Tuesday, February 11, 2014

The 3 Most Important LinkedIn Profile SEO Places for Relevant Keywords

by Meg Guiseppi

How do executive recruiters and hiring decision makers at your target companies find good-fit candidates like you?

In a word . . . keywords.

They go to the LinkedIn search engine and type in various relevant keywords and phrases that match the qualifications they’re seeking.

All of the content in your LinkedIn profile should contain the most-searched relevant keywords specific to your targets, and supporting your executive brand and the value you offer them.

But the content in certain sections – typically those that sit higher on the web page containing your profile – rank higher with LinkedIn’s search algorithm.

Strategically placed, the right keywords elevate your search rankings in LinkedIn’s search engine, increasing your profile’s Search Engine Optimization (SEO) and the likelihood you’ll be found and considered by them.

I’m not including the Summary section in my “Top 3″, because it’s not as highly indexed as the others. Even so, with 2,000 characters available, that section also needs to be packed with your most brand-reinforcing relevant keywords . . . within readable, smooth-flowing content.

3 Key Spots to Add Select Keywords for an Optimally SEO-friendly LinkedIn Profile

1.  LinkedIn Name Field

2.  LinkedIn Professional Headline

Find out #3, more about all 3, and the complete Executive Career Brand article

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