Friday, December 28, 2012

5 Reasons Non-Job Seekers Should Be On LinkedIn


A question I frequently get when training job seekers on using social media is “Won’t my boss think I’m looking for another job if I’m using LinkedIn?”

Why You Need To Be On LinkedIn

With over 180 million LinkedIn users in the world, I honestly don’t think that even half of them are actively seeking work. More than likely, they are happily employed and happilynetworking. It’s a mistake to think of LinkedIn as a giant job board and your profile as just another resume. The power of any social networking tool is in the networking.
So, if you are currently employed and not taking your LinkedIn use seriously, you’re making a grave error. Here are five reasons:

1. You Need To Have A Large Network So You Can Use It Later

Imagine you just got laid off. And you have 10 people in your LinkedIn network. You suddenly realize that you should have invested more in getting to know people. So you start to add people like crazy to your network.
If LinkedIn doesn’t blacklist you for suspicious behavior, then the droves of new people you are inviting to your network will question your intentions. They might think, “I haven’t heard from this guy in 10 years, now all of a sudden he’s lost his job and wants to connect. What does he want from me?”
It’s always better to dig your well before you need to drink from it. If you haven’t been building social equity with your network, you’ll have little to draw from later. So don’t wait until you need it. Build a strong network on LinkedIn now. Be active. Provide value. Stay in touch.

2. Opportunities Come To You; Recruiters Look For Passive Candidates

When a company hires a contract recruiter to fill a job requisition, that company isn’t looking for someone unemployed. They wouldn’t need to hire a contract recruiter for that. There are enough unemployed people to fill every single job vacancy in the country. What the organization needs is someone who is not actively looking, called a passive candidate.
In other words, the recruiter is paid to head-hunt, steal and pillage from competitive companies, convince the happily employed person that the grass is greener, and get a huge commission from the new hire. Companies who use head-hunters are willing to pay you more than what you are making now in order to snatch you away from your cushy job.
If you aren’t on LinkedIn, you are reducing your chances of being discovered by head-hunters and having the opportunity to make more money.

3. Industry Groups Can Offer You Value And Connection

Groups on LinkedIn have really matured. I’ve found that the discussions on groups are more engaging, people are less shy about speaking their minds, and the content is improving in quality. Of course this depends on the group; this is just from my own experience. However, if you find the right groups to participate with, the value to your network and knowledge is huge.
Not only will you be exposed to news, and new ideas, but you’ll have a chance to demonstrate your expertise through commenting and discussion. Sometime alliances are formed.
For example, I was part of a group whose leader would entice you to click links to download some attractive research reports. But in order to download each report, you had to fill out a lot of personal information. I found this practice annoying and said so. Pretty soon, others in the group were agreeing with me. One guy in particular contacted me and we hit it off. Turns out we do similar things, but on separate continents. Thus both of our networks grew stronger.

Thursday, December 27, 2012

Fake LinkedIn Profiles: Connect, Ignore or Flag?

John Feldmann

I entered the recruiting industry about the same time social media started gaining popularity. From the beginning, it was impressed upon me the importance of having a strong LinkedIn network. So I began connecting with as many people as I could in various industries whom I felt would be good allies should I ever need to recruit in those industries. Additionally, I joined several groups, including several Open Networker groups, letting the LinkedIn community know that I welcomed invitations to connect. Naturally, as my network grew, so did the number of invitations I received. But as I continued to receive invitations to connect, it became obvious that many of these invitations were not from real people, but rather from fake LinkedIn profiles.

Why Do Users Create Fake Profiles?

I have since read several articles about how and why people create fake LinkedIn profiles. There seem to be a number of reasons, and certainly none of them are good. After all, if their creators’ intentions were pure, they would not need fake profiles. Most likely, the primary reason is for the purpose of gathering data. Dozens of fake profiles will likely achieve more connections than one authentic profile, thus allowing the creator to gather e-mail addresses, Twitter handles and any other information that can be sold to spam sites, sites that promise to increase your connections or followers for a price, or worse, any pertinent info that can be used for identity theft.
The thing that I find most interesting, however, is that all the fake LinkedIn profiles from whom I receive connection invitations all share the same characteristics:
  1. The first and last names are always in all lowercase letters. About 50 percent of the time, there is a period directly before the last name.
  2. The profile has very few connections – usually less than 50, sometimes even less than 10.
  3. Personal info is very limited. There are almost always two or three previous employers listed, a position title, and no other information.
  4. The photo is always generic. It’s usually a picture of something other than a person, and when it is a person’s photo, it appears to be a photo taken from the internet of someone doing something other than posing for a photo.
  5. The profile is almost always from Pakistan. I have no idea why, but nearly every fake profile connection request I receive lists Pakistan as the location.
Now, I understand the reasons for creating a fake LinkedIn profile....  Read Why and the Complete TheUnderCoverRecruiter article

Wednesday, December 19, 2012

5 Critical LinkedIn Optimizations That Take 5 Minutes or Less

Does your LinkedIn profile make it look like you're hiding something? Five quick, essential updates.

LinkedIn has become the de facto--and therefore the most powerful--social network for business. In case you weren't yet aware, LinkedIn is rolling out a revamp of the user profile. While the change has elicited a mixed reaction, eventually everyone will be migrated to it. So if you haven't spent much time learning about and optimizing your LinkedIn profile, now is a good time to get cracking.

