Thursday, September 9, 2021

Six Tips To Help Increase Your Engagement On LinkedIn, Find A Job And Advance Your Career

Annette Richmond

LinkedIn is your face to the business world. It’s often the place recruiters looking for candidates will meet you. It’s the place recruiters and employers who are impressed with your resume will go to learn more about you. While LinkedIn is considered a business platform, it’s important to remember that it’s also a social network. Like many things, you’ll get as much out of LinkedIn as you put into it.

Creating a compelling profile is a start. However, if you want to find a new job or advance your career, you need to build engagement on LinkedIn. If you haven’t been active for a while — or ever — here’s how to make the most of available features and create an engagement plan.

Media Features

LinkedIn has audio and video features that you can use to introduce yourself to profile visitors. If you don’t already have LinkedIn’s mobile app, you’ll need to download it to use them. 

• Craft a Cover Story. LinkedIn’s Cover Story feature is a 30-second video that you can use to share information — who you are, what you do, how to contact you, etc. — that works for your current situation. To create the video, you may want to use Apple Clips; it’s a free IOS app available in the Apple store. You can record, edit and add captions all in the app. I love Clips, but there are many other options for androids and iPhones. Once you’ve uploaded your Cover Story, a few seconds of your video will pop up from behind your headshot whenever someone clicks on your profile. An orange circle around someone’s headshot indicates that they have uploaded a video.

Engagement And Strategy

It’s important to have an engagement plan and strategy that you can commit to long-term because being active every day for two weeks and then going into hibernation isn’t a good thing.

• Take baby steps. Most people think being active on LinkedIn is about sharing status updates or posting articles, but the truth is that most of the engagement happens in the comments and messages. Follow people in your industry that you’d like to know. Particularly those who you’d like to know you. Start by spending 15 minutes three times a week reading, liking and commenting on people’s posts. Work up to 15 to 20 minutes a day while you’re having morning coffee or watching the news. Leave thoughtful comments. If you think it’s a great post, let them know why. If you’ve learned something, tell them what.

• Increase your engagement. Once you’re comfortable with commenting on other people’s posts, start creating your own. Share your thoughts on a timely article or an industry trend in a status update. LinkedIn likes people to stay on the platform, so share links to articles or posts you mention in a comment rather than in your post. Post about events or conferences you’re attending. Review books you’ve read. Share your thoughts on industry trends. Subscribing to a content aggregator will help you save hours online looking for content to comment on or share. I use Feedly. They have free and paid subscriptions, but there are many others aggregates too, including All Top, Google News, etc.

See all 6 tips and the complete Forbes article



Wednesday, August 25, 2021

7 strategies to grow the presence of your brand on LinkedIn organically


by Sumeet Jindal

Growing your brand on LinkedIn might be a tough job, but it doesn’t have to be. Here, I will share a few strategies you can apply to grow your brand organically. These strategies are tried and tested, so trust me when I say that they will work.

LinkedIn is the most effective social media platform for networking, marketing, and attracting business. It’s a good idea to get your business on LinkedIn if you want to grow your brand. Yet, it’s equally important to understand that it will take some time and effort to grow your brand on LinkedIn.

Here are a few strategies that you can use to grow your brand on LinkedIn organically.

7 Strategies to grow your Brand on LinkedIn Organically

1. Build a robust social media presence

LinkedIn is all about building relationships and connecting with people. It’s not just about posting content on LinkedIn but also building connections with others. So the first thing you need to do is build a solid social media presence on other platforms. Start by joining as many groups, groups of interest, etc., as possible and building strong relationships with your new contacts.

3. Promote your messages

Once you have a network and your introductions in place, it’s time to promote the content that you post on LinkedIn. LinkedIn has a very powerful feature called “Promote Message” where you can promote your message to thousands of people who follow you. It only requires a small piece of your time. This will help you get more exposure for the content that you want to share with the world.

5. Be consistent

One of the hardest things to do is to be consistent with your efforts. You need to make sure that you are consistently learning, growing, and updating yourself with new strategies, so you can stay ahead of the competition.

