LinkedIn has quickly become a driving force in helping executives and job seekers alike create an online presence that showcases your unique talents & skills (your personal brand)!
Most hiring managers (as many as 80%) will research candidates by searching the most common social platforms and if your on LinkedIn, you have only one chance to stand out! Just like Google, LinkedIn is also a search engine with every fortune 500 company (and more) represented. So if you have a profile on LinkedIn, here are 7 tips to ”Stand Out” and express your unique personal brand:
1. Remember that you are not a job title! You have 120 characters to describe your talents in the headline section of LinkedIn. Skip the generic title of ‘Sales’ or ‘Accounting’, rather take advantage of this space and get creative! Example: Early Adopter of Innovative Solutions for Business | Currently Seeking Opportunities | Lets Connect!
Hint: Feel free to change up your headline from time to time. Experiment until it feels right. The key is to create a headline that “Stands Out” and capture the attention of viewers. It is by far the most important and first place looked at on your profile. You have about 2 seconds to capture someone’s attention so make it your best!
2. You have 2,000 characters of ‘real estate’ for your summary section. This is where you can showcase your personal brand with examples of how you provide solutions, etc. Use keywords that are relevant to your industry. The summary section is often missed or underutilized, but this is a perfect place to create a commercial for the brand ‘YOU’.
Hint: Don’t squish all your words into one long paragraph. Space is good (think Google)! Make your summary easy to read and consider using symbols to draw even more attention. Copy & paste: ★ ► ◄ ■ ♦ ◆ ● ✔ ✘☑
3. Make it EASY to contact you! There is nothing worse than someone having interest in you after seeing what you have provided or displayed, only to find it difficult to contact you!
Hint: Put email address at top of summary section (phone # if comfortable).
4. Understand the 5 most important areas to describe your brand or expertise (keywords). These areas are: Your Headline | The Summary Section | Current Work Experience | Past Work Experience | Specialties
Hint: Search for people that are in the same or similar industry to get ideas on specific key words if you are stuck. The 5 areas above are key search engine optimization (SEO).
Tips 5-7 and the complete article