Time, or lack thereof, shouldn't be an excuse: Each of these tips should take you five minutes or less, and you'll end up with a more engaging profile that gets more hits and better results.

1.  Upload your photo.  These days, if you don't have your photo on LinkedIn, you look like you're hiding something. People want to see the people whom they plan to interview or do business with. Unlike in personal social networks like Facebook or Twitter, the expectation on LinkedIn is a photo in which you look polished and professional. Be ready for your close-up: If you can, use a headshot rather than a full-body pose or group photo.

Uploading your photo is easy. Just click the Profile link on the menu and then Edit Profile. In the dedicated space for your photo, you will see a camera icon.

Once you click the camera icon, you'll be taken to a screen where you can upload or edit your photo. It's pretty self-explanatory.

2.  Customize your Professional Headline. Your Professional Headline appears next to your photo, under your name. This headline can be completely customized. Professional headlines help explain to people who you are, not just what you do, so you may want it to be different and more descriptive than your ordinary job title. The words in your headline are also indexed in search engines, so put them to work.

You customize your professional headline in the same edit profile screen into which you upload your photo. Click on the word Edit (older profiles) or the pencil icon (newer profiles) and enter a headline that best describes you. You have a 120 character maximum.

3.  Enrich your Summary with relevant keywords. LinkedIn's Summary enables you to describe yourself, your work history, your background and any other attributes you think will help you sell yourself when making and seeking connections. That alone should give you good reason to be deliberate when crafting your Summary. But in addition to the power of those words with the people who read them, you can also impact your visibility in search engines with the keywords you choose to weave into your Summary. You have 2,000 characters, so go for it!

(Yeah, it's kind of nice to be listed 3rd out of 52 million results!)

Tips 4,5, and Complete Inc. Article

Tuesday, December 18, 2012

9 Mistakes You're Making on LinkedIn

What separates the master networkers from the amateurs? The former tend not to make these mistakes.

Lots of articles describe how to create a more marketable LinkedIn profile, how to find the right groups to join, how to choose the best profile photo... I should know, I've written about that. Oh, and that. Yep, and that too.

Since most people understand the value of taking those steps, let's go deeper. To really harness the power of LinkedIn, don't make these mistakes:

1. You give only because you expect to receive.
Connect with people on LinkedIn and you can write a recommendation that gets displayed on their profiles.

That's awesome, unless you're only giving recommendations because you want one in return. Then it's tacky.

For example, say you're a plumber. A pipe burst and we call you at three in the morning. You immediately rush over, fix the leak, and save us from inadvertently converting our basement into a swimming pool. I'm extremely grateful and I write you a deservedly glowing recommendation.
Then I ask you to write a recommendation for me.
The problem is, you don't know me professionally. The only thing you really know about me is that I could be heard in the background screaming like a little girl when my wife called you. How can you recommend me? You can't. You shouldn't. And you shouldn't be asked to.

Give sincere recommendations. Recommend because you want to, not because you expect to receive a recommendation in return. The people who know and respect you may return the "favor." If so, great; if not, also great. Either way you've given credit where credit is due.

2. You don't give at all.
Great networking is based on giving, not receiving. Endorsements are an easy way to give: Go to someone's profile, click a few boxes, maybe click a few plus signs--done.

Endorse another person's skills and you not only give them a virtual pat on the back, you may also help them show up in search results.

Show other people you respect their skills. Sure, it may be a good networking move, but making other people feel good about themselves is reason enough.

3. You wait until you have a need.
If you put off making solid connections until the day you need something--customers, employees, a job, or just a better network--then you've waited too long. Think about where you someday want to be and start now to build the connections, the network, and the following that will support those goals.
Building great connections is a parallel, not a serial, task. Later is always too late.

4. You forget where you are.
Most people use LinkedIn as a professional social media platform. So when you want to leave comments, share material, etc., consider letting your freak flag fly somewhere else. You never know when a potential employer, employee, customer, vendor--anyone--may notice.
Safe, at least where being professional is concerned, means never having to feel sorry.

5. You ignore the signs.
LinkedIn clearly aspires to be more than a place where millions of professionals make connections.
In less than two years LinkedIn Today has become an extremely powerful news aggregator. Landing an article on a category page generates a flood of traffic; landing an article on the home page can crash your servers.

LinkedIn Today now provides original content from "thought leaders" and allows you--whether you are connected to the person or not--to follow those individuals, comment directly on their posts, share their content with your network, etc. Currently only "influencers" can be followed (Richard Branson has over a million) but it's safe to assume that someday all users will be able to directly post their own content and build their own followings.

What's next? I don't know. All I know is something will be next. Pay attention, look ahead, and start positioning yourself now.

Smart people get the most out of a tool. Really smart people do too, but they also plan for how to get the most out of what a tool may become.

Signs 6 - 9 and Complete Inc. Article

Monday, December 17, 2012

8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

Unless you’ve been living under a rock for the last few months, you’ve probably noticed a LOT of new changes coming out of LinkedIn. I do free monthly webinars on LinkedIn (you can sign up here to get notified of future ones), and I now have to spend the first 5 to 10 minutes just updating all of the attendees on all of the recent changes that LinkedIn has undergone since the previous webinar – just a few weeks ago!