See all 7 strategies and the complete article

Wednesday, July 28, 2021

7 Ways You Can Use LinkedIn To Blow Up Your Brand

Over the last three years, LinkedIn's active user base grew by a staggering 48 percent, from 500 million in 2018 to 740 million in 2021. owners and entrepreneurs can leverage the platform to grow their brand, generate new leads, establish partnerships and make connections.

The following seven ways can help you utilize LinkedIn to grow your brand and gain a competitive edge over your competition.

1. Optimize your company profile and connect with people

If you haven't worked on your LinkedIn profile, please take some time and perfect it. Make sure it provides all the essential details about your company's products and services. Put more emphasis on the headline and summary to ensure that it's compelling, engaging, interesting and professional. Furthermore, optimize it for more B2B and B2C lead generation.

Within no time, you will start seeing the "Someone has viewed your profile" notification. Don't just view their profile back. Instead, track the individuals who viewed your business's profile. If they are an ideal prospect, invite them to connect. An individual who views your company profile is most likely finding out more about your brand. There could be a chance they are also interested in your products or services.

2. Post valuable content on LinkedIn publisher

You can use LinkedIn Publisher to publish blog posts that users can engage with and share. With more shares of your blogs, the higher the impact it has on growing your brand. The post can also get prospects interested in your products, triggering an open door for more partnerships.

Make it a habit to publish content on LinkedIn consistently — but remember quality is key. It can build a community of loyal followers who admire your brand. Through them, you have ambassadors who can create a good reputation out there about your business. When users see the value and insights in your content, it gives them the conviction to check out more about your company. It's one of the most straightforward and subtle ways of promoting your brand on LinkedIn without being pushy.

5. Utilize plugins

LinkedIn can be an even more powerful lead generation tool by itself when you utilize the complementary add-ons. Tap into the following plugins:

  • LinkedIn Connection Revealer: The LinkedIn Connection Revealer shows you the following that your connections have. By pinpointing the users who travel in big circles, you can engage with them to leverage their platform and promote your brand.
  • LinMailPro: It's a Chrome extension that gives you the capability to automatically find and invite individuals who have recently viewed your profile. You can also send personalized messages to them about your brand or deliver marketing messages.
  • Headlinr: You may have sponsored a great story, uploaded ads or put up posts, but without a great headline, your potential targets might not click on them. When you use Headlinr, a chrome paid plugin, it automatically generates multiple headline combinations with the keyword you specify depending on your industry. You will get compelling titles that lure users into clicking through your ads and stories.
  • Rapportive: If you are a user browsing in Chrome or Firefox, Rapportive can be a handy tool in getting more leads. It enables you to get LinkedIn profiles that have email addresses in your contacts. You can then send them personalized invites to their inbox to help you grow your network.  

See all 7 ways and the complete Entrepreneur article




Thursday, July 22, 2021

The Biggest Error Thousands Of Professionals Make On LinkedIn Each Day

 Kathy Caprino

As most professionals know, LinkedIn has become a massively powerful professional tool—for connecting with colleagues and mentors, building personal brands, sharing company’s stories, eliciting interest from potential customers, clients, recruiters and hiring managers, sharing thought leadership and more. And LinkedIn is growing. Some recent statistics from reveal that LinkedIn generated $8 billion revenue in 2020, an increase of 19% year-on-year and:

  • LinkedIn has 756 million members
  • The U.S. has the most LinkedIn members, followed by India and China
  • According to LinkedIn, over 100 million job applications are sent each month
  • Over 57 million businesses and 120,000 schools have LinkedIn accounts

According to Hootsuite, LinkedIn is the most trusted social network in the U.S. And Microsoft has reported that LinkedIn topped $3 billion in ad revenue in the last year, surpassing Snap and Pinterest.

Clearly, LinkedIn’s impact is growing and for many professionals and businesses, it’s vitally important to get it right in terms of how they’re engaging with others there. A burned bridge on LinkedIn is often one that can’t be rebuilt. You have one chance to make a powerful and positive first impression, so it’s important to succeed at it. 

