Does everyone want to be a rock star on LinkedIn? No, but there are variations of rock star that can enhance your personal brand to achieve whatever goals you wish to in a professional context.
How much of a rock star depends on you, your time, your expertise and how much you do on LinkedIn. But' let's start at the basics of what you need to do to enhance your personal brand and start your journey to become a LinkedIn rock star. Here are five tips to get you started:
3. Create a content marketing strategy and become a thought leader. Start sharing. Only 1% of people on LinkedIn post on a weekly basis. Yes, it's that low. So by sharing any content, you immediately become a thought leader setting an agenda. How brave and controversial you wish to be is entirely up to you and your personal brand values. Start slowly by sharing content from trusted news sources that you admire. Write an introduction to why you like that article and pick out a key phrase or fact that you think your followers would find interesting. Then get braver and start writing your own posts. Only 200 words, or 1,300 characters, are allowed on LinkedIn, so anyone can do it. Pick a topical subject or work subject that you're passionate about, start writing and then post and see what happens.
4. Create a connection strategy. Yes, have a plan. Who do you want to connect with? Why? First, personalize all your connection requests. Make sure that they are active and are a second connection, so that they know that you have shared connections they can reference. Make sure that they're in the same industry as you, or that you're both Forbes Business Council members, or founders or alumni from the same business school or same city, and personalize the introduction. If they have commented or liked your posts or viewed your profile, there's an introduction that you can use. Always personalize it. Never automate it.