer

Isn’t it time that you update your LinkedIn Profile?
Considering that LinkedIn profiles are the most viewed pages on LinkedIn, and your profile page really is every professional’s starting place to claim and create their own professional brand, you should be regularly reviewing your LinkedIn profile to see how you can optimize it with every user interface change. With that in mind, here are the key areas in which you should focus your optimization efforts on:

2.) Make Your Profile More Discoverable

Unless you try to edit your profile you won’t see it, but LinkedIn has created more granular ways for you to decide which specific profile content you want to make more visible. Assuming that you are on LinkedIn to be found, it makes sense that you would want your entire profile visible to the public search engines. However, even though my profile has always been set to be as publicly on display as possible, I noticed that the new LinkedIn settings meant that certain sections were NOT being exposed to search engines. Below is the screenshot of what my settings looked like when I first saw them. You’ll want to make sure that you check off every box like I ended up doing.

new linkedin profile search engine settings 

3.) Get Active!

In the world of online marketing, what appears “above the fold” on your website is critical in that this is the content a viewer will see without having to scroll down. What features prominently in the new profile is your “Activity,” or status updates as well as other actions that you perform on LinkedIn, which wipes out all but the title of your professional summary. This makes your most recent LinkedIn status update all the more crucial as it will be featured rather prominently above the fold and visible to all who view your profile. LinkedIn’s decision to prevent you from automating publishing every tweet as a status update was a welcome move to make your network updates more professional, but you still need to ask yourself before posting any status update if they are truly 1) professional and 2) aligned with your branding. You also want to make sure you post at a certain frequency, say a minimum of once a week, so that your latest update doesn’t seem stale and out of date. You can easily use LinkedIn Today to curate relevant content to share with your network, so now’s the time to make that feature part of your LinkedIn routine.


8.) Increasing your Connectivity and Commonalities

My final LinkedIn profile tip is a general one about increasing both your connectivity as well as commonalities on LinkedIn. Why? Because you want to create as many data points as possible to allow relevant people you are trying to easily reach out and start a conversation with you. All of this information is being displayed in the righthand side of anyone who visits your profile, so maximize this functionality by increasing your connectivity and commonalities as follows:

Connections:

Every additional connection you make gives you the ability to find, and be found, by many more people. Although this doesn’t appear on all profiles yet, the below image gives you a feel for how prominently your connectivity status with a 2nd degree connection will be shown:
linkedin new profile common connections display visual
Increase your LinkedIn connections to increase your connectivity to any given user.
If you haven’t added any new LinkedIn connections for awhile, see my video below for how many LinkedIn connections I recommend you should have!
[youtube=http://www.youtube.com/watch?v=xXegeRJkvu0&w=480&h=360]

Groups:

Being a member of the maximum 50 groups will increase your connectivity AND commonality with any given profile by not only showing the common groups that you are both a member of, but also by allowing that 2nd degree or beyond connection the ability to easily message you by going to that common group.

Skills:

Imagine if you’re trying to attract CMOs to your profile, yet your Skills and theirs don’t overlap. Wouldn’t that be strange? Showcasing commonality in skills with those who you are trying to attract to your profile should be another priority in helping you increase your thread of commonalities. Of course, if you’re trying to attract an audience that has nothing in common with you it is one thing, but just by looking at the skills that a representative sampling of the audience you want to attract have and aligning a few of your skills where appropriate could make a positive impression by showing off your commonality in this area. As LinkedIn continues to roll out the new user interface to its user base (I only got mine this week), I am sure that we will see more changes as they continue to implement their vision for their platform. However, the above profile tips are the things that you can do immediately to truly maximize the potential for the new personal profile page user interface. Any other profile tips that you would add? Please chime in!

