Thursday, June 17, 2021

Does Your LinkedIn Profile Prove Your Credibility? 5 Boxes To Check

 William Arruda

Now that your first impression is likely to be delivered online, you need to focus your attention on your LinkedIn profile. That’s because it’s the place people will go to learn about you when they’re checking you out in a professional capacity. And that’s great news. It means you don’t have to Tweet like Kim Kardashian and publish YouTube videos like Justin Bieber to influence those you seek to impress. By focusing on just one social platform—  LinkedIn—you can deliver a powerful, authentic and differentiated first impression. A compelling profile sits at the intersection of likability and credibility. In this previous post, I shared ideas for upping your likability on LinkedIn. In this article, I focus on the things you need to do to make sure your profile exudes authentic credibility. Here are the five areas to pursue:

1. Are you professional?

Nothing screams “unprofessional” like a profile that’s not complete or is riddled with typos and grammatical errors. Your credibility wanes the second people spot that first glaring typo which screams “this person does not possess the brand attribute “attention to detail.” And a profile that’s not complete or is out-of-date says that you aren’t taking your career seriously.  To make sure your profile looks professional, check it several times or have a professional copy editor look at it. You can find inexpensive copy editors on sites like Upwork. In addition, make sure your prose is properly formatted and has the right amount of white space (in your About, for example) so it makes it easy for the reader to consume. And lastly, take the time to complete all relevant sections of your profile. It’s an investment that will pay off.

3. Are you an expert?

One way to show people you are a leader in your field is to be clear about your expertise. That means not trying to touch all bases—that makes you a jack of all trades but an expert in none. Make it crystal clear in your profile what your expertise is. Make sure your top three endorsements are for the skills for which you want to be known. Also include all relevant details in the Experience section of your profile to reinforce your expertise—using all the right keywords that will reinforce your domain. Don’t just make a generic one-sentence statement. Be specific. And use the Accomplishments zone (certifications, courses, awards, projects, publications) to highlight those activities that feature your expertise. 

See all 5 areas and the complete Forbes article



Wednesday, May 19, 2021

6 Ways to Maximize Your LinkedIn Profile's Impact

With 722 million members,  is the largest social-media platform for  interactions. It's a powerful tool for both recruiters and job seekers, as well as business-to-business (B2B) interactions: 55 million companies and 61 million senior-level influencers are on LinkedIn. With so much opportunity, it's important to have a LinkedIn strategy that helps you build relationships for a high return. So what does that look like?

Why you need a LinkedIn strategy

Like any other large social-media platform, as LinkedIn grows there are more and more people who use the platform to spam users directly in an attempt to sell something. It might be tempting to go this route, but  relationships before selling is key on LinkedIn. This way, you build trust with potential clients or customers, which will make them much more likely to buy what you’re selling.

With the right LinkedIn strategy, you can easily form those relationships. LinkedIn states this itself: “LinkedIn is most effective when you use it as a relationship-building platform.” You might have hundreds of connections, but if you’re not building meaningful relationships with those connections, you won’t see much productivity or profitability from the platform.

The best LinkedIn strategies for building relationships

1) Research your prospects

Before you connect with someone, do your research on him or her. Read through his or her profile, taking note of any commonalities you might share that you can bring up in later conversations. While you’re at it, check out what  the person is in. Then, take your research off LinkedIn and check out his or her company’s website and social profiles. You can even  his or her name to get a complete picture of who the person is.

2) Use LinkedIn groups

Not sure where to find prospects? If you’ve exhausted your other lists, LinkedIn groups are a great place to look. The groups are meant to help people find others in the same industry or with shared interests. Since LinkedIn only allows you to join 50 groups, be mindful about which groups you join. You can also join groups that your prospects are in if you don’t have any other acquaintances to give yourself an in.

3) Be open and honest

When you connect with your prospect, send a personalized message along with it. Include why you’d like to connect and, if possible, include what the mutual benefit would be. Perhaps you just met at a networking event — or maybe you don’t know them at all and have no acquaintances. LinkedIn is made for these types of connections, so don’t be shy.

