Most Job Seekers Still Rely Heavily on Job Boards, Study Shows

Brazen Life

A new report‘s out today from Millennial Branding and Beyond.com, one those companies say is the first to compare how people from different generations — Gen Y, Gen X and Baby Boomers — look for a job.

Most of the findings are what you’d expect: all of those groups now focus their searches online, and Gen Y and Gen X turn first to Google (and Google+), while Boomers focus more heavily on LinkedIn. Oh, and all generations say the job hunt is stressful and frustrating — something job-seeking Brazenites can certainly attest to.
But what editors here at Brazen found most interesting about this survey is that all generations reported job boards as their top resource.
Job boards?! Really?

A new report‘s out today from Millennial Branding and Beyond.com, one those companies say is the first to compare how people from different generations — Gen Y, Gen X and Baby Boomers — look for a job.

Most of the findings are what you’d expect: all of those groups now focus their searches online, and Gen Y and Gen X turn first to Google (and Google+), while Boomers focus more heavily on LinkedIn. Oh, and all generations say the job hunt is stressful and frustrating — something job-seeking Brazenites can certainly attest to.
But what editors here at Brazen found most interesting about this survey is that all generations reported job boards as their top resource.
Job boards?! Really?
Job boards are fabulous for learning what types of openings are popping up in your industry and what skills you need to qualify for those jobs. They’re NOT fabulous for actually landing jobs.
Why? Because so many people apply that way. And if you do just that, without finding another “in” at the company — through a professional contact, by making new connections on social media or through some sort of unique, attentionattracting stunt — your resume and cover letter might not even get read.

So what should you do instead?

Here’s what’s more effective than applying via job boards: networking. Going to Meetups. Interacting on Twitter. Building a brand for yourself — so a job will come to you, rather than the other way around. All of these brazen techniques are much more likely to help you stand out than responding to an online ad.
And today’s study gives you even more reason to go the brazen route, rather than browsing job boards: because it’s different than what most everyone else is doing. If you’re different, you’re more likely to stand out in a sea of job seekers.
On this same note, guess which online tool survey respondents said they use the least for their job search? Twitter. Only 8 percent of Gen Y, 6 percent of Gen X and 4 percent of Boomers are using Twitter strategically to find a job they love. Which is absolutely NUTS. Because of all the social networks, Twitter is arguably the one that’s most effective for connecting with people you don’t already know, for broadening your network to include new contacts. And that’s what’s important in a job search.
Here are two more interesting findings from the survey of nearly 5,270 job seekers:


10 Ways Linkedin Changed My Life In One Year

Linkedin is a very powerful too, both professionally and personally.  I never realized how much impact it would have in my own life until I truly became part of the community as an active member.  In 2006, I was asked to launch the first graduate advising program for National LouisUniversity.  With incredible success and amazing colleagues, I ran this program for 5 1/2 years.  In 2011, the downturn in higher education hit, and I had to make a difficult decision.
Although I had a profile on Linkedin, I was never really an active participant.  I became active toward the end of 2011, with the full intent of employment.  However, I discovered so much more along my journey, and others discovered me.
My personal journey of professional development is unique, and could not have been attained without the platform of Linkedin.
1.  Relationships:  I joined many groups and met amazing people with whom I had common interests.  I met CEO’s, academic advisors, professors, teachers, principals and superintendents.  I had lunch with an amazing superintendent in my state, and I have another one planned in the near future.  I could never have met so many amazing people, and I am so grateful for these relationships.
2.  My Linkedin Group:  I began my own Linkedin Group, ESL/Bilingual Teacher Professionals and Education Career Advising.  With close to 2,000 members worldwide, and a new honorary guest, Mr. Jose Rico, Director at White House Initiative on Educational Excellence for Hispanics, we are on our way!  I have met so many amazing people who have shared stories, blog postsjobs and valuable information.  Please click the link above to join! Thank you!!
3.  Writing:  I started writing again, a lot.  I wrote an e-book about Linkedin: Linked In Basics: Why You Must Have A Profile, How To Set It Up, Optimize And Get Noticed.  Interested in a copy?  Copies are now $1.99 and can be purchased here.  I am currently working on a new Webinar that will provide step by step instructions on how to use keywords, set them up, and be found easily via Linkedin search. Sign up for my newsletter here for the release date.  And..I launched this online educational magazine. Guest writers have included superintendents, principals, teachers, professors, CEO’s and students.  This community has developed into something very special. I took a chance and shared my work. Many people listened and responded. I triggered amazing higher education conversations.  My work was noticed and my voice was heard.
4.  Chicago Now:  With a growing sense of skill, I decided to start blogging for Chicago Now (owned by the Tribune).  I wrote about any/all topics in education.  I shared my stories on Linkedin as well. In June, I received an email from Xavier University, as they requested an interview with me about my life, work, and dedication to the field of education. In August, amongst other chosen participants such as Jesse White, Tim Schigel, and Stuart Aiken, the most amazing interns came out to Chicago and video recorded my interview for their “American Dream Project,” the only permanent video registration of American Dreamers.  This interview will soon be released and shown to students for generations to come.
5.  Publishing:  With a new grown confidence, my work was starting to spread via social media.  My articles were ‘trending’ often on Linkedin Today.  I wrote for Edudemic, Reading Horizons, Chicago Now, Buffalo Grove Patch and more.  Edutopia.org noticed and highlighted my work.  Dell contacted me about an educational writing program for my magazine.

