By Pam Dyer
LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals.
The undisputed leader in business and career-oriented social networking, LinkedIn’s valuable demographic is sought after by marketers. It can help you grow professionally and improve your organization’s networking effectiveness. From contact management to tracking marketing campaigns, the LinkedIn tools below will help you leverage the platform to its full potential.
8 great LinkedIn tools for business
Owned by LinkedIn, SlideShare is an easy way to share your expertise. You can create webinars, embed YouTube videos, and upload your sales and marketing presentations, PDFs, portfolios, and conference presentations. Just connect to your LinkedIn and Facebook profiles to broadcast your thought leadership.
OFunnel is like Google Alerts for relationships. This cool app alerts you when someone in your LinkedIn network makes new connections. If you’ve ever used the “Saved Searches” feature, you’ll find that OFunnel is more robust. It’s also a great replacement for the LinkedIn RSS service, which was retired late last year. This app is particularly helpful for salespeople who are looking to manage relationships and gain entry to new accounts.
Yearning for a unified contact list? SyncME synchronizes your smartphone with your connections’ latest photos, email addresses, and phone numbers. Whenever one of them changes something on their profile, such as their job title, the app automatically syncs with LinkedIn and Facebook — no action required on your part. You can see their photos full-screen when they call you, and you can select how you appear on their phones when you call them via the use of a mobile business card.
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