Considering that LinkedIn profiles are the most viewed pages on LinkedIn, and your profile page really is every professional’s starting place to claim and create their own professional brand, the new user interface for LinkedIn profiles should be viewed as the most significant update to LinkedIn in 2012. While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond. While not everything has changed, here are the key areas in which you should focus your efforts to get your profile up to speed:

1.) Don’t Forget the Basics: Photo, Name & Professional Headline
The fact of the matter is that the People Search functionality of LinkedIn should be viewed as Google Search for Professionals. With that in mind, similar to the importance of the headline of a web page that appears in Google (in addition to Google Authorship, but I digress…), what others see prominently featured in LinkedIn search results are your photo (which should look professional), your name (which should be displayed in full without any gimmicky nicknames), and a truly unique and “branded” professional headline to increase the inbound marketing power of your LinkedIn profile. For most of you, that means you should probably be looking at taking a new photo as well as taking a look at your professional headline and ensuring it still represents your current objectives. It should also be noted that in the new user interface, the above three features do appear slightly more prominent as well (bigger size photo, name in bold, less noise to make your professional headline stand out more), so doing this is all the more important.

2.) Make Your Profile More Discoverable
Unless you try to edit your profile you won’t see it, but LinkedIn has created more granular ways for you to decide which specific profile content you want to make more visible. Assuming that you are on LinkedIn to be found, it makes sense that you would want your entire profile visible to the public search engines. However, even though my profile has always been set to be as publicly on display as possible, I noticed that the new LinkedIn settings meant that certain sections were NOT being exposed to search engines. Below is the screenshot of what my settings looked like when I first saw them. You’ll want to make sure that you check off every box like I ended up doing.
new linkedin profile search engine settings
Customize your new LinkedIn profile to maximize your chances of being found in search engines.

3.) Get Active!
In the world of online marketing, what appears “above the fold” on your website is critical in that this is the content a viewer will see without having to scroll down. What features prominently in the new profile is your “Activity,” or status updates as well as other actions that you perform on LinkedIn, which wipes out all but the title of your professional summary. This makes your most recent LinkedIn status update all the more crucial as it will be featured rather prominently above the fold and visible to all who view your profile. LinkedIn’s decision to prevent you from automating publishing every tweet as a status update was a welcome move to make your network updates more professional, but you still need to ask yourself before posting any status update if they are truly 1) professional and 2) aligned with your branding. You also want to make sure you post at a certain frequency, say a minimum of once a week, so that your latest update doesn’t seem stale and out of date. You can easily use LinkedIn Today to curate relevant content to share with your network, so now’s the time to make that feature part of your LinkedIn routine.

4.) Create Your Professional Gallery
When LinkedIn announced that they were discontinuing their LinkedIn Events application, it wasn’t clear at the time what LinkedIn was really doing. Sometime ago LinkedIn had already stopped supporting the Google Presentations application, which was the preferred method I recommended to embed a video into your LinkedIn profile. Now we realize what has happened: LinkedIn has stopped supporting the applications platform in its entirety. Instead, LinkedIn has taken the wise move of simply allowing you to add any visual type of content (i.e. video, photo, presentation, document, etc.) into your LinkedIn profile by simply inserting a link. This is truly an eloquent way of supercharging your professional branding by adding some powerful visual context to it. Below is a sample of what I have done, mixing together SlideShare presentations, YouTube videos (not only my own but others that I have appeared in), and even an Instagram photo!

The new Professional Gallery is a no-brainer that every professional should use to showcase their achievements.

Two things to note about this new Professional Gallery: 1) You can edit the titles (which appear in the above thumbnails) as well as the description (which will appear when someone views your specific content) and 2) You can add your professional gallery both at the end of your Professional Summary (which I would recommend) as well as below any of your work experience or education positions (which you may want to additionally do if you have a lot of visual content that you want to sprinkle amongst various parts of your profile OR for those types of content which may not be as relevant to your current professional branding or objectives).

Tips 5-8 and Complete Article

Friday, December 14, 2012

7 Status Updates To Post On LinkedIn When In A Job Search


If you’re like many of my clients, you know you need to be more active on LinkedIn. But, you feel like you don’t know where to start. Right?

Once you get a professional headshot up and your summary written, there’s a lot to tackle. Should you be more active in LinkedIn Answers? Participate in discussions in Groups? Start listing the books you’ve read? Where to begin?

To avoid feeling overwhelmed, you might want to start with the familiar. You are probably already on Facebook (as there are now almost one billion users, it’s kind of hard to avoid). If you feel pretty comfortable posting status updates to your friends, why not start using LinkedIn with that same approach?

It’s not terribly different. You’re sharing the things that interest you, or that will be helpful to the people you know. It’s just in the professional realm instead of the personal. (Although if you are in an industry that relies on a personal connection, I think it’s OK to blur the lines slightly.)

Just like Facebook, you are sharing things that represent your interests and personality. The difference is that you’re keeping it professional and building your personal brand. If you’re not familiar with personal branding, you can learn a bit about this by reading my post, “Why You Should Care About Personal Branding.”

Basically, it’s the essence of who you are at work. Your posts on LinkedIn can be a huge tool in promoting your brand. It can help your network get to know what you are all about professionally. With the right types of posts, they’ll soon appreciate your expertise!

So, back to the question, where do you start? And, if you are going to start with status updates, what posts should a job seeker be making? Well, I can tell you what you don’t want to post!

