Wednesday, April 16, 2014

We Can All Be LinkedIn Influencers. Here's How


Want to get published next to Richard Branson and Guy Kawasaki?

When LinkedIn launched the publishing network known as LinkedIn Influencer in 2012, members gained instant access to top voices in business such as Richard Branson, Martha Stewart, and Arianna Huffington. Now you have the opportunity to join these powerful voices as LinkedIn opens the doors to its publishing platform to the public.

"The more you converse, the more you know about how your community works and why they need you. LinkedIn publisher opens up the door to community conversations," says Barbara Rozgonyi, founder of CoryWest Media and Chicago's Social Media Club. These conversations can expand your network in a big way, because all likes, comments, and shares will distribute your content beyond your immediate network. You may also find your content distributed as part of "Best of LinkedIn" and even beyond LinkedIn to its partner sites.

Who Writes?

The privilege of publishing extends to 25,000 members on the network, but LinkedIn is steadily expanding the capability to all members in multiple languages over the next few months. Apply here for access; you'll know you have posting privileges when you get an email from LinkedIn.

A caveat: If you're not a writer and your company's creative archives are bare, don't write a word until you ask yourself why you want to stand out on LinkedIn. What's the purpose? As in any marketing or social-media effort, it's best to have a reason, a strategy, and a plan before you begin.

Rozgonyi's "5 Ways to Sidestep the Social Media Sinkhole" garnered more than 3,400 views and was shared 430 times on LinkedIn. Here's her advice on the why and how of a buzzworthy post.

Why publish?



How do you make your post great?



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