See all 6 ways and the complete Entrepreneur article



Wednesday, May 12, 2021

Five Tips For Becoming A LinkedIn Thought Leader

Christina Hager

When you're an expert, you eat, sleep and breathe your subject. If someone set a timer and said, “Go!” you could probably talk their ear off about your area of expertise for an entire hour. 

But it’s not enough to just be passionate about your subject: If you want to be seen as an expert (and hired as one), you have to show the world why you're the authority on that subject.

Part of being a thought leader in 2021 means building your digital presence. Take household names like Dr. Oz, Oprah and Bill Gates: They have put in years and who knows how much money into publishing opportunities, TV appearances, commercials, media spots and multimedia channel opportunities.

You probably don't have the budget that Oprah does. I know I don't.

So what does the average business leader need to do? You have to somehow find the budget, time and energy every single week to position yourself as a thought leader, all while wearing the many hats of your business role.

Where do you start? 

Showcasing your brand on LinkedIn is the perfect way to demonstrate your thought leadership — and it doesn’t cost you anything but a few hours of your time.

Here are your first steps for building thought leadership on LinkedIn:

2. Identify your target demographic. 

Who is your ideal client or consumer? Now go further: What kind of content do they want? The C-suite will want different information than middle managers, and members of HR are going to be interested in different topics than those in marketing or finance. Learn to speak to your audience about what they are interested in, and be sure to use the terms that they would use when talking about the subject matter. 

3. Start building content and sharing updates.

If you want to be a thought leader in any field, you need to be published. Being published is a huge “proof point” that shows your audience that you really are qualified to talk about your particular areas of expertise.

If you have already been quoted in interviews, terrific: Now start dripping those URLs out across LinkedIn with an introductory sentence or two. If you haven’t been published, now is the time to start courting those opportunities.

In the meantime, you can start publishing your own articles right on the LinkedIn platform (again, for free), then sharing them as updates on your feed and in your LinkedIn groups. 

Attention: LinkedIn groups aren't there for you to hawk your product or service. This is what LinkedIn refers to as “overly promotional” and what the members of your group will call flat-out annoying. So if you're trying to sell something, then save it. If you can use your article to incite interesting conversation, then it’s okay to share it.

See all 5 tips and the complete Forbes article




Wednesday, April 7, 2021

5 Major Changes To Your LinkedIn Profile You Need To Know About

William Arruda

LinkedIn has been evolving to remain relevant since it arrived on the scene way back in 2003. The upgrades that focus on your profile have been the most interesting to me— because they help you convey your personal brand to your audience. For years now, your LinkedIn profile has been your first impression. And the move to WFH a year ago has only increased the importance of your profile for connecting and engaging with your stakeholders.

If you’re one of those people who only update their profile when they’re looking for work or announcing their recent promotion, you’re living in 2003. That means the Concorde is still flying, Arnold Schwarzenegger is the governor of California and “Friends” is the number 1 TV show! It’s time to change your outdated mindset of “LinkedIn is the place I go when I’m looking for a job” to “LinkedIn lets me deliver an authentic and compelling first impression and helps me do my job better.”

This latest release includes many features that will help you embrace that new mindset. In launching this major profile overhaul, LinkedIn announced, “Sharing your professional journey in an authentic and engaging way is the starting point for connecting with the communities that matter most to you. That’s why we have re-imagined how you can bring your professional story to life on LinkedIn and are introducing tools to help you create a more expressive and inclusive Profile.” 

There are numerous enhancements and new features with this release. Here are the ones that I think are most compelling and helpful to you as you build your personal brand:

1) Video Cover Story

I have been eager for LinkedIn to incorporate more video into your profile for a decade. This new tool lets you “personalize your first hello” with a video message for your audience. And it’s actually cool how it works—LinkedIn calls it the “Harry Potter effect.” After you add your Video Cover Story, an orange ring appears around your profile photo, and a preview of your video story auto-plays without sound. LinkedIn will be adding captioning to the video in a future update. Video is a much more powerful form of communications than words. It’s more visceral. Now that we rarely connect with people in the same physical space, video is the best substitute for face-to-face interactions. This feature will make it much easier to introduce yourself and connect with people on a deeper level.

