Monday, May 14, 2012

LinkedIn Professional Headline: Yours probably sucks

by Jason Alba 

So many times I see LinkedIn Professional Headlines that … well, suck.
Yours probably sucks (unless you got my LinkedIn book or my LinkedIn DVD, as I talk about this quite a bit in those).
Here’s a quick test:
(a) Does your LinkedIn Professional Headline have your TITLE?
(b) Does your LinkedIn Professional Headline have the name of your company?
If it has either of these you have a great chance of having a sucky professional headline.
Why do I say this?
  1. The title doesn’t tell me a whole lot.  If it’s a big title in a small company I’m not impressed.  If it’s a regular title in a company or industry I’m not familiar with, I might not really know WHAT YOU DO.
  2. Beyond that, though, your title doesn’t tell me WIIFM (What’s In It For Me?). I don’t care that you are a CEO, or analyst, or any of that other stuff.  If I SHOULD care, I can find that in the rest of your LinkedIn Profile, right?

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