Please do not post, “I’m in a job hunt, anyone have leads for me? Who’s hiring?” This screams desperation. Plus, it’s not specific enough to have your network help you.

So, to let the world know you are looking, without saying it directly, you’ve got some options. Post about:
  1. Networking events, meetings, or seminars you are attending. (“Having a great time at my weekly job club!”)
  2. People you are meeting in your search. (“Got some great tips from my job search coach today!”) Give them kudos and recommendations, when appropriate.
  3. Links to helpful articles, websites, blog posts, or videos written by well-respected subject matter experts that your network will benefit from. (“These are some insightful points about the rebound of the _______ market.”)

Thursday, December 13, 2012

20 great ways to find a job using LinkedIn

by Karalyn

Thinking of using LinkedIn to find a job? It is an absolute gold mine of information on jobs, and, as far as I am concerned, a real game changer in the business of online recruitment. Companies like Rio Tinto have signed deals with LinkedIn to directly target their passive pool of candidates. LinkedIn will promote Rio Tinto jobs through their network. I recently received something similar in my inbox from Hudson, a global recruiter, suggesting I might like a consulting job. While I wasn’t interested, I was interested enough in having a look at what they were offering.

LinkedIn is a game changer for job seekers as well. Using Linkedin can put the power back into the hands of candidates and out of the hands of recruitment consultants. There are plenty of ways you can be proactive, rather than reactive in your job search. Here are my 20 top LinkedIn job hunting tips, in no particular order.

1.  Get a decent profile. There is no point being half-hearted. This point is my big bandwagon point for professionals and job seekers.

2.  Connect with people. Look up people from your past and find out where they work now. Use the connect email to invite people for coffee and find out what they are up to. Show some interest in them, and what you are looking for, job wise, will inevitably come up
3.  Join groups of interest and participate in discussions. I know of one person who did little more than this. He was approached by a recruiter about a job, based on the thoroughness of a question he answered.

4.  Find a role model networker who is working in your desired area. Look to see which groups they belong to and join those.

5.   Start a group around your area of interest and expertise. Invite people who can add value to join. Welcome them to the group and ask them a question directly. You can build up your knowledge of their organisation, any problems they may be facing, and approach them with a solution in mind (you).

6.  Look to see who has viewed your profile, and add them to your network. If they are recruiters, see if they have jobs  coming up in your area. As a carrot to see you, mention that you may have useful contacts for them.

7.  Look to see where people with your background are working and what their responsibilities are. That way if you want to approach a company directly about jobs, you are making an informed and targeted approach.

Tips 8-10 and complete article

Wednesday, December 12, 2012

Top 10 Words Not to Include in Your LinkedIn Profile


There is plenty of information you should include in your LinkedIn Profile - your education, your work history, your skills, your volunteer experience,  your association memberships, recommendations, links to your professional websites and Twitter, and a compelling and engaging summary that will attract potential employers.
There are also some things it's fine to leave out, including some of the terms that almost everyone uses in their LinkedIn Profile.  Your goal, when creating your Profile, is to stand out from the crowd and make a great impression on everyone who reads your Profile.
What shouldn't you include?  Here is LinkedIn's 2012 list of the top 10 buzzwords that are overused by professionals in the United States:
  • Creative
  • Organizational
  • Effective
  • Motivated
  • Extensive experience

Tuesday, December 11, 2012

Job Seekers - Market Your Personal Brand: Top 10 LinkedIn Add-Ons


Would you like to enhance the quality of your LinkedIn profile in a way that encourages recruiters and hiring managers to read yours more thoroughly? If so, consider supplementing your profile with one or more strategic LinkedIn add-ons.

Top 10 LinkedIn Add-Ons For Your Brand

Many job seekers are unaware that they can attach documents and media to a LinkedIn profile. Yet doing so turns your profile into a makeshift online portfolio and gives you greater flexibility in promoting your career brand to recruiters, hiring managers, and influential contacts.
What do I mean by profile add-ons? Through the one-click installation of a few applications, or software snippits, to your profile, you can “attach” documents, spreadsheets, videos, audios, and slideshows to your LinkedIn URL. To tempt you with some rich possibilities, here are my current Top 10 favorite LinkedIn add-ons:

1. A Personal Marketing Brief

A marketing brief is a one-page document that succinctly and strategically showcases your career brand, job search goals, work history, and achievement track record. Recruiters love them and often use this document’s content to create their own briefs on your background when they choose to share your candidacy with their client companies.

2. Your Executive Bio

Bios are more formal documents than marketing briefs, and are also more narrative in style. For executives, this is a must-have tool that serves many different networking purposes. Attach one to your profile to help recruiters and hiring managers get to know your background before they see your resume.

3. Your Resume

If you’re presently employed, this option isn’t a great idea. But if you’re a free agent, then consider attaching your resume to your profile. You won’t be able to tailor it toward specific opportunities, of course, but if you attach more than one version, you can help recruiters in different industries understand why you’re a candidate they cannot ignore.

4. A Leadership Brief

Appropriate for experienced leaders, this brief outlines detail-rich examples of your leadership experience. This is a one or two-page document that contains less branding and fewer work experience details. Instead, this brief dives deep into your leadership CAR (Challenge-Action-Results) stories.

