6 Ways to Use LinkedIn to Land a Job

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Creating and fostering professional connections, or networking, is widely considered the most effective way to land a job. Based on data that suggests more people find employment than there are positions publicly available, the U.S. Bureau of Labor Statistics states that 70% of jobs are found through networking.

What’s more, LinkedIn—the online social networking platform for professionals—is changing the networking and recruiting landscape in just about every industry. In a 2013 survey of nearly 1,900 employers, 97% said they actively use LinkedIn to recruit new hires. Now becoming a resource for everything career-related, employers believe a LinkedIn profile is essential for every individual. For college students especially new to the professional world, LinkedIn can be the gateway to making new connections, finding a career path, and, most importantly, to cinching job opportunities and interviews.

Mastering the art of networking is a long process that takes work and dedication. Spend the time cultivating relationships and you will eventually build a strong professional circle that may open doors to new opportunities down the road. To learn how to use LinkedIn as a networking tool and career builder, follow the advice of NerdScholar’s college career experts.

1. Build your LinkedIn before your job search begins.

Students who are active on the online networking platform during college will be better equipped for the job search when they graduate. Making connections and asking people for career advice will help in your job search later on, says Patricia Simpson, director of career services at the University of Illinois. “It helps to start the networking [and] connecting process before the student has a real ‘ask’ to make of an alum or other connection.” Simpson adds that “most people love to offer advice” and are more likely to help with your job search once they’ve gotten to know you.

By having a LinkedIn profile, Simpson says, students will “have many more resources to draw upon once they’re doing a job search than they would without LinkedIn connections.”

3. Connect with people on LinkedIn as soon as you meet them.

Because networking is important to a person’s continual professional growth, Bob Franco, senior assistant director of career services at Seton Hall University, says students should make it a routine to build connections on LinkedIn as often as possible. Connecting right after you’ve met someone will ensure they remember you. What’s more, he says, “people will appreciate the invitation.”


Franco recommends this approach for all connections a person can possibly make. “Students should be linking to professors, internship supervisors, individuals they meet at networking events and, maybe most importantly, to each other,” he says. “Linking to other students clearly has long-term benefits in that, at some point, these students will be managers and executives—getting connected to them early may be one of the most important things to do.” When your professional network is limited, Franco advises students to connect with professors and faculty members that may be able to expand your number of secondary contacts in relevant fields.

See all 6 ways and the complete article

10 Simple Ways to Make Your LinkedIn Profile Your Epic Resume

I probably joined LinkedIn sometime in 2003 or 2004 since my first recommendation dates back to 2005. So it is safe to say I have a decade of experience with LinkedIn.
Thus, from the simple length of time I have been updating, my profile is somewhat epic, sometimes I get made fun of for having a “too complete” profile.

But more recently, as the LinkedIn profile quickly becomes the golden copy of a resume more and more folks ask for tips and tricks to making profiles … epic.

Today, someone asked if I could help him make a “Sweet Resume” on LinkedIn – this was a first.
Below are some of my techniques, they go a bit deeper than the simple stuff like complete the profile, add others colleagues, or add education, etc.

  1. Get the top right – nothing is more boring than a profile without a picture, or a profile with a title that says “VP, Technology”. The reality is that the LinkedIn profile is much more than a resume, it is a personal statement of what your colleagues (and customers) can expect from you. Here are some examples “Delivers Projects Like No Body’s Business” – now there is a guy/gal I am looking to hire!
  2. Use the gallery – For every job you had and your summary, LinkedIn allows you to add videos, pictures, documents and links. This is the “rich media” that you can add to your profile to make it relevant, and go beyond a simple digital copy of your resume online. This is the “sweet” in “Sweet Resume”.
  3. Use company pages – you want to link each of your jobs to the employer’s official page. This allows the logo of the company you worked for to be added to your profile enabling readers to quickly see what companies you were associate with via company logos.
  4. Publishing – LinkedIn allows you to add your publications; these can be blogs, research reports, articles, or books. One cool trick is to always co-publish, this way the faces of your co-publishers are added to your profile giving you network credence.

15 Ways LinkedIn Can Supercharge Your Job Search Results

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You know that LinkedIn is a critically important job search tool, right? But do you know the specific ways LinkedIn can elevate your search results? Let’s take a look at 15 of them.

There are five major job search methodologies, or ways to bring your candidacy to the attention of prospective employers. By supplementing your action steps in each of these areas with specific LinkedIn tactics, you can upgrade the number of interviews and career opportunities you attract.

1. Networking
Hopefully you are already aware that networking is the #1 way to land a job at any career level. Whether you are a new college grad or a C-suite executive, networking – when done right – will open doors to new jobs faster than any other strategy. Supplement your networking with these specific actions on LinkedIn and you’ll see even better results.
  • 1) Segment your networking: Odds are you have several hundred non-LinkedIn networking connections that you’re planning to contact in your search, but you have to segment those by hand unless you’re using a CRM (customer relationship management) tool. While LinkedIn isn’t a full-fledged CRM tool, it can help you to segment your first-/second-level and Group connections. From your Contacts tab, use recent conversations and filters to segment your list by communication thread, first or last name, company, tag, location, title, or connection level.

2. Targeted Outreach To Companies
Many job seekers don’t realize that targeting specific employers is a powerful way to gain entry to new career opportunities. By making the fatal mistake of assuming a job opportunity has to already exist, they miss out on the incredible benefit of accessing the Hidden Job Market – job openings that will soon be available but have not yet been publicly advertised. With LinkedIn’s business intelligence you gain take your targeted outreach to the next level.
  • 3) Network with connections you already have in the company: I presume you already know that when you visit a company profile on LinkedIn you will be presented with a list of connections you have with the employer. If you filter that list, then leverage the intelligence you can garner from each connection’s profile, you will boost your networking requests of them to the next level.

4. Recruiters
The previous three job search methodologies are great choices for penetrating the Hidden Job Market where 85% of jobs can be found. There are times, though, when it’s appropriate to also apply for jobs that have been already published (the Visible Job Market, of course), including those assigned to an external recruiter. The problem is, though, that recruiters are overwhelmed with great candidates. So how do you get their attention?

      12) Seed evidence of your brand in Groups recruiters hang out in: Keep in mind that some recruiters are active or lurk in select industry LinkedIn Groups. If you “seed” your communications in those Groups with evidence of your brand, achievements, and industry insights, then you can potentially cultivate recruiter awareness of your candidacy.


Top 100 LinkedIn Groups for Job Seekers and Recruiters in 2014

This list is reverse-ordered according to member counts, and each group is described with its official text as it appears on LinkedIn, typos, translation errors, warts and all.

We also added the main language of the group where it’s not English.


96. oil and gas jobs linkedin group Oil and Gas Jobs – 33,499 members – This group provides Oil and Gas professionals a platform to explore, discuss and be updated on the latest opportunities for technical and commercial candidates across the globe. This group will be kept updated with roles from the Americas, EMEA, Scandinavia and Asia Pacific regions. Roles that will be advertised in this group will be of interest for job seekers from graduates looking for their first role through to Directors and all experience levels in-between.


92. chef linkedin group Chef – chefs chef job jobs food cooks culinary food service professionals – 34,182 members – a group for professional chefs looking to network, find jobs, or answer questions. We are suitable for the following types of chefs: chef de partie, sous chef, commis chef, demi chef, executive sous chef, executive chef, catering chef, hospitality chef, training chefs and others like these. If you are working in a hotel, resort, restaurant or cruise line, catering company or any other culinary related position, this is the group for you.


65. finance jobs worldwide linkedin group FINANCE JOBS WORLDWIDE ★ Careers ★ Recruitment ★ Staffing ★ Opportunities ★ Executive Search ★ HR – 49,365 members – Career HR recruiter consultant staffing Corporate Banking Bank Capital Markets Financial Services Insurance Investment Banking Investment Management Real Estate Venture Capital Private Equity Accounting CA CPA CFA MBA Analyst Associate Managing Director Manager Executive Vice President Mortgage Loans Broking Brokerage Stocks Trader Accountant Securities Hedge Fund Commodity Audit professional education training auditing asset.


53. Expat Network linkedin group Expat Network – 54,213 members – Welcome! A Network for expat networkers, expatriate services professionals, Human Resources, recruiting managers


27. Corporate Recruiters linkedin group Corporate Recruiters. #1 Group for Corporate Recruiters. – 100,001 members – #1 Group for Corporate Recruiters. Group designed to connect Recruiters and to share ideas on how to leverage Linkedin potential and improve sourcing, talent acquisition, referrals, fee splitting, and other recruiting and HR issues. If you are recruiter or involved in recruitment, then join this group.


