Friday, October 11, 2013

5 Clues Your LinkedIn Strategy Needs Help

So, you signed up for your free profile on LinkedIn. You’ve even invested time optimizing your profile. Congratulations! Now you’re wondering if your LinkedIn profile and strategy are actually working. Here are five key signs that you need to re-think or re-energize your LinkedIn strategy.

2. You Hardly Appear In Searches
LinkedIn tells you how often your profile has appeared in searches, and even provides a handy graph so that you can check trends. As you complete and flush out your profile, you should appear in searches more often. If you’re hardly appearing in searches, then you need to check the content of your profile. Is your profile targeted toward a career goal, or it is scattershot? Did you use keywords and other critical resume-writing techniques? How descriptive have you been in the various sections?

4. People Don’t Reach Out To You
After you’ve been active on LinkedIn for awhile, users should start reaching out to you to connect. If no one is asking to connect with you, then you may need to rethink how you’re using LinkedIn. Are you courteous and professional in all your interactions? Do you limit your updates and interactions to professional (rather than personal) ones?

Do you promote others in your network (for example, retweeting others’ blog posts) instead of limiting yourself to self-promotion? Have you joined one or two targeted open networking groups to help build your LinkedIn network quickly? Is the text of your headline and summary compelling so that people would want you in their networks?

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