Having a strong LinkedIn profile is essential to being found by other LinkedIn members and employers, but you’re job isn’t complete unless you’re communicating with your connections and the LinkedIn community as a whole.
I tell my LinkedIn workshop attendees that I spend approximately an hour a day (it’s probably more) on LinkedIn. Their faces register surprise; and I’m sure some of them are thinking, “Does this person have a life.”
Part of the workshop is about explaining the need to communicate with their connections, because networking is about communicating.
1. The number one way to communicate is posting Updates. How many you post is up to you, but I suggest at least one a day. This is when I get remarks from my attendees about not having time to make an update a week.
To illustrate how easy it is, I post two Updates within five minutes as I’m talking to them. The first Update tells my connections what I’m doing at the moment, which of course is leading the workshop. The next one is usually sharing an article from my first degree connections or LinkedIn Today.
2. Another way to communicate with your connections is to “Like” their updates. Liking their updates is great, but it takes very little effort to simply click the link. Like, Like, Like. Be more creative and add a comment which can generate discussion, or reply to your connections privately.
3. I’ll visit my connection’s profiles–with full disclosure–many times a day. My connections will visit my profile many times, as well. When they “drop in” and have disclosed themselves (not Anonymous LinkedIn User or Someone from the Entertainment Industry), I’ll show my appreciation by writing, “Thanks for visiting my profile.” This will also lead to a discussion.
4. You’ve probably read many opinions from people on the topic of Endorsements–here we go again. Add me to the list of people who prefer thoughtful recommendations, both receiving and writing them, as opposed to simply clicking a button. But, in fairness, Endorsements have a purpose greater than showing appreciation for someone’s Skills and Expertise; they act as a way to touch base. In other words, they’re another way to communicate with your connections.
Ways 5-10 and the complete ThingsCareerRelated article
About Things Career Related
Bob McIntosh, CPRW, is a career trainer who leads more than 20 job search workshops at an urban career center. Jobseekers and staff look to him for advice on the job search. In addition, Bob has gained a reputation as a LinkedIn authority in the community. Bob’s greatