LinkedIn claims to be the “world’s largest professional network” and it is hard to deny that. A LinkedIn profile has become the electronic version of one’s resume. In addition to that, it allows you to highlight your personality and, as an extension of you, is a hub for your professional network. It allows you to create and build professional relationships and facilitates the sharing of knowledge and insight via articles and group discussions.
If you take advantage of it, it is a powerful tool that can enhance your professional situation. But are you taking full advantage of it?
Here are 4 ways you may be limiting yourself on LinkedIn:
1. You’re not taking advantage of opportunities to continue the conversation
How many times do you connect with someone on LinkedIn and the communication ends there? You press “Send invitation” or “Accept” and then there’s silence. Networks like LinkedIn make it easy to connect with others beyond your geographic location but maintaining that relationship comes with time and effort on your part. This is the same was with offline relationships. Make an effort to continue the conversation with your connections by touching base throughout the year, find out what they’re up to, find out what issues they could use help with and what their latest accomplishments are. Go a little deeper than waiting for periodic updates on your homepage.
2. You’re uncomfortable selling yourself
Many of us, especially women, have been taught to be humble and to not brag. But is it bragging if you’re simply stating a fact? I’d agree that how tact is applied affects how the information you’re sharing about yourself is perceive. So provided it is done gracefully, I think it is important to share your achievements. At the very least, we’re each responsible for being our biggest proponent and supporter. If you’re not able to exhibit confidence in yourself and your abilities, how do you expect sponsors to feel comfortable vouching for you at the decision-making table? It all starts with you. And if you don’t share your progress with those around you, the world may never know about the impact you’re making day-to-day.