5. A Case Study (Or 2 Or 3)

Similar to a leadership brief, this document provides in-depth detail on your best CAR stories. Unlike the leadership brief, a single case study may take up a whole page. Or, you may have two to three shorter case studies on a single page. Case studies can cover a wide array of achievements, but must be positive with impactful results

Add-Ons 6 - 10 and complete article

Monday, December 10, 2012

How To Job Search On LinkedIn Confidentially


We speak with job seekers every now and then who are concerned that jumping on LinkedIn or suddenly improving their profile will alert their potential employer or colleagues that they’re in a job search. Which brings up the question – is it possible to job search on LinkedIn without being “found out”?

How To Job Search On LinkedIn Confidentially

After speaking with a potential client this week who wanted us to write his LinkedIn profile for him but was nervous that his connections would figure out what he was up to, I decided to do a little research of my own. Here are some tips I found for conducting a job search on LinkedIn on the “down low.”
You have the ability to turn off your network updates. There are some great tips from Meg Guiseppi on
Adjust who can see your activity and connections. Find out more at
Change your profile settings so you can browse profiles of target companies and make the right connections you need without anyone knowing.
Here’s how:
  • Go to your profile settings and click privacy settings.
  • Under privacy settings click profile views.
  • Under the last setting click that you want to be completely invisible to users that you’ve viewed.
A few additional tips to remember when job search confidentially on LinkedIn:
  • Do not post status updates that say you’re in a job search or include that information anywhere else on your profile. (duh, right?)
  • Leave the box on your profile indicating you’re open to new job opportunities unchecked.
  • Be mindful of what you post and reply to in job search-related groups and how you answer questions in discussion groups.
And now for a few things to make sure you DO when job searching on LinkedIn: To find out what to do read the rest of the Careerealism article

Friday, December 7, 2012

Another Way to Search LinkedIn Without Boolean

As JobSync works on a new tool for searching applicant tracking systems, an ERE reader from Glattbrugg, Switzerland, emailed me today to tell me about a new tool for searching LinkedIn.
It’s called “RecruitIn,” with the last two letters a play on the “In” from LinkedIn.

With RecruitIn, you put in some search parameters, click on the “open in Google” button, and, voila, you have yourself a search of possible job candidates, comprised of people who’ve created profiles on LinkedIn.

You can get more than 100 results, and see “out of network” connections for LinkedIn public profiles.
RecruitIn was created by a London company called Clever Biscuit (“a young company driven by passion and bucket loads of caffeine,” Clever Biscuit says). RecruitIn’s history is explained briefly here.
ERE's Todd Raphael works on ERE's conferences, the news and features on the site, the print publication Journal of Corporate Recruiting Leadership, the ERE daily email newsletter, the ERE awards, and more.      

Wednesday, December 5, 2012

What’s the most effective way to X-Ray search LinkedIn?

I’ve recently come across some blog posts and some Boolean Strings discussions on LinkedIn that inspired me to go back and tinker with searching LinkedIn via Google and Bing.
For example, I continue to see people talk about:
  1. Whether or not you should use “pub” and/or “in” (e.g. |
  2. Whether or not you should use -dir
  3. Using country codes in site: searches
  4. Using different phrases to target public LinkedIn profiles – e.g., “people you know”
My first reaction when people are curious about the most effective ways of retrieving public LinkedIn profiles is to encourage them to experiment on their own first instead of looking for answers to copy and paste. Quite literally 99% of everything I know about sourcing (and recruiting!) I learned through being curious and experimenting.
People learn by doing, and more specifically by failing/struggling, and not by copying and pasting somebody else’s work.
It’s also important to realize that you cannot and should not implicitly trust sourcing advice (or custom search engines) you find online or in training sessions/materials – there is never only one way of doing anything, and the CSE’s you use and the syntax you copy and paste may in fact artificially limit search results and prevent you from finding the best people.
So my advice is to take other people’s work (including mine!) and experiment.

LinkedIn X-Ray Search Syntax Experiment

I saw someone use “people you know” in their LinkedIn X-Ray search, presumably to target and isolate LinkedIn profiles and eliminate false positive non-profile results.
Can you guess what I did?
Yes, I tried it.
If you didn’t already know why someone would use such a phrase, it’s because it’s a fairly unique phrase found on public LinkedIn profiles, and it appears to be indexed by search engines like Google, so you can search for the phrase to find LinkedIn profiles without having to use things like (inurl:pub | inurl:in) to return profiles, or -dir, -jobs, etc., to prevent non-profile results from being returned.
You can see it at work when viewing your search results:

This is where it pulls the phrase from on the LinkedIn profile:

It does a decent job of isolating profile results, to the point where inurl:pub, inurl:in, -dir, -jobs (or any similar techniques) simply aren’t necessary.
But of course the next thing I did was wonder what other phrases would work.
All you need to do is look around a public LinkedIn profile and look at other words and phrases that seem unique to profile results and would not commonly be mentioned elsewhere on someone’s LinkedIn profile and experiment by including them in your searches and inspecting the results.