5) Showcase Your Content

Now you can showcase your offerings from your personal profile. You don’t need to have a company page to do so. These new offering pages are called Service Pages and they’ll be discoverable in LinkedIn search by members—even by those who aren’t members of your network (if you make your public profile visible). Regardless of the degree of connection, LinkedIn members who seek out your services can contact you. The offerings on your Service Page will display on the feeds of your network as well as your own feed. LinkedIn is planning a future upgrade that will allow you to display ratings and reviews directly on your Service Pages. So stay tuned.

As is customary for LinkedIn, these features will roll out gradually (and seemingly randomly) and may not be available to you right now. So pay attention to your profile and update it with the features that are helpful to you as soon as you can. These are great new perks to help you deliver a powerful first impression and grow your personal brand.

See all 5 Major Changes and the complete Forbes article


Wednesday, March 31, 2021

3 Ways To Beat The LinkedIn Algorithm

Adrian Dayton

Sometimes it’s hard to feel like your LinkedIn posts are doing anything. You put something up and it gets a couple likes, maybe one comment, but it doesn’t go anywhere. You’ve heard stories about regular peoples posts going viral, but why doesn’t it happen to you?

The people going viral aren’t just getting lucky. While luck does play a part, there are three simple steps you can take to increase how many people see your posts and give yourself a better chance of going viral.

1) Comments and Hashtags

The whole point of social media is to be social, and LinkedIn wants to encourage this behavior so they have designed their algorithm to reward good behavior. You have to add commentary that people encourages interaction. If you don’t add a comment to your post, all that people are seeing is some random link or photo with no context.

Adding a comment to your post not only increases your visibility, but encourages people to comment back. If you notice, posts that go viral have thousands of comments and that’s because the original poster encouraged feedback. When you add a comment, leave it open-ended to get people to respond.

Wants people start to comment, you need to keep the conversation going. If people are commenting on your post, reply to every comment, lean into the social side of social media. If you can get a conversation going, you have a surefire way of getting your post seen by dramatically more people.

In addition to comments, hashtags are another great way to increase visibility. Hashtags allow your post to be searchable, whether it be online or on the platform, by people who are interested in the topic you are posting about.

Adding a hashtag will bring in experts, as well as potential clients who are looking into the information you are speaking about.

There are a lot of tools online that can help you choose the right hashtag. I would recommend, a site that tracks the top trending hashtags and will recommend the hashtags that are performing the best in your area of expertise.

See all 3 ways and the complete Forbes article





Wednesday, March 24, 2021

7 Posting Tips to Help Boost Your Personal Brand on LinkedIn

Believe it or not, you already have a personal brand. The question is, are you leveraging your personal brand to monetize your expertise or accelerate your success?

Personal branding is the process of marketing yourself, and your career or business, in order to attract relevant opportunities. Marketing, in this context, means getting people to know, like and trust you, so that they'll eventually want to work with you or buy from you.

Content marketing, on the other hand, is the strategic process of creating and distributing content to attract a targeted audience. And on LinkedIn, your content strategy has a huge role to play in successfully building your personal brand.

So what does this mean for you?

With your expertise, and your drive to create relevant, useful and engaging content, you'll be on your way to building a powerful personal brand that'll give you "permission" to monetize your expertise using LinkedIn features.

In this post, we'll look at seven content marketing strategies and tips that'll help you boost your personal brand on LinkedIn.

Let's get started.

2. Leverage industry influencers

Industry influencers are influencers for a reason: People follow them.

