To know me is to know that I love — love — LinkedIn. At 150 million members and growing, LinkedIn is a powerful professional networking tool, and it’s not just for those who are job seeking. Frankly, if you’re in the professional world and not using LinkedIn, I’m not sure what you’re thinking. Our team at V3 uses it for new business development, competitive research and analysis, participating in groups and discussions and engaging with and learning from peers — and, of course, it’s the go-to site for savvy job seekers everywhere.
One of the cool things about LinkedIn is there’s always something new to learn. Sure, the first step is to sign up and create your profile. But once you’ve got the basics covered, there are a number of ways you can customize your experience in order to not only achieve your professional goals, but also to get more personally out of LinkedIn. I do a lot of corporate LinkedIn training and these are some of my favorite tricks and tips. Let’s get started.
1. How to remove a connection
2. Hide your status updates
4. Get a custom URL
5. Make yourself anonymous
You’ve heard it all before. If you want to find a job you need to network your way there. The odds of getting a job from applying online though a job board is incredibly small yet many people do just that because they decide networking is not for them.
I recently worked with a client who was let go from her previous job. She had been searching for jobs for a while before coming to me. When I asked her about what she was doing in terms of networking I realized she avoided reaching out to all the key people that would best be able to help her out. She was so worried about what people might say about her because she had been let go. After working with my client on overcoming her fears she decided to reach out to those key people. Within two weeks she found the perfect job working for a great company, all because of one of these contacts. So often we know what we need to do, but somehow we can’t get ourselves to do it.
Networking is the best way to get a job, but how you go about it is critical to get the best results. Below are 7 steps you can take to network your way to your next job using LinkedIn. (Note that this requires that you have completed your LinkedIn profile and that you have expanded your network).
by Viveka von Rosen
I was talking to a prospective (and somewhat curmudgeonly) client the other day. He was huffing about this “Damn social media stuff” and how real business was still done the old fashioned way. Through referrals and face to face. I’m sure he expected me to huff into denial and/or hang up on him. But after a moment when I knew I had his attention, I said, “I agree!” More silence. I continued, “Referrals and face-to-face meetings will always be the best way to land business. And LinkedIn can help you meet more people and get more referrals.” After another moment of silence, he answered, “I’m listening.” So while I love social media and LinkedIn, I agree with Mr. Curmudgeon. Nothing really beats a face-to-face meeting for building camaraderie and developing business relationships. One of the best ways I know to get those meetings (and referrals) is to combine LinkedIn and networking – with a few strategies I have developed (and will share with you.)
Here are 6 LinkedIn Strategies you can implement right away to prepare for the next business or networking event you will attend (Like the Social Media Marketing World in San Diego!)
- Discover who in your network lives where you are going
- Join the Association’s LinkedIn Group
- Get strategic introductions
- Keep track of your contacts and relationships prior to and after the event
- Track down other participants with Hereon.Biz
- Manage those pesky business cards
LinkedIn is a game changer for job seekers as well. It can put the power back into the hands of candidates and out of the hands of recruitment consultants. There are plenty of ways you can be proactive, rather than reactive in your job search. Here are my 15 top LinkedIn job hunting tips, in no particular order.
by Jeff Bullas
- Your name should only contain your name
- Your headline should be catchy and have keywords and phrases that you would want to turn up in Google search results
- Photo should be taken by a professional
- Social proof is important online, so make sure you have at least 500 connections. This leads to credibility and authority on the web.
- Add all relevant contact information