From my perspective as one who is very active on LinkedIn and hears from hundreds of individuals each year who are making some sort of a request or pitch, I can say that the single biggest error I see professionals make on the platform is the manner in which they are reaching out to a complete stranger.  

So often, they’re taking the wrong approach that ends up being off-putting and opportunity-crushing. For instance, people commonly now use LinkedIn as a avenue for the “cold-calling” approach, reaching out with a cold sales pitch or offer, without knowing anything relevant about the individual they’re pitching to or ascertaining in advance if what they’re selling would be of the slightest interest or value. And worse, they don’t expend any energy making their pitches engaging or helpful. The reality is that the majority of people on LinkedIn absolutely hate being pitched to, and are viewing the platform as a professional social network, not a place to be hawked and sold to. Whenever I’ve posted a comment or message on LinkedIn about this problem of being cold-pitched continually, I’ve received hundreds of comments and messages from members sharing their extreme frustration about this.

In my interview several years ago with Judy Robinett–startup funding expert, bestselling author and a super connector at the highest level—on her book How To Be a Power Connector: The 5+50+100 Rule for Turning Your Business Networking Into Profits. she shared what she viewed were the top 5 blunders networkers of all kinds make, and they are:

  1. They network in the wrong places for what they need
  2. They network at the wrong level for their goals
  3. They have no way to assess the relative value of the connections they make
  4. They have no system for optimizing their networking efforts
  5. They fail to network in the best way to create high-value, long-term connections

These 5 networking blunders sum up very well how these cold pitches and blind outreaches to strangers on LinkedIn (or to other LinkedIn members whom they barely know) are missing the mark, and also slamming doors that could have been very instrumental if they’d been opened creatively, wisely and respectfully in the first place.

Here’s what to avoid, when reaching out to a stranger on LinkedIn: ... read what to avoid and the complete Forbes article




Wednesday, June 23, 2021

5 tips for optimizing your LinkedIn profile from a director of recruiting

 Anna-Louise Jackson@aljax7

If the novelty of baking bread has grown stale and you’ve binge-watched every TV show and movie of interest, add this activity to your stay-at-home list: Update your LinkedIn profile.

Whether you’re still working full time, you’ve been laid off or furloughed, or your job seems like it could be at risk, it’s a good idea to be prepared for a potential job search. That’s because the job market is likely to become more competitive in the months ahead.

More than 22 million Americans have filed for jobless benefits in recent weeks, and the unemployment rate — previously at a 50-year low of 3.5% — could rise to as high as 32%, according to projections by the Federal Reserve Bank of St. Louis. Many experts are forecasting that a global recession is all but inevitable.

So now is a good time to update your LinkedIn profile and ensure you make a positive first impression to hiring managers or recruiters, says Casey Hasten, a director of recruiting at VIP, an executive search firm. Paying attention to some small details can make a big difference, agrees Kylan Nieh, who works in product management at LinkedIn Profile.

“Listing your professional industry on your profile makes you up to 38 times more likely to be discovered by recruiters,” Nieh says. “If you don’t have a lot of job experience yet, consider adding any volunteer work, internships, or extracurricular activities, which gives recruiters more insight into your background and increases profile views up to 29 times.”

Here are five tips from Nieh and Hasten for optimizing your LinkedIn profile.

1) Put ‘some meat’ on your profile

There are several sections to a LinkedIn profile, including a summary, work experience, education, skills, endorsements and recommendations, and interests. The more detail you add, the more likely you are to be discovered by recruiters who use the platform to find potential candidates.

That’s why Hasten is looking for “some meat” underneath a candidate’s title. “You want your LinkedIn profile to mimic your resume,” she says. She recently hosted a podcast on the do’s and don’ts of using the platform to support your professional goals.

Be detailed about your work experience and make sure you include relevant keywords that recruiters might be seeking in potential candidates, Hasten says. She and other recruiters are often looking for someone with a unique and particular set of skills and experience: “I always joke that I’m looking for a purple squirrel.”

Keywords are so important because people like Hasten use LinkedIn recruiting to screen for potential candidates, “and if you don’t have your keywords on your profile, then you’re not going to turn up.” Be sure to update this information as you add new expertise. “Don’t underestimate the importance of using all that information,” she adds.