A quick scan yields a number of possibilities – here are a few:
  • “search for people”
  • “name search”
  • “join linkedin”
  • “full profile”
  • “also viewed”
  • “viewers”
  • “overview”
  • “million”
  • “contact”
  • “expertise”
  • “see who”
  • “introduced”
Now, I haven’t tested all of those and the others I didn’t even bother listing, but I did test a few.
Here they are below. Bear in mind the search itself is highly limiting, by design, as I wanted to have a reasonable number of results to make quick comparisons of any variances between result sets: “current * * engineer” java hadoop “people you know” “location * Toronto, Canada Area” “current * * engineer” java hadoop “viewers” “location * Toronto, Canada Area” “current * * engineer” java hadoop “overview” “location * Toronto, Canada Area” “current * * engineer” java hadoop “million” “location * Toronto, Canada Area” “current * * engineer” java hadoop “contact” “location * Toronto, Canada Area” “current * * engineer” java hadoop “expertise” “location * Toronto, Canada Area”
Don’t be fooled by the variance in Google’s estimate of results (763 to 1,220), which are different for each search.
Scroll to the bottom of the results for each search and you will see all of them only have 2 pages of results, and the actual number of results being returned ranging from 13 to 15 (13 being the most common). I will leave it up to you to compare the differences, if any, between the search results.
If you don’t have time to click and execute each search, I’ve performed a quick run through you can view here (best viewed full screen in 1080p):

View The Video and Read The Complete Boolean Black Belt-Sourcing/Recruiting Article

Tuesday, December 4, 2012

16 Quick Tips To Become A Better Networker

Young Entrepreneur Council, Contributor

Six degrees of separation are allegedly all that stand between you and anyone on the planet.  Or, according to my father, “There are not six degrees of separation, there are two; you just have to think hard enough.”
Like him, I’m a connector, and would agree that regardless of how many people it takes to connect us, no one is too far removed.  More so, it can be a great joy to facilitate those connections for people in your network.
But I’ve also learned that just because things come naturally to me, it’s not always the same for others. I learned this most pointedly with networking.  Here are 16 quick, immediate tips to help you become a better networker:
  1. Networking starts with your current contacts. Networking doesn’t necessarily mean actively pursuing making new relationships. Cultivate those you have already and invest in those relationships first.
  2. Even if you “don’t need to network,” you do. You never know when you’ll need someone to help connect you (not always professionally). It’s improper to ask someone for help when you’ve not spoken to him/her in ages, but now are doing so simply to ask for something.  Therefore, refer back to tip #1.
  3. Think of networking as a puzzle you’re piecing together. What need does someone else have and how can you use your resources to fill that gap?
  4. Don’t throw your cards around. We all know the person who shoves his/her business card down your throat immediately.  It’s a turnoff, and not a very polite way to engage a new contact.  Offer your business card after having a conversation — and asking for the other person’s first.
  5. Remember their Rolodex. The power of networking is the people your contacts know, not always your contact directly.  Keep that in mind as you help guide people towards how to help connect you.
  6. Set expectations. Let people know how and when you’ll contact them (and then do it).

Friday, November 30, 2012

‘Tis the Season to Find a Job on LinkedIn

Lindsey Pollak

One of the old fashioned myths about job hunting is that you’ll never get hired in December. “People slow down for the holidays,” the thinking went. “Everything is on hold until the new year.”
Thankfully I ignored that advice back in 1999, when I interviewed for and was offered my dream job at a career-focused Internet start-up just a few short weeks before Christmas.

The same can happen for you. Here are five tips for job hunting during the holiday season, with help from LinkedIn:

Get back in touch. The holidays are the perfect time to reach out and get back in touch with people you haven’t spoken to in a while, such as former colleagues, former classmates, long-lost friends and members of professional associations you used to belong to. The key with this type of outreach is to make every communication personal.
Rather than sending a blast “Happy Holidays” message or a generic e-card, write a customized note to each person (using a LinkedIn connection request if you still have the person’s email address or InMail if you are a Job Seeker Premium account holder) to show that your desire to connect is genuine. And, save the news of your job hunt for a phone or in-person conversation. Your message should look something like this:
Hi Steve,
Happy Holidays! I know it’s been a long time and I hope you’ve been doing well. I saw on your LinkedIn profile that you’ve moved on to a higher level position – congratulations! I’d love to reconnect in the New Year since we are still working in the same field. Can I give you a call or take you out for a coffee? Thanks so much and enjoy the season.
All the best,

Mix business with pleasure. In addition to reconnecting with older contacts, you’ll likely spend time over the holidays with people you see on a regular basis — friends, family and current business connections. To add a touch of professional networking to the holiday fun, check out people’s profiles on LinkedIn before heading out to a holiday party or family gathering. See what people are working on, which contacts you might have in common and where you might be able to offer them career support.

At holiday events, it’s okay to talk about your job search and be specific about what kind of position you’re looking for. Most people, especially friends and family members, are happy to help or keep an eye out for opportunities. If you do have some great career conversations over eggnog and cookies, remember to send each person a connection request (if you’re not connected already) or a LinkedIn message early in the New Year to follow up on any leads and continue the conversation.

Stand out from the crowd. Remember that myth that no one gets hired in December? Use it to your advantage! If many job seekers still pull back during December, you have a better chance of standing out to employers if you do submit an application. Any recruiter with active job openings is highly likely to check his or her inbox over the holidays, so make sure your application is there.
Go ahead and follow up your application with an additional InMail message to the recruiter as well (you can often find the job poster’s name and a link to his or her LinkedIn profile right on the job posting page). You might say something like, “I wanted to follow up my application to position #12345 with a brief note to express my interest,” and then mention something specific you’ve read about the employer, such as a positive news story, an exciting industry development, a cause they support — all of which you might learn about on the company’s website or on its LinkedIn Company Page. The process may not move forward until the New Year, but you’ll show the employer that you’re ready to hit the ground running.

