LinkedIn has introduced a new feature called LinkedIn Stories wherein people can upload videos and images which will be present on the platform for 24 hours. The feature works like Instagram Stories. However, since LinkedIn is a platform dedicated to professional conversations, LinkedIn Stories can be a powerful tool for personal branding.
Many working professionals are trying to build their personal brand on LinkedIn to increase their credibility in the workspace. Here are seven ideas for personal branding using LinkedIn stories.
1) Give tips about your area of expertise to build your niche
Sharing your expertise with your followers can help to grow your niche. Moreover, it can also help you to network with people who have the same interests as you, thereby increasing chances of future collaborations. Since personal branding involves portraying yourself as a leader in the industry, your stories need to have qualities of a leader. You need to give more advice to people which can help them in the long run. This will not only help you to earn more respect from your peers, but will also help you to gain a decent number of followers who share your interest.
Shreyasi Singh, co-Founder of Harappa Education, has harnessed this power often. Singh posts content about personal growth in the workspace which resonates with the philosophy of Harappa Education. Since, her content follows a theme and is narrowed down, it helps her to associate connect with her audience. According to student Sanjna Mishra, who has been following Singh since a long time, “I can relate with her content because it’s always niche. I know that it will be about personal growth in some way every time.”
The same formula applies to LinkedIn Lives where posting content around a theme can help you build a niche.
2) Go the extra mile and attach a personal branding logo to each story
LinkedIn stories can be pre-recorded using a camera before being posted to LinkedIn. If you want to establish your follower base, you can add a personal logo to the stories. This ensures that when people see the stories, they connect with your brand name faster. Moreover, since the page is all about professional connections, adding a logo to your story can make it more professional. Just like we connect better with brands which have logos we easily remember, it is a good idea to have a personal logo which can be used in numerous places to add recall value. Ankur Warikoo, LinkedIn personal branding expert, uses his signature as his logo. It is present on every slide show and video he has posted on LinkedIn. Adding a logo has a psychological effect on the audience because they see you as a well-known personality.
3) Talk about your work and don’t shy away from highlighting its impact
LinkedIn stories have added a more personal touch to virtual conversations. It is much more interactive than reading what someone has typed. In the pandemic era, where people are not meeting each other, LinkedIn personal stories can play a role in increasing trust between two professionals who have never met before. To build your personal brand on LinkedIn, you need to highlight more about the work you are doing and how it is impacting businesses and stakeholders involved. When people realize that you are impacting a lot of people, they want to associate with you. Everyone wants to be a part of a larger story.
Tannisha Avarrsekar, founder of Lokatantra, highlights, “It is important to talk about the impact you are creating. On LinkedIn, I often talk about the impact of my work and I think it plays an important role in drawing people towards me. With LinkedIn Live, I will be sharing the impact of my work with people because I know that everyone wants to be a part of an impactful story.”