Many entrepreneurs face challenges with determining what social media platform to use to connect them with the right audience. Attracting new business in the ever-changing digital age can be a long, arduous process, but creating strategic partnerships is a smart path to success.
“Finding the right strategic partnership can be the difference between having a successful business or just making it,” explainsDeborrah Ashley, LinkedIn Marketing Strategist.
Entrepreneurs and leaders are nowturning to LinkedInto find and cultivate strategic partnerships. However, before setting up or updating your profile, here are a few tips to leverageLinkedInto build strategic partnerships.
1) KNOW YOUR OUTCOME
The key to creating the right strategic partnerships is understanding the desired outcome. Whether it is brand awareness, lead generation, or to be known as a brand authority or thought leader, understanding your goals for using LinkedIn is important. This helps you to connect with the right professionals, entrepreneurs, clients, or customers.
2) OPTIMIZE YOUR LINKEDIN PROFILE
The profile pictureis the first impression of you. Have a professional or industry-related profile picture that aligns with your brand or desired messaging.
The headlineis the section at the top of the profile for a professional description in 120 characters or less. Customizing the profile description will help you to distinguish yourself. Ashley also recommends having the “about” section completed as well as getting testimonials from current or past co-workers or clients.
Customizing the banner image of your LinkedIn profile is a great way to brand your expertise or key message. The standard default bluebannerwill not optimize your professional identity. LinkedIn allows users to customize their banner image.
“Showcasing industry qualifications, accreditation, or media mentions will build credibility. This could be the deciding factor for possible strategic partners. Also, highlighting your contact information on the banner image makes it easier for people to connect with you,” shares Ashley.