See all 8 tips and the complete NealShaffer post



Stop Ignoring Your LinkedIn Profile. Best Ways To Update It Now

Robin Ryan
Today I worked with Susan, 59, an IT Manager working in the healthcare field. She has been working in her company for over 20 years. She has ignored LinkedIn as she likes her job, that is, until awhile ago. Her manager changed, and a promised promotion went to someone else. Her husband encouraged her to job hunt, and she contacted me to help her write her LinkedIn Profile. 
Susan didn’t have a profile. No connections, no professional experiences, no skills, — she had nothing. As a career counselor who writes 4 or 5 LinkedIn profiles a week, I haven’t had anyone recently who had no LinkedIn presence at all. Then, today I worked with Dominick, 60, and he just lost his job. He has decided to go ahead and formally launch his consulting business and wanted help creating his LinkedIn profile. He also didn’t have anything written on his LinkedIn Profile page, confessing he didn’t think he needed it before.
Last week, I had two people who had Profiles with nothing really on them besides their current job title and a photo. I thought, “Could this be a baby boomer trend from the coronavirus? Are people who have no profiles deciding to join the world’s largest professional network?” You have to wonder. We hear so much about the importance of a well written and up-to-date LinkedIn profile; I question how people are missing that career message. I can’t stress enough that you need a well-composed LinkedIn Profile. Ask any career counselor, and they will agree with that statement. 
Whether it’s because you lost your job, or are taking a new career path, or want a better position, your LinkedIn Profile is crucial to your job search. There are still some companies hiring. There are still recruiters searching for candidates on LinkedIn every day. You don’t want to be embarrassed when a recruiter, hiring manager, or a colleague comes to look at your profile. You want to be proud of who you are and what you have accomplished. Since 90% of America is stuck at home, now is the right time to make an effort to update your LinkedIn Profile. 
Making More Connections
You won’t automatically start getting all kinds of action if you don’t have any connections. LinkedIn says that having connections with people you know is vital. It is also how the algorithm works. You want to try to connect with 300 or more people. You need that many to make LinkedIn effective in noticing you. Who makes good connections? Current and past bosses, coworkers, professional colleagues, association and club officers, friends, college classmates, and business owners. Start making requests. Just note that you are limited and can only send 30 individual invitations per day.
Here is a much faster way to get connections. LinkedIn has made it easier to add your email contacts to build your social network....  Read the full Forbes article to find out how and more tips and tricks.
 

Here's How You Optimize Your LinkedIn Profile to Strengthen Your Personal Brand

By Amy George

Here's a question I get asked a lot: Do you do SEO on clients' LinkedIn profiles? The answer: Yes.
There are steps I take to increase the chances that profiles I work on turn up in Internet searches and LinkedIn searches, too. And you can use these strategies to optimize your own professional profile.  


1. Sprinkle keywords throughout your profile.

Think about the terms people would use to search for someone with your expertise. These are your keywords, and you should sprinkle them throughout your profile, starting with your headline.
With your headline think of the words that prospective clients and recruiters would use to find someone like you. Think job function, specialty and career tenure. For example, Marketing Director and Senior Communications Strategist conveys long established marketing and communications expertise. Marketing Director and Senior Financial Communications strategist adds another layer, specific industry experience. 
Make sure current and past titles and job descriptions -- those in the Experience section -- are likewise optimized.
In the About section, which is the bio section, I recommend using keywords but only to the degree that they don't interfere with telling a story. This section is less about stringing together industry words and more about telling a story that makes you stand out. Think of it as your "why" -- why you do what you do and how you got here -- versus a listing of accomplishments, which is what the Experience section is for.

3. Use hashtags in your posts.

When you post to LinkedIn, use hashtags that correspond to your keywords. For example, when I share stories that I've read or written about LinkedIn or public relations, I include hashtags like #linkedin #linkedmakeover #publicrelations #PR.
I recently asked a LinkedIn makeover client who lives in New York how she found me. It was simple. She was searching on LinkedIn. This happens a lot. It works.

See all the steps and the complete Inc. article


7 of the Best LinkedIn Tips for Professionals

LinkedIn is the world’s largest professional network with over 660 million users from 200 different countries. This makes it too big of an opportunity for you to ignore.
It is especially great for B2B marketers as the platform has over 63 million decision-makers from different companies and industries. This presents an unmatched opportunity for B2B marketers to connect with potential clients and generate qualified leads. 
And, these are just two of the many LinkedIn stats that can convince you of its value as a marketing platform, especially for B2B marketers. But is LinkedIn just meant for B2B marketers? No! Anyone can benefit from LinkedIn by establishing a solid presence on the platform and amassing enough followers. All you need is a push in the right direction and that’s what we are here for.
In this post, we will discuss 7 of the best LinkedIn marketing tips with you that actually work. You can use them to build your brand on LinkedIn and beyond.

