11 LinkedIn experts weigh in on how to start your LinkedIn job search campaign

Working for a One-Stop career center, I’m often confronted by job seekers who haven’t used LinkedIn but know they must in order to shorten their job search. Some of them believe they should begin by writing a compelling profile which makes good sense. But is a profile alone enough?

Put yourself in my clients’ shoes; you’re starting with nothing. Of course you need to have a profile, and the best you might accomplish is copying and pasting your resume to your profile for the time being. First and foremost 

1) Sarah Johnston advises to create a strong headline:
The first thing a job seeker should do is to consider their headline to make sure that it delivers the most value. LinkedIn only gives you 120 characters for the headline. Make sure that you are maximizing those characters to the fullest with search terms.  No recruiter is searching for #ONO or people open to new opportunities UNLESS they need a temp or contract worker for an immediate fill role. Use words that a recruiter would actually search for to find someone like you.
So where do you go from there? Perhaps just as important is inviting people to the party. In other words, building a targeted network of the most important tier of connections and expanding from there.

And equally important would be communicating with your network. After all, if you don’t engage, your out of sight out of mind. I know it sounds like a cliché but any LinkedIn expert will agree that engagement is key to your campaign.

I wanted to know what great LinkedIn minds think about how one should start and maintain their LinkedIn campaign. Here’s what they wrote:

A strong profile is necessary to start:

 

2) Andy Foote says be deliberate when writing your profile. Do your research by looking at what others write.
Before you do anything with your own LinkedIn page, look around. Peruse a few career blogs, search on “LinkedIn” within them. Then spend half a day browsing LinkedIn, search on relevant hashtags like #linkedin and #linkedintips and #andydoeslinkedin (that last one is mine).

Look at as many profiles as you can and take notes, what do you think makes a “strong profile” and why? What elements do you need? What impresses you? What should you avoid doing? After you’ve thoroughly researched and made notes, roll your sleeves up and get to work on creating your new and refreshed LinkedIn presence.

Once you’ve finished, pick 5 people you trust and ask them for their honest opinion of your new profile page, take before and after screenshots if you really want to show them the transformation that has taken place. If they suggest changes, implement those if it makes sense to you to do so. Thank them for their feedback.

Understand that the LinkedIn profile is a living and breathing document, it needs to change as you change, so get into the habit of updating and tweaking it regularly. It is also a powerful networking device. Thousands of people will look at it over the course of your life!

Take it further with targeted network and engagement

5) Kevin Turner writes that creating a targeted audience and engaging with them is also important. 
As much has been written about LinkedIn profile best practices, I’m not going to spend our time on that.
To really accelerate your momentum on LinkedIn focus on Targeting your Audience & Engaging with Knowledge to build your Brand and Demand.
Targeting Your Audience on LinkedIn:
  • Research, Find, and [Follow] at least 25 to 100 Target Companies
  • Research, Find, and [Follow] all Leadership of your Target Companies
  • Set up Job Search Alerts for those Companies and Select [Notify recruiters]
  • Visit each company [Page] and [Follow] their #HashTags, so they appear in your Feed
  • Set up Google Alerts for each Target Company and their Leadership
Engaging Your Audience:
  • Know each company’s and leader’s pain points and how you may be able to solve them
  • Watch your Feed for Post Opportunities from your Targets that you can intelligently contribute too by [Like], [Comment], & [Reshare]
  • If a conversation sparks, be ready to nurture the process, and if this becomes a repeatable pattern send a personalized invite to [Connect]
  • At the right time, reach out to your new Connection with a request for their advice in the form of an informational interview
Follow these steps, and your LinkedIn experience can be transformed into a powerful campaign focused on creating your dream opportunity.nce can be transformed into a powerful campaign focused on creating your dream opportunity.

 See what all 11 experts have to say and the complete Things Career Related article

**  My bonus tips:  
1) When you send a connection request tell them why you want to connect with them.  
2) Don't ask " Can you look at my resume and tell me if you have a job that might be a fit"  If someone isn't going to put in the effort to see if the company has a job posted that might be a fit how much effort will they put into doing the job...  One caveat.. If it is a small company they might not post their jobs.

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