Building relationships with influencers and mentioning them in your posts can help boost your visibility on LinkedIn - here are some examples:

Peter Brace mentions Amy Edmondson and Timothy Clark, among the pioneers in the field of psychological safety

LinkedIn Post by Peter Brace

Raymond Domingo mentions Robina Gokongwei-Pe, a highly reputable entrepreneur and President/CEO of one of the largest multi-format retailers in the Philippines 

Raymond Domingo's post on LinkedIn

Anda Goseco mentions Marcia Reynolds, an Executive and Leadership Coach based in the US

Anda Goseco's post on LinkedIn

Peter, Raymond and Anda didn’t really talk about themselves in their posts; instead, they talked about the influencers they mentioned.

So what can we learn from these posts? If you’re making this type of post, remember to make it about them, the influencers, not about you.  


6. Just be yourself

When was the last time you shared your story on LinkedIn? 

One of things I've learned through the years is that people on LinkedIn either know what they want to achieve through the platform, or they don’t know at all what they want to achieve. 

Although it may seem like the ones who know what they want to achieve would be more successful on LinkedIn, I've learned that this is not always the case. 

Many times, those whose top goal is to generate leads for their businesses are too focused on the goal of ‘selling’ so they end up operating with a wrong mindset, thinking about what they can get in terms of immediate leads or sales. 

But LinkedIn is not a place where people want to hear sales pitches all the time - LinkedIn is a place where people engage with other people who provide valuable content, and whose stories resonate with them.

And guess what - the more you share who you are, the more people gravitate towards you. And that means more opportunities for you to start conversations, and build meaningful business relationships. 

In this post below, Peter openly shares a part of who he is that makes him different - a lifelong learner who entered university in his 50’s, and finished his Ph. D. in his 60’s: 

Peter Brace's post on LinkedIn

What most people don’t realize is this - knowing and being yourself is a free, tried-and-tested way to increase your reach and attract like-minded people on LinkedIn. 

Peter wasn’t sure at first if this post was "appropriate" on LinkedIn, but posting it anyway led him to the answer:

Being who you are, and sharing what makes you different, indeed, can have a place on LinkedIn.


7. Reshare your top-performing posts

Your top-performing posts performed well for a reason. Maybe they resonate well with your audience, or perhaps you posted it at the right time, when your network needed to read it the most.

Reposting your top-performing posts will not only ensure you get a lot of views and reactions (again), but it can also help you capture a whole new audience. Don't just post and forget, keep a record of your top-performing posts, and when the timing is right, go ahead and repost them.

In my case, I repost my top-performing content at least after 3-6 months. And they work like magic each time.

Below is an all-text post I shared in March 2020. This post reached over 97,500 people, and garnered almost 2,000 reactions and 81 comments.

All text post in March 2020 by Virginia Bautista

The same post at the time was trending in #personalbranding:

Virginia Bautista's post trending in #personalbranding on LinkedIn

I shared this post again this year. Here's the same post I just reshared three days ago (March 19, 2021):

And according to LinkedIn, this post garnered Top 1% engagement on the platform:

Read all 7 tips and the complete SocialMediaToday article


Wednesday, March 17, 2021

4 Steps To The Perfect LinkedIn Profile

Adrian Dayton

Think of LinkedIn like a footrace: at the center of the pack are a whole bunch of people. They’re tripping over others’ feet, elbowing each other, and altogether disappearing amongst the crowd. Then, towards the front, you have some outliers. People who are running in solitude, pushing their way forward. Finally, you have your stragglers, runners who have fallen behind and can’t quite seem to catch up.

Standing out amongst the crowd of faceless and random strangers on LinkedIn can seem quite intimidating, but there are a few simple things that you can do to jet yourself to the front of the race.

2) About Section

The ‘About’ section is a probably a close second to the profile photo in imortance. This section is what will go most in-depth on you, telling your story, and letting people know who you are and what you are about. There is a simple template that I always recommend when people start putting this section together.

  • Lead with what you are best at (and the type of business you are most interested in attracting)
  • Specific examples of your greatest accomplishments.
  • Additional accolades, and interests

Many people write their about section all wrong, they start with very general history and then eventually towards the end they through in the punchy persuasive stuff. You need to do this the other way around. Lead with specificity, eventually share your general competence or skill.

