Tuesday, October 1, 2013

Seven effective LinkedIn tips in under seven minutes

Chris Muccio

Editor's note: This is the fourth of a seven-day blitz of LinkedIn tips from Chris Muccio, a South Florida digital marketing strategist, who has just released an update to his Amazon.com best-seller, "42 Rules for 24-Hour Success on LinkedIn: Learning to Generate Results Using LinkedIn for Leads.
Everyone's time is extremely valuable – no one likes to waste time right? You have a million things going on, and yet you are still trying to effectively utilize LinkedIn too because you know it is important.
Can you spare seven minutes each day for this? If so, here are seven engagement tactics that will help you build effective participation on LinkedIn while being time efficient.
1. Take a look at your notifications when signing on to LinkedIn. This is the icon that looks like a flag on the upper right of your page. This will allow you to see who has interacted with you and you can respond accordingly. If someone endorses you, thank him or her. If someone has viewed your profile send him or her a message to catch up. If they comment on your post, like your discussion, or ask a question, respond back.
2. Check out your daily emails to view your group activity. Scan the posts and discussions to see which ones you are interested in and engage these posts by commenting, liking or asking questions.
3. An alternative to the second item is to actually go into certain groups you participate in and check out the discussions. Engage in your main groups by adding to a discussion, or starting your own conversation. Make sure you are adding relevant value with your posts or comments. Ensure you have five main groups you are consistently active in. Being an active participant in five groups is much better than being irrelevant in 50 groups!

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