5. Sponsor Your Winning Posts

As we all know, some of the content that we create works and some doesn’t. 
The smart thing to do is capitalise more on the content that does well to get the maximum benefit out of it. That is where LinkedIn’s “sponsored content” option comes into play.
Wait… What is sponsored content?
Sponsoring content is basically like native advertising on the platform. You can sponsor your best content to have it shown on the feeds of your target audience even those users outside of your professional network. This increases the reach of your content and gets it more views from the right audience. This is an excellent way to market yourself and get noticed by the bigshots in different companies, who could be potential clients.

7. Leverage LinkedIn Analytics

No marketing initiative is complete if you don’t track and measure its performance. LinkedIn has a built-in analytics tool that can help you see how your efforts on the platform are going. Using the “Company Page Analytics” feature you can assess how your company page is performing. You can specifically see which updates are getting the highest engagement and which ones are a complete failure.
You can then use those insights to fuel your future marketing efforts and create more engaging content. So, if you haven’t used LinkedIn analytics yet, try it now.

10 ways to make your LinkedIn profile stand out to recruiters

Why Authenticity Is the Sole Tactic You Need to Succeed on LinkedIn

By Robbie AbedAuthor, writer, and founder of Firemeibegyou.com


I truly believe that LinkedIn is the most powerful social network of all of the major social networks, including Facebook, Twitter, and Instagram. LinkedIn is where business happens, plain and simple. And if you're an entrepreneur starting a company that you hope will be big one day, you simply can't ignore this powerful social network.

I've been on LinkedIn since 2006, and it has single-handedly changed my career and entrepreneurship trajectory. It has provided me with new career opportunities, new business partners, employee referrals, and connections to wealthy investors. For entrepreneurs, LinkedIn works really well.

I've been able to amass over 30,000 connections on LinkedIn, and that number continues to grow every day. To achieve this success, I've used a single approach that has worked since day one: authenticity. If anything sells on LinkedIn, it's this.

Every year, I post a reflection called "Robbie's Last Year: The Good, Bad, and Ugly," where I talk about everything that happened with my company and even my personal life. Every year, this post consistently generates the most comments, likes, shares, and even InMails (LinkedIn's messaging system). 

Many of the comments and InMails that are sent to me are from people who have had the same struggles I've had. Many of these people are strangers that I've never interacted with before, and they're opening up to me about their life and business struggles. I'm able to forge new connections and new business opportunities by simply being genuine and talking openly about my successes and failures.

If you want to build better relationships with your connections, this is easily the way to go. Many of your connections read your content every time you post it but never comment, like, or share it. And since LinkedIn doesn't tell you exactly who's viewed your content, you're left in the dark.

When I write authentically and talk deeply about a subject that's either taboo or just not talked about enough, my engagement skyrockets. The "lurkers" who usually don't like or comment on posts actually start engaging with my content. By writing authentically, you've given them permission to open up to you as well.

Read the rest of the Inc.com article

LinkedIn Career Expert Says to Get Your Next Job, Your LinkedIn Profile Should Have These 7 Simple Things

By Peter Economy

Your LinkedIn profile serves as your first impression with potential employers. And 65 percent of people believe that the impression you make online is just as important as the one you make in person. So, making a great first impression is key to landing your next opportunity.

Check out seven tips from LinkedIn career expert, Blair Decembrele, on how to perfect your LinkedIn profile.

5. Ace your summary.

Think of your summary as your "about me." Try to sum up your experience in about 40 words and make sure you include any keywords and/or skills that you've seen featured in descriptions for jobs that seem interesting to you. A robust summary section makes your profile more likely to show up in a hiring manager's search and gives you the opportunity to share more about yourself.

6. Ask for recommendations or referrals.

Asking for recommendations from a peer, manager, direct report, professor, or client on your profile is a great way for hiring managers and recruiters to see what others say about your work. Or even better, if they are connected to someone at the company where you want to work, ask them to refer you. Job applicants who are referred by an employee are 9X more likely to get hired. 

7. Put your profile to work.

Once you've set up or refreshed your profile, start searching the 20+ million jobs on LinkedIn, and set up job alerts so you're among the first to be notified when a relevant job is posted. Applying for a job within the first 10 minutes of receiving a relevant job notification increases your chances of hearing back by up to 4X.

See all 7 things and the complete Inc. article