Finally, don’t forget about the skills section. According to figures from LinkedIn, 87% of recruiters say the skills a candidate lists are crucial. “List your strengths on your profile and start with the top five that are most relevant for your job or the job you want,” Nieh says.

If you have some time on your hands these days, this may be a good opportunity to brush up on skills or even learn new ones. LinkedIn Learning offers more than 16,000 courses and is currently offering more than 275 of those for free to help people navigate new working environments or land a job in the wake of the coronavirus pandemic, Nieh adds.

4) Signal to recruiters that you’re open to job opportunities

One of the easiest ways to pop up on the radar of recruiters is by letting them know you’re open to job opportunities. This is a setting you can enable within your profile. 

“If you’re job seeking, absolutely turn that on,” Hasten says. “There are times when I’m doing a search and 100 people come up, and 20 of them are open to opportunities, so I’ll talk to them first.”

Be sure you’re offering this information to the right audience. There are two options: You can let all LinkedIn members know that you’re open to job opportunities, which can mean people at your current company, even your boss, could see, too, or you could limit that notification to recruiters.

What’s more, you can specify the type of job and location you’re interested in so that your profile appears in search results for recruiters, Nieh says. And if you’re a business owner or freelancer, you can list services on your profile that indicate to your network that you’re “open for business,” he adds.  

See all 5 tips and the complete article





Thursday, June 17, 2021

Does Your LinkedIn Profile Prove Your Credibility? 5 Boxes To Check

 William Arruda

Now that your first impression is likely to be delivered online, you need to focus your attention on your LinkedIn profile. That’s because it’s the place people will go to learn about you when they’re checking you out in a professional capacity. And that’s great news. It means you don’t have to Tweet like Kim Kardashian and publish YouTube videos like Justin Bieber to influence those you seek to impress. By focusing on just one social platform—  LinkedIn—you can deliver a powerful, authentic and differentiated first impression. A compelling profile sits at the intersection of likability and credibility. In this previous post, I shared ideas for upping your likability on LinkedIn. In this article, I focus on the things you need to do to make sure your profile exudes authentic credibility. Here are the five areas to pursue:

1. Are you professional?

Nothing screams “unprofessional” like a profile that’s not complete or is riddled with typos and grammatical errors. Your credibility wanes the second people spot that first glaring typo which screams “this person does not possess the brand attribute “attention to detail.” And a profile that’s not complete or is out-of-date says that you aren’t taking your career seriously.  To make sure your profile looks professional, check it several times or have a professional copy editor look at it. You can find inexpensive copy editors on sites like Upwork. In addition, make sure your prose is properly formatted and has the right amount of white space (in your About, for example) so it makes it easy for the reader to consume. And lastly, take the time to complete all relevant sections of your profile. It’s an investment that will pay off.

3. Are you an expert?

One way to show people you are a leader in your field is to be clear about your expertise. That means not trying to touch all bases—that makes you a jack of all trades but an expert in none. Make it crystal clear in your profile what your expertise is. Make sure your top three endorsements are for the skills for which you want to be known. Also include all relevant details in the Experience section of your profile to reinforce your expertise—using all the right keywords that will reinforce your domain. Don’t just make a generic one-sentence statement. Be specific. And use the Accomplishments zone (certifications, courses, awards, projects, publications) to highlight those activities that feature your expertise. 

See all 5 areas and the complete Forbes article



Wednesday, May 19, 2021

6 Ways to Maximize Your LinkedIn Profile's Impact

With 722 million members,  is the largest social-media platform for  interactions. It's a powerful tool for both recruiters and job seekers, as well as business-to-business (B2B) interactions: 55 million companies and 61 million senior-level influencers are on LinkedIn. With so much opportunity, it's important to have a LinkedIn strategy that helps you build relationships for a high return. So what does that look like?

Why you need a LinkedIn strategy

Like any other large social-media platform, as LinkedIn grows there are more and more people who use the platform to spam users directly in an attempt to sell something. It might be tempting to go this route, but  relationships before selling is key on LinkedIn. This way, you build trust with potential clients or customers, which will make them much more likely to buy what you’re selling.

