Since its launch, LinkedIn has been the go-to social media platform for professionals in every industry. From its ability to connect like-minded businesses and career-focused professionals to its groups dedicated to fostering community and thought leadership, it’s a very powerful tool for companies, in more ways than one.
When it comes to utilizing the platform to its fullest extent, there may be some surprising strategies that most companies, including yours, may be overlooking. Below, a panel of entrepreneurs each shared one crucial LinkedIn feature your company should be using, and why each is so effective.
It makes sense that LinkedIn, a platform for professionals, is a prime spot to post your job opening. And yet, Andy Karuza, founder of FenSens, says he's come across a surprising number of companies that still aren't using LinkedIn Jobs.
"The companies I know that do use LinkedIn are having fantastic results with more qualified candidates -- and lots of them," Karuza says. "I think the best feature is that you can clearly see people's LinkedIn profiles, which includes recommendations, so you can learn a little bit more than just seeing a resume."
If you've ever received a notification that someone in your LinkedIn network has published an article, you've proven that LinkedIn Pulse, the platform's self-publishing tool, works. This easy-to-use feature allows brands to upload content, receive feedback and share it with others, says Stephanie Wells, founder of Formidable Forms.
"Few businesses leverage this feature," Wells says. "It's super effective because like-minded professionals are already on there scanning content, so it might as well be yours."