Next up are specific examples, which I like to put in bullet points. It just makes it clear and easy to read. Throw in no more than 3 to 4 bullet points after the lead sentences. These should be specific examples that prove the statement of skill made in the first sentences. For example if your leading sentence says, “World famous mountain climber and guide,” then your bullets should list out your most daring summit attempts.

Finally, accolades and interests. Do you write for a trade publication or are you on a speaking circuit talking about your special skill? This is the place for that. Volunteer work and other civic causes (caveat: steer clear or politics or religion here, unless you are a priest or politician.) Finally, let the people have a taste of your personality. I’ve personally summited a few mountains, so I add it in here. Will people hire me simply because of my mountaineering? Probably not, but adding your interests will make you more approachable.

I always get the question of whether or not to write the ‘About’ section in the first or third person and I’m afraid there is no right answer. Numerous studies have shown that there isn’t any difference for people when they’re browsing LinkedIn. Most professional services firms tend to lean towards third-person more, but Adrian thinks that is confusing. Adrian also think it is most natural when it is you talking to talk in first person. You know what I mean?

3) Work and School History

This next section is simple, but will require a bit of maintenance: your work and school history. You always want to keep this section as up-to-date as possible. List every promotion, every job, every degree. This is the easiest resume for people to find so you want to make it easy to read. Avoid any confusion on here, just a simple list of your work and education history.

 See all 4 steps and the complete Forbes article



Wednesday, March 10, 2021

14 tips to get the most out of your LinkedIn profile

I spent more than 9 years in recruitment and I’m pretty sure I have seen thousands of resumes/CVs/LinkedIn profiles during my career  Even though I’m no longer hiring, as a Software Engineer, I still have opportunities to do reviews (e.g. as part of my initiative where I’m helping #WomenInTech – check my Twitter and Instagram for more details).

Below are my tips for getting the most out of your LinkedIn profile (based on my profile).

1. Background photo

What kind of picture you can put there? I’ve seen people adding the logo of companies they’re part of, photos where they’re together with their teams, companies’ motto/slogan. It can be also something more personal like the city they live in or favorite tech stack
If you have many social media accounts use it to showcase them. The same goes for having your blog or YouTube channel – this is extra space that is visible and can help you stand out!

As you can see, I have information about my blog set as a background photo. There’s a high chance every person visiting my profile will notice it and decides to check the website (Pro tip: use this approach on every social media that enables setting background photo, this will help you build/promote your personal brand).


3. Your full name + customizing your public profile URL

This one is important, especially if you have special characters in your name/surname. My full name is Elżbieta Mościcka, but as I am working with people from all around the world, I knew that this might be difficult to remember or pronounce for some of them. Therefore, I decided to go with a short version of my first name: Ela Mościcka. Small, but really powerful change, I highly recommend you doing the same
When it comes to customizing your LinkedIn profile URL all details can be found here, but the most important part to remember is:
it is a “must-have” if you have special characters in your name. My auto-generated URL based on my name (Ela Mościcka) was something like this:

All because of “ś” in my surname. The problem with this is not only lack of readability, but something much worse: imagine* situation where you add this kind of a link to your CV when applying for a job, and a person who clicks it will see the “profile not found” page!
(*not “imagine”, this happened to some of my candidates as I was always clicking through all links in their resume making sure that when CV will be sent to Hiring Managers, all will be fine – I was always double-checking and letting them know if something wasn’t working as expected).

Now it’s (all I did was changing “ś” to “s”).

6. “Open to” section

This one is powerful when you’re looking for new opportunities. Why? When Recruiters/Sourcers will be using “LinkedIn Recruiter” license and looking for candidates, they have the option to start from those that have “open to” on their profiles. This means your profile will be viewed before candidates who don’t have that option enabled.

You can specify what kind of work you’re open to by selecting “Job titles”, “Job locations”, mark if you’re open to remote work, what is your start date and type of jobs you’d consider (full-time, contract, part-time, internship, temporary).

Choose who can see you’re open to work – all LinkedIn members or only Recruiters:

Read all 14 tips and the complete article