With the right LinkedIn strategy, you can easily form those relationships. LinkedIn states this itself: “LinkedIn is most effective when you use it as a relationship-building platform.” You might have hundreds of connections, but if you’re not building meaningful relationships with those connections, you won’t see much productivity or profitability from the platform.

The best LinkedIn strategies for building relationships

1) Research your prospects

Before you connect with someone, do your research on him or her. Read through his or her profile, taking note of any commonalities you might share that you can bring up in later conversations. While you’re at it, check out what  the person is in. Then, take your research off LinkedIn and check out his or her company’s website and social profiles. You can even  his or her name to get a complete picture of who the person is.

2) Use LinkedIn groups

Not sure where to find prospects? If you’ve exhausted your other lists, LinkedIn groups are a great place to look. The groups are meant to help people find others in the same industry or with shared interests. Since LinkedIn only allows you to join 50 groups, be mindful about which groups you join. You can also join groups that your prospects are in if you don’t have any other acquaintances to give yourself an in.

3) Be open and honest

When you connect with your prospect, send a personalized message along with it. Include why you’d like to connect and, if possible, include what the mutual benefit would be. Perhaps you just met at a networking event — or maybe you don’t know them at all and have no acquaintances. LinkedIn is made for these types of connections, so don’t be shy.

See all 6 ways and the complete Entrepreneur article



Wednesday, May 12, 2021

Five Tips For Becoming A LinkedIn Thought Leader

Christina Hager

When you're an expert, you eat, sleep and breathe your subject. If someone set a timer and said, “Go!” you could probably talk their ear off about your area of expertise for an entire hour. 

But it’s not enough to just be passionate about your subject: If you want to be seen as an expert (and hired as one), you have to show the world why you're the authority on that subject.

Part of being a thought leader in 2021 means building your digital presence. Take household names like Dr. Oz, Oprah and Bill Gates: They have put in years and who knows how much money into publishing opportunities, TV appearances, commercials, media spots and multimedia channel opportunities.

You probably don't have the budget that Oprah does. I know I don't.

So what does the average business leader need to do? You have to somehow find the budget, time and energy every single week to position yourself as a thought leader, all while wearing the many hats of your business role.

Where do you start? 

Showcasing your brand on LinkedIn is the perfect way to demonstrate your thought leadership — and it doesn’t cost you anything but a few hours of your time.

Here are your first steps for building thought leadership on LinkedIn:

2. Identify your target demographic. 

Who is your ideal client or consumer? Now go further: What kind of content do they want? The C-suite will want different information than middle managers, and members of HR are going to be interested in different topics than those in marketing or finance. Learn to speak to your audience about what they are interested in, and be sure to use the terms that they would use when talking about the subject matter. 

3. Start building content and sharing updates.

If you want to be a thought leader in any field, you need to be published. Being published is a huge “proof point” that shows your audience that you really are qualified to talk about your particular areas of expertise.

If you have already been quoted in interviews, terrific: Now start dripping those URLs out across LinkedIn with an introductory sentence or two. If you haven’t been published, now is the time to start courting those opportunities.

In the meantime, you can start publishing your own articles right on the LinkedIn platform (again, for free), then sharing them as updates on your feed and in your LinkedIn groups. 

Attention: LinkedIn groups aren't there for you to hawk your product or service. This is what LinkedIn refers to as “overly promotional” and what the members of your group will call flat-out annoying. So if you're trying to sell something, then save it. If you can use your article to incite interesting conversation, then it’s okay to share it.

See all 5 tips and the complete Forbes article




Wednesday, April 7, 2021

5 Major Changes To Your LinkedIn Profile You Need To Know About

William Arruda

LinkedIn has been evolving to remain relevant since it arrived on the scene way back in 2003. The upgrades that focus on your profile have been the most interesting to me— because they help you convey your personal brand to your audience. For years now, your LinkedIn profile has been your first impression. And the move to WFH a year ago has only increased the importance of your profile for connecting and engaging with your stakeholders.