Introducing LinkedIn Endorsements: Give kudos with just one click

On LinkedIn, you have many smart, talented, and skilled professional connections. Starting today, we are introducing Endorsements, a new feature that makes it easier to recognize them for their skills and expertise.
With just one click, you can now endorse your connections for a skill they’ve listed on their profile or recommend one they haven’t added yet. Think your connection is great at programming AND project management? Let them know!
Here’s how you can endorse your connections:

  • On the top of a connection’s profile, you’ll see recommended endorsements for them. You can suggest additional skills as well.
  • You can also endorse them from the new Skills & Expertise section that now showcases these endorsements.

Want to see who has endorsed you? We’ll notify you via email and on LinkedIn whenever you are endorsed. You can  scroll to the bottom of your profile page under “Skills and Expertise” to see the faces of people who think you’re great at what you do. You can also accept any new skills recommended by your peers that you may not have thought to include on your profile. Or you can also add a new skill by clicking on “add a skill” on your profile page.  Check out how it works:

Starting today, Endorsements launches in English across the United States, India, New Zealand, and Australia. We look forward to expanding Endorsements in all languages to all members over the next few weeks.

It just takes one click. So go ahead, endorse your connections for their skills and help them show off their professional prowess.

How to take advantage of Linkedin’s profile update notifications

Craig Fisher

A funny thing happened when I made some changes to my LinkedIn profile recently. Several people sent me notes right away congratulating me on my new position. The notes themselves were not surprising. But the speed with which they arrived was new. And I didn’t actually have a new position. Not really.

I should explain that I regularly experiment with the titles and other areas of my own LinkedIn profile to test for traffic and effectiveness. As it was that day, I was adding keywords to the back end of one of my job titles in my LinkedIn profile. I find that if I put strategic keywords after (or in place of) my official title, I get more clicks and better search engine optimization (findability) for the terms with which I want to be associated. I change these keywords from time to time to get re-noticed by my target audience.

Here are examples of what I mean:-
Old Title:
VP Sales
Ajax Workforce Marketing

New title:
VP, LinkedIn Training, Social Media Strategy and Marketing
Ajax Workforce Marketing

Old title:
Senior Recruiter
ABCD CORP

New title:
Recruiter Hiring the Top Software Developers in Phoenix
ABCD Corp

The new title in each of these examples is more descriptive, filled with keywords that will come up in search results by your target audience, and will showcase your actual message when your network is notified about your “New” title.

So I got messages from my network congratulating me on my “new” title surprisingly fast. It turns out that LinkedIn is rolling out a new notifications system that utilizes icons at the top of your profile or home page letting your know about update activity from your network. (If you don’t see the icons when you log in to LinkediIn yet, don’t fret. It will roll out to everyone in due course.)

How can you take advantage of this new feature to get your message, product, service, job search, or job opening noticed by your network?  Here are my top tips

Know how to turn your activity broadcasts off/on. If you are going to re-vamp your whole LinkedIn profile at once, turn off your updates! You don’t want to bombard your network with your profile updates if you are making multiple changes. Hover over your name at the top right of your profile and click “settings” then “Turn on/off your activity broadcasts”. Turn them back on when you want people to see your updates again.

Add keywords to your headline and job titles. If you want a strategic message to show up in notifications as a profile change, consider adding some key words after your job title. For instance, if you are a recruiter for ABCD Corp, you might update your title from “Recruiter” to “Recruiter Hiring the Top Software Developers in Phoenix”. Two things will happen. 1) LinkedIn will post the notification on the updates page and new notifications icon. 2) Your network will get an email that day or week with your update included.



Editor’s note: at Talent Connect Las Vegas next month, Ajax Workforce Marketing will offer their popular ‘Pimp My Profile’ stations to help conference attendees maximize their presence on LinkedIn. Here Ajax VP Craig Fisher shares his tips for optimizing your profile – and those of your colleagues too.

Tell Me Again Why I Should Connect With You On LinkedIn?