5. Banking Careers linkedin group Banking Careers – 353,906 members – Career networking for the banking and finance profession. Commercial and investment bankers, financial officers, treasurers, cash and investment managers discuss jobs and share job opportunities and career advancement ideas.



6 Bad LinkedIn Habits That Must Be Broken

by Daniel Newman

As LinkedIn surpasses 300 million users, it clearly remains a powerful networking site where the benefits of social meet the needs of the professional.

Still, there seems to be some confusion on how to use LinkedIn; there are still several basic tenets of using LinkedIn that seem to go ignored. Specifically, we seem to be using Linked as we use Facebook or Twitter.

#Fail.

If you want the other pros on LinkedIn to take you seriously, you need to avoid certain behaviors; some of which are perfectly acceptable on other social networks. For best results, here are 6 social networking practices you should not to do on LinkedIn…

Frequent Status Updates

People don’t check LinkedIn nearly as often as Facebook or most other Social Networks for that matter. So I recommend that statuses are updated no more than once or twice a day. This is more for your benefit than for your network. Oversimplify here and focus on sharing much less frequently, while trying to find highly interesting content that will benefit your connections.

Connection Spamming

I know you may want to be a first level connection with Mark Zuckerberg or Tim Cook, however random connection requests here are generally not looked upon fondly.


Collecting connections is kind of like collecting twitter followers. If they aren’t interested in you, your product, or your service then the connection may not hold much value. If you really want to give it a go and connect to those you have no relationship with, at the very least include a little note saying why you want to connect and how a relationship with you may become mutually beneficial.

Habits 3-6 and the complete article

8 Groups To Help You Score A Job on Linkedin

Albert Costill

It wasn’t all that long ago that we presented some tips on how to become an all-star on LinkedIn. One of those pieces of advice was the importance of groups. In fact, we recommended that you join at least 50 different groups. Why? Well, that’s rather simple. Not only is that a requirement for all-star status, groups are also one of the best resources on LinkedIn. Not only can groups help you network, you can also discover who’s hiring or even get advice on key elements like how to properly write a resume.

But, which groups should I join on LinkedIn?

That’s probably the most important question you should be asking. For starters, a great place to start is by narrowing down your search by industry and location. So, for example, if you are an accountant in St. Louis, you should join several St. Louis accounting and finance groups.

It also wouldn’t hurt to join any other groups that are related to your field. While that group may be located in another part of the country, it’s still an opportunity to discuss the industry. You may discover the latest trends or some other useful tips that are related to your profession. Also, you could strike up a conversation with an individual who has connections to an influential person in your neck of the woods.

So, you found some groups to join. Now what?

One of the best pieces of advice that you can give you is to join discussions. After all, if you’re not chatting with other people, how else are you going to get noticed? Scroll through a group’s message and look for the topics that interest you. It’s not only a chance to exchange ideas and learn something useful, it’s the best way to engage people who have some influence or connections. In fact, once you join a group, you’ll be able to email members directly.

Another way to make yourself visible within your groups is by starting a new thread. It could be anything from asking a question, sharing a relevant article or simply introducing yourself to the group. This gives you the opportunity to make your presence known, as well as, giving group members a little insight into who you are as an individual and professional.

Finally, if you join a group that is related to your profession, aka a niche group, you might have the chance to get a lead on a potential job opening that either hasn’t been posted yet or widely announced. Striking up a relationship with people who have this kind of information is one of the best reasons to actively participate in groups.

However, there are also a lot of mainstream groups that are just as valuable as though related to your field. When you join these groups, you’ll be making your job hunt much easier by getting updates, job postings, the chance to ask questions and, of course, network. With all that in mind, here are the top 8 LinkedIn groups you need to join if you want to secure a job.

1. JOBS: Job Openings, Job Leads and Job Connections

Here is the largest jobs group on LinkedIn – which you can’t argue with almost 1.7 million members. This group has perfected the art of networking, connecting, and collaborating with it’s extensive network, as well as hosting and sharing insightful job related topics with either articles or discussions. JOBS also assists job seekers with issues like their resumes and allows members to post and search for jobs.

2. A Job Needed – A Job Posted

This is group has self-proclaimed itself as a “career connection group” and has a very serious no spam policy.  What this group does best is connect job seekers with relevant recruiters, as well as locating specific job postings. There are also useful articles that contain tips on resumes, LinkedIn and just the job search process as a whole. A Job Needed – A Job Posted has almost 50,000 and has been helping job seekers since January 11, 2009.


Groups 3-8 and the complete article