If you’re one of those people who only update their profile when they’re looking for work or announcing their recent promotion, you’re living in 2003. That means the Concorde is still flying, Arnold Schwarzenegger is the governor of California and “Friends” is the number 1 TV show! It’s time to change your outdated mindset of “LinkedIn is the place I go when I’m looking for a job” to “LinkedIn lets me deliver an authentic and compelling first impression and helps me do my job better.”

This latest release includes many features that will help you embrace that new mindset. In launching this major profile overhaul, LinkedIn announced, “Sharing your professional journey in an authentic and engaging way is the starting point for connecting with the communities that matter most to you. That’s why we have re-imagined how you can bring your professional story to life on LinkedIn and are introducing tools to help you create a more expressive and inclusive Profile.” 

There are numerous enhancements and new features with this release. Here are the ones that I think are most compelling and helpful to you as you build your personal brand:

1) Video Cover Story

I have been eager for LinkedIn to incorporate more video into your profile for a decade. This new tool lets you “personalize your first hello” with a video message for your audience. And it’s actually cool how it works—LinkedIn calls it the “Harry Potter effect.” After you add your Video Cover Story, an orange ring appears around your profile photo, and a preview of your video story auto-plays without sound. LinkedIn will be adding captioning to the video in a future update. Video is a much more powerful form of communications than words. It’s more visceral. Now that we rarely connect with people in the same physical space, video is the best substitute for face-to-face interactions. This feature will make it much easier to introduce yourself and connect with people on a deeper level.

5) Showcase Your Content

Now you can showcase your offerings from your personal profile. You don’t need to have a company page to do so. These new offering pages are called Service Pages and they’ll be discoverable in LinkedIn search by members—even by those who aren’t members of your network (if you make your public profile visible). Regardless of the degree of connection, LinkedIn members who seek out your services can contact you. The offerings on your Service Page will display on the feeds of your network as well as your own feed. LinkedIn is planning a future upgrade that will allow you to display ratings and reviews directly on your Service Pages. So stay tuned.

As is customary for LinkedIn, these features will roll out gradually (and seemingly randomly) and may not be available to you right now. So pay attention to your profile and update it with the features that are helpful to you as soon as you can. These are great new perks to help you deliver a powerful first impression and grow your personal brand.

See all 5 Major Changes and the complete Forbes article


Wednesday, March 31, 2021

3 Ways To Beat The LinkedIn Algorithm

Adrian Dayton

Sometimes it’s hard to feel like your LinkedIn posts are doing anything. You put something up and it gets a couple likes, maybe one comment, but it doesn’t go anywhere. You’ve heard stories about regular peoples posts going viral, but why doesn’t it happen to you?

The people going viral aren’t just getting lucky. While luck does play a part, there are three simple steps you can take to increase how many people see your posts and give yourself a better chance of going viral.

1) Comments and Hashtags

The whole point of social media is to be social, and LinkedIn wants to encourage this behavior so they have designed their algorithm to reward good behavior. You have to add commentary that people encourages interaction. If you don’t add a comment to your post, all that people are seeing is some random link or photo with no context.

Adding a comment to your post not only increases your visibility, but encourages people to comment back. If you notice, posts that go viral have thousands of comments and that’s because the original poster encouraged feedback. When you add a comment, leave it open-ended to get people to respond.

Wants people start to comment, you need to keep the conversation going. If people are commenting on your post, reply to every comment, lean into the social side of social media. If you can get a conversation going, you have a surefire way of getting your post seen by dramatically more people.

In addition to comments, hashtags are another great way to increase visibility. Hashtags allow your post to be searchable, whether it be online or on the platform, by people who are interested in the topic you are posting about.

Adding a hashtag will bring in experts, as well as potential clients who are looking into the information you are speaking about.

There are a lot of tools online that can help you choose the right hashtag. I would recommend, a site that tracks the top trending hashtags and will recommend the hashtags that are performing the best in your area of expertise.