By Laurie


Not a week goes by when someone doesn’t ask me about LinkedIn etiquette.
  • “I don’t connect with people I don’t know.”
  • “Tell me again why I should connect with someone I don’t know. This person sent me an invite without personalizing it. We have no connections. And she doesn’t work for any company that I’ve ever worked for.”
I feel like I need to take a step back and talk about how LinkedIn — a career-oriented social network — operates.
  • You connect with someone you know (or don’t know).
  • They connect with other people.
  • You are peripherally connected in a spiderweb of connections that looks like this.
Why is it important to connect? Well, the largest source of hire in America (and in much of the Western world) is through referrals. As a regular Joe who might need a new job at some point, it benefits you to connect with as many people as possible in order to reach hiring managers.
Don’t you want an easy way to connect people when a job is available? The more connections you have on LinkedIn, the easier it is to find someone who is hiring and get their attention.
As a Human Capital professional…  
More Tips and Complete TheCynicalGirl Article 

15 LinkedIn Tips to Improve Your Job Search

By

Using LinkedIn strategically can help give you an edge over your competition. But where do you start? CIO.com has put together this list of tips to help you get the most out of your LinkedIn experience.

1. Temporarily Shut Off Activity Broadcasts
When you make a change to your LinkedIn profile, such as adding a past work experience, LinkedIn broadcasts this activity to your connections’ streams. If you don’t want people to see that you are updating your profile, you need to temporarily shut off this feature. To start, click on Settings from the menu under your name in the upper right-hand corner.

In the “Profile” tab, click “Turn on/off your activity broadcasts.” In the popup that appears, uncheck the box and click save.

Note: Don’t forget to go back to this setting and check the box once you have fully updated your profile.

2. Add Keywords
In a Forbes article, General Manager of Lock Search Group, Peter Zukow had this to say, “We have 35 recruitment consultants” “Different recruiters have adapted to different strategies but all of our consultants have adapted LinkedIn.” Recruiters, employers and school admissions officers search through LinkedIn and other career sites using keywords to target potential hires or students. That’s why keywords are important throughout your entire profile, but especially in the “Specialties” section. That’s why you should invest some time to choose your keywords. Think here about what terms might be important to potential employers. To boost your chances of being found by prospective companies, align your keywords with the role you are trying to get into.
There are several keyword tools available and you should use more than one. Here are several free ones that should do the trick.
Google AdWords
WordStream Keyword Tool
KeywordEye
KeywordSpy
SEMRush

3. Update Your Photo
Recruiters and employers regularly look through LinkedIn to find candidates and a professional picture sets the right tone. So it’s time to update that old photo of you in a concert t-shirt. Find the most professional looking picture of you and crop it to a head shot. Once you have chosen a photo it’s time to upload it to your LinkedIn profile. This can be found by clicking on Profile -> Edit Profile and then clicking on “Edit Photo” in the upper left hand corner of your page.

4. Update your Professional ‘Headline’
Your headline, located just beneath your name, is set by default to populate this field by grabbing your most recent job title, which isn’t always in your best interest. This is the first thing people will see when visiting your page and as always first impressions are often the most important. Since you can only make one first impression, this message needs to be clear succinct, meaningful and tell people what you are about. Use one or at most two of your top keywords in your headline.

5. Let Your Personality Shine
Your “Profile Summary” is where you can show a bit of personality. Some people copy and paste their cover letter into this section; others use their resume summary. According to Zukow that’s not enough, he recommends adding as much relevant data as needed. Your job here is to get readers to take notice and compel them to want to know more about you. Include your accomplishments, your experience and technological prowess. You have 2000 characters here–make them count. Use them all if necessary and sprinkle in keywords where possible. There are many samples available with a simple Google search.

6. Build Your Connections and Connect With Groups
Get out there with the people in your field and interact–that’s what social networking is all about. That doesn’t mean “connect” with every person, targeting the right people is paramount to your success. Be selective and choose respected colleagues, industry experts, potential clients and the people they work with and so on. In an article from Forbes.com entitled, Recruiters Say: Avoid LinkedIn At Your Peril, Kathleen Yazbak, partner at Executive search firm, Bridgespan Group, had this to say, “using LinkedIn to be strategic about expanding your network is just plain smart.”
Involve yourself in a group or two relevant to the position you would like to be in. Groups are found in the top navigation bar and are easy to use. LinkedIn has recommended one’s available. These are located in the top navigation–click Groups and then, Groups You May Like. To search on your own click on Groups and then Groups Directory. There are, at the time of this article, 1418650 results or groups. Use the filters in the left column to drill down to the groups that interest you.
Add content to groups when possible and contribute to ongoing conversations. Doing so will not only help you learn more, it will also help you network with people that could potentially hire or recommend you down the road. Which leads us to number 7…