More Tips and Complete Linkedin Blog Post

Thursday, November 29, 2012

How soloists can fire up LinkedIn for their businesses

In conversation with a fellow consultant last week, my work as a reviewer of young adult books for The Australian newspaper came up.

“I didn’t know that! Why isn’t that on your LinkedIn profile?” he demanded.

“Because it’s got nothing to do with my current work /life/profile/brand”, I answered, or words to that effect. Although more likely it sounded like, “Huh?”

“Nonsense”, he replied. “I would be interested, even impressed, to know that your critical remarks had been paid for and published by a national newspaper.”

Seen in that light, it certainly sounded impressive, even to me.

I am always encouraging others not to hide their light under a bushel but now it appears I have been doing it myself. I look anew at my LinkedIn profile and realise it is a bit bare because I have made a judgement about what fits and what doesn’t.

And yet all the disparate and apparently disconnected things I have done over my chequered past are part of what makes me an excellent resource for people. So why not let them know?

So here is a short checklist of things I am going to do to revamp my profile this week. Use it to see if too can develop your online persona so it is more than a silhouette.

1. Check the length

Your summary needs to be just that – a summary not an essay. Read over a few others and notice at which point your eyes glaze over. Readers will only scan over what you do. They are possibly more interested to know what you can do for them.

Choose your words carefully and create a statement that positions you in the centre of the area you wish to influence.

Be precise, cogent and concrete. And remember that the words you write under your name will appear in every post and connection you make – so craft them for impact.

2. Check your CV

What have you achieved or done that you are not talking about? As you can see from the example at the beginning of this article, there are aspects to your past work that may not immediately spring to mind as relevant, but you can extract some of the key skills from them.

My current work involves writing non-fiction and the publications I have worked on previously have elements of that within them, so I can now see how to emphasise that facet in my profile.

More Tips and Complete Article

Wednesday, November 28, 2012

13 Mistakes Your Business Might Be Making on LinkedIn

LinkedIn isn't just a good resource for professionals.

When used the right way, it can be a powerful tool for businesses too—and not just for recruiting, the way most managers think of using the site.
Businesses that navigate LinkedIn properly engage customers, generate sales leads, and swap internal information among employees.
We got in touch with Krista Canfield, LinkedIn's senior manager of corporate communications. True, it's her job to get people to use LinkedIn, but we think she has a perspective worth sharing, since she trains companies on nontraditional uses of LinkedIn. She knows the platform like the back of her hand, having joined LinkedIn when it only had 18 million members and 200 people on staff (now it has 187 million members and 3,177 employees). Her team has also trained more than 13,000 journalists to better navigate LinkedIn.
Canfield told us the most common mistakes she sees businesses make on LinkedIn, and how all companies can use the professional social network better.

1. Your company isn't even listed on LinkedIn

"More than 2.6 million companies already have a LinkedIn Company Page," Canfield says.
So why is it a big deal to add yours?
LinkedIn shows companies statistics about their followers for free. Companies with pages can also share news and information with their followers to keep people engaged and attract new clients or employees.
Canfield recommends checking out LinkedIn's own company page (which has a hidden joke for hackers), as well as CNBC, Dell, and Philips for some good examples.

2. Your company doesn't follow competitors on LinkedIn

LinkedIn company pages can be a good way to keep tabs on the competition.
"When you follow a competitor’s LinkedIn Company Page, you can find out what talent is joining, and leaving, those companies," Canfield says. "You’ll also get updates from the companies (when they share recent news articles or discussions with their followers) and you’ll be the first to know when they post jobs on
LinkedIn. This information can help clue you in to the direction those companies might be heading in."
Canfield also recommends following company pages for partners, potential customers and acquisition targets on LinkedIn.

3. Your employees haven't spent much time on their LinkedIn profiles

Employees are an extension of your brand on LinkedIn, so it's important to make sure their profile pages are a good representation of your company.
"LinkedIn Profiles (which appear in Google search results not just for names, but also in Web searches for skills and areas of expertise) may be the first encounter a potential customer or business partner has with your company," says Canfield. "A bare-bones profile on LinkedIn suggests that your employee and your company may not have stellar online networking skills, so encourage your people to fill out their profiles so they are 100 percent complete."
Canfield suggests even little touches, like making sure employees have uploaded profile pictures. A LinkedIn profile is 7 times more likely to be viewed if it has a photo.

4. Your company isn't sharing the right kind of information at the right time on LinkedIn

"Whether you’re sharing media hits about your company via your LinkedIn Company Page or sharing articles with your LinkedIn network, there are a few useful tips you should keep in mind," says Canfield.
"Post in the morning for best reach, add links when possible, share videos to drive amazing viral engagement, and tell people what action you want them to take on your update (so specifically call out that you’d want viewers to like, share and/or comment on your discussion)."
Managers of your LinkedIn Company Page can also target messages and updates to specific people. They don't have to send it to every follower of that page.