See all 3 ways and the complete Forbes article





Wednesday, March 24, 2021

7 Posting Tips to Help Boost Your Personal Brand on LinkedIn

Believe it or not, you already have a personal brand. The question is, are you leveraging your personal brand to monetize your expertise or accelerate your success?

Personal branding is the process of marketing yourself, and your career or business, in order to attract relevant opportunities. Marketing, in this context, means getting people to know, like and trust you, so that they'll eventually want to work with you or buy from you.

Content marketing, on the other hand, is the strategic process of creating and distributing content to attract a targeted audience. And on LinkedIn, your content strategy has a huge role to play in successfully building your personal brand.

So what does this mean for you?

With your expertise, and your drive to create relevant, useful and engaging content, you'll be on your way to building a powerful personal brand that'll give you "permission" to monetize your expertise using LinkedIn features.

In this post, we'll look at seven content marketing strategies and tips that'll help you boost your personal brand on LinkedIn.

Let's get started.

2. Leverage industry influencers

Industry influencers are influencers for a reason: People follow them.

Building relationships with influencers and mentioning them in your posts can help boost your visibility on LinkedIn - here are some examples:

Peter Brace mentions Amy Edmondson and Timothy Clark, among the pioneers in the field of psychological safety

LinkedIn Post by Peter Brace

Raymond Domingo mentions Robina Gokongwei-Pe, a highly reputable entrepreneur and President/CEO of one of the largest multi-format retailers in the Philippines 

Raymond Domingo's post on LinkedIn

Anda Goseco mentions Marcia Reynolds, an Executive and Leadership Coach based in the US

Anda Goseco's post on LinkedIn

Peter, Raymond and Anda didn’t really talk about themselves in their posts; instead, they talked about the influencers they mentioned.

So what can we learn from these posts? If you’re making this type of post, remember to make it about them, the influencers, not about you.  


6. Just be yourself

When was the last time you shared your story on LinkedIn? 

One of things I've learned through the years is that people on LinkedIn either know what they want to achieve through the platform, or they don’t know at all what they want to achieve. 

Although it may seem like the ones who know what they want to achieve would be more successful on LinkedIn, I've learned that this is not always the case. 

Many times, those whose top goal is to generate leads for their businesses are too focused on the goal of ‘selling’ so they end up operating with a wrong mindset, thinking about what they can get in terms of immediate leads or sales. 

But LinkedIn is not a place where people want to hear sales pitches all the time - LinkedIn is a place where people engage with other people who provide valuable content, and whose stories resonate with them.

And guess what - the more you share who you are, the more people gravitate towards you. And that means more opportunities for you to start conversations, and build meaningful business relationships. 

In this post below, Peter openly shares a part of who he is that makes him different - a lifelong learner who entered university in his 50’s, and finished his Ph. D. in his 60’s: 

Peter Brace's post on LinkedIn

What most people don’t realize is this - knowing and being yourself is a free, tried-and-tested way to increase your reach and attract like-minded people on LinkedIn. 

Peter wasn’t sure at first if this post was "appropriate" on LinkedIn, but posting it anyway led him to the answer:

Being who you are, and sharing what makes you different, indeed, can have a place on LinkedIn.


7. Reshare your top-performing posts

Your top-performing posts performed well for a reason. Maybe they resonate well with your audience, or perhaps you posted it at the right time, when your network needed to read it the most.

Reposting your top-performing posts will not only ensure you get a lot of views and reactions (again), but it can also help you capture a whole new audience. Don't just post and forget, keep a record of your top-performing posts, and when the timing is right, go ahead and repost them.

In my case, I repost my top-performing content at least after 3-6 months. And they work like magic each time.

Below is an all-text post I shared in March 2020. This post reached over 97,500 people, and garnered almost 2,000 reactions and 81 comments.

All text post in March 2020 by Virginia Bautista

The same post at the time was trending in #personalbranding:

Virginia Bautista's post trending in #personalbranding on LinkedIn

I shared this post again this year. Here's the same post I just reshared three days ago (March 19, 2021):

And according to LinkedIn, this post garnered Top 1% engagement on the platform:

Read all 7 tips and the complete SocialMediaToday article