Since being introduced in 2017, LinkedIn Video has become a popular type of content on the platform — and for good reason. It can help you build your online presence and build trust and credibility with your target audience. Having created more than 450 videos myself, I can certainly attest to the opportunities it will bring your business.
However, though I believe video should be a part of every business's marketing strategy, many people are still lost when it comes to knowing what to say and how to say it on video. There is so much content floating around that sometimes, it can feel like your message is just going to get left in the dust.
Below are four strategies I've learned that can help you dominate with LinkedIn Video and stand out above all the rest.
1. Always give value.
Whether you're giving sales tips or sharing a life lesson you've learned, always aim to give your audience value — no matter what you're talking about.
There has to be something in it for them. Ask yourself the question, "Why should they care?" That's not meant to make you feel bad, but to remind you to always have a takeaway for your audience.
Make sure that when someone has finished watching your video, they walk away having learned something. You should always seek to educate, inspire or motivate.
And remember, their curiosity is a huge opportunity for you. They’re spending time watching your video for a reason, so make it worthwhile for them.
4. Don't be afraid to get personal.
No one cares about what you do until they know who you are. This sounds harsh, but in my experience, it's the truth. Contrary to popular belief on LinkedIn, people actually want to know more behind the professional.
Historically, the platform was only about business, and (sorry, LinkedIn) I found it a bit stuffy. However, when video was introduced, I believe LinkedIn took a whole new turn. Now it's a beautiful mix of professional and personal content that gives others context and meaning into your career.
So, one of the best ways that you can dominate on video is to simply be you. Don't be afraid to tell your story and get a little vulnerable. Share your failures, lessons, life experiences and how your journey got you to where you are now. People buy from people. They want to see that you're human, too.
Be open, and share things with your audience that you feel they could learn or get value from. But no matter what, always come from a place of honesty and authenticity.