5 Tips for Optimizing Your LinkedIn Company Page

By Stephanie Sammons

Do you have a LinkedIn Company page?

Have you employed the newly designed look and features?

If you haven’t created a LinkedIn Company Page, now is the time to do so.

The new layout makes it easier for people to find, follow and engage with your Company Page.

Here are the new design updates and features that you can take advantage of on your Company Page.

#1: Banner Images

Bring your Page to life! Add a banner image to the top of your LinkedIn Company Page.

Social Media Examiner's LinkedIn Company Page banner.

The default landing tab for your Company Page is the Home tab. Your banner image will show up at the top of this tab.

This is very similar to the Facebook Cover Image that you are able to utilize on your Facebook Business Page, although the image size is different. The size of the LinkedIn Company Page banner image should be 646 x 220 pixels.

Use the banner space to illustrate and extend your unique branding and messaging.

Note that you will not be able to place a clickable URL behind your primary banner image.

Sprout Social's LinkedIn Company Page banner.

Don’t be afraid to make your banner image eye-popping or attention-grabbing! This is an opportunity to earn new followers for your Page.

Without collecting followers, any updates you post to the Page most likely will not be seen.

LinkedIn has stated that you only need 100-200 followers for your Company Page to reach the tipping point to start making an impact and driving engagement. That’s great news!

The “About” section of your Company Page has been moved down to the bottom of the page. Still, it’s a good idea to review this area and make sure it’s up to date.

The "About" section now sits at the bottom of your LinkedIn Company Page Home tab.

In the Specialties section of your company description, you will want to use relevant keywords for your company so you’ll be found in LinkedIn searches.

Take full advantage of the Home tab and maximize all of the features here!

#2: Career and Products Now Featured on Home Tab

Rather than burying information about your company’s products and services or careers, there are now sidebar spaces on the Home tab that feature these sections of your LinkedIn Company Page. This makes it easier for visitors to find what they are looking for on your Page.

Dell's LinkedIn Company Page sidebar.

If you are not utilizing the Careers tab section of your Company Page, you will see a default image of your logo icon and some default text that says “Learn more about our company and culture.”

For the Products and Services section in the sidebar, the first product that you’ve created in the Products and Services section of the Company Page will be featured here. Make sure your first product is the primary product you want featured.

Don’t be afraid to get creative with the products or services that you create. Think outside of the box. They don’t have to be products and services that you offer in the traditional sense.

Rather, you could showcase free downloads or special reports, a free assessment or even a conference or event on your Products and Services tab.

Showcase interesting offers from your company under the Products/Services tab.

The goal is to get your Company Page visitors interested in learning more about how you can help them accomplish their goals! Showcasing unique content in this tab will drive engagement and potentially encourage recommendations for your business.

Tips 3-5 and Complete Social Media Examiner article