5. Your employees aren't connecting with each other or swapping information on LinkedIn

"By connecting your employee base, you’ll be opening up a whole new world of second-degree
connections outside your company," says Canfield.
"Joe the receptionist could have a best friend that works over at Nike, which just happens to be the dream client that Sarah in sales is trying to land. Trusted introductions from colleagues are a great way for any business to locate the experts they need quickly and cost effectively."
Employers can follow what their employees are sharing on LinkedIn too.
Canfield says all updates can be sorted on LinkedIn's homepage (see photo).
"When you first log into LinkedIn, just below where you can share articles or an update with your network, you should see, 'All Updates,' in bold font," she explains. "If you hover over, “All Updates,” you’ll notice you can sort your updates so you just see what your coworkers are sharing on LinkedIn. This is an easy way to virtually hang out at your company water cooler."

6. You tell employees office gossip is off limits.

That doesn't mean employees should be able to leak company secrets on LinkedIn. But they should feel like they can share interesting news about their industries.
"Industry information is power," says Canfield. "Encourage employees to check out their industry-specific LinkedIn Today news feed to help you prioritize and sort through the news that’s making the rounds. Make sure that they connect to clients so that they catch important profile updates in regards to promotions or job changes at those companies too."

Tuesday, November 27, 2012

35 Tips To Master LinkedIn

by Pamela Vaughan

With more than 175 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, Google+, and Pinterest have been monopolizing the buzz in the social media marketing world lately, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.

But the truth is, LinkedIn can be extremely useful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. To help you master LinkedIn, below is our ultimate list of 35 awesome tricks you may have been overlooking.

We've divided these tips into three main categories -- optimizing your LinkedIn presence, using LinkedIn for professional networking, and using LinkedIn for business and marketing.

Optimizing Your LinkedIn Presence

1) Claim your vanity URL.
Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: Do so by going here and clicking "customize your public profile URL" down on the right-hand side.

2) Create a profile badge for your personal website.
If you have your own personal website or blog, you can promote your personal LinkedIn presence and help grow your professional network by adding a Profile Badge that links to your public LinkedIn profile. LinkedIn has a few different badge designs to select from, and you can configure your own here.

3) Make your blog/website links sexier.
Instead of using the default "My Website"-type anchor text links in your LinkedIn profile, you can change the anchor text to make those links more appealing to people who view your profile. So if you want to increase clicks on the website links you can display on your profile, change the link's anchor text to something more attention-grabbing than the standard options LinkedIn provides. For example, if you want to include a link to your blog, rather than choosing LinkedIn's standard "Blog" anchor text, customize it to include keywords that indicate what your blog is about, like "Internet Marketing Blog." Each profile can display up to 3 website links like this, and they can be customized by editing your profile, clicking edit on your website links, and selecting "Other" in the drop-down menu to customize the anchor text.

4) Search engine optimize your profile.
You can also optimize your profile to get found by people searching LinkedIn for key terms with which you want to be associated. Add these keywords to various sections of your profile such as your headline or summary.

5) Install applications.
Did you know that LinkedIn provides a variety of different applications you can use to improve your LinkedIn profile? Browse the Application Directory, and consider adding the SlideShare application or linking your blog to showcase your presentations and blog articles on your profile. The Events application is also a great way to see what events your connections are attending and find other popular industry events to attend.

6) Rearrange your profile.
LinkedIn enables users to reorder the sections of their profile in any way they prefer. When in edit mode on your profile, simply hover your mouse over the title of each section. Your mouse will turn into a four-arrowed icon, at which point you can click then drag and drop to another position on your profile.

7) Take advantage of "Saved Searches."
LinkedIn allows users to create up to 3 saved searches. After conducting a search, clicking the “Save This Search” option allows you to save a search and easily run it again later. You can also choose to receive weekly or monthly reminders via email once new members in the network match your saved search criteria. Just click on the “Saved Searches” tab on the Advanced Search options page and select one of your saved searches to run again.

8) Extend the life of your questions.
Perhaps you're using the LinkedIn Answers feature to grow your knowledge of industry-related topics. If so, you may have noticed that, after a period of time, the opportunity closes for users to answer questions that are posed in the Answers feature of LinkedIn. To extend the life of the questions you ask and enable more time for users to provide answers, click on the "My Q&A" tab within Answers, click on the question you'd like to revive, and click "re-open this question to answers," which will open it up again for 7 more days.

9) Quickly turn your LinkedIn profile into a resume.
Job seeking is one of the most common -- and beneficial -- uses of LinkedIn. Were you aware that LinkedIn enables you to turn your profile into a resume-friendly format in seconds with its Resume Builder tool? Just choose a resume template, edit it, and export it as a PDF that you can print, email, and share.

10) Find a job with LinkedIn's job board.
Now that you've generated that awesome new resume from LinkedIn's Resume Builder tool, you can use it -- and LinkedIn's Job board -- to help you land an awesome job. LinkedIn allows you to search for jobs by industry and location. It even suggests jobs you might be interested in based on the information in your LinkedIn profile.

With more than 175 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, Google+, and Pinterest have been monopolizing the buzz in the social media marketing world lately, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.
But the truth is, LinkedIn can be extremely useful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. To help you master LinkedIn, below is our ultimate list of 35 awesome tricks you may have been overlooking.
We've divided these tips into three main categories -- optimizing your LinkedIn presence, using LinkedIn for professional networking, and using LinkedIn for business and marketing.

Optimizing Your LinkedIn Presence

1) Claim your vanity URL.

Make your profile look more professional and easier to share by claiming your LinkedIn vanity URL. Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: Do so by going here and clicking "customize your public profile URL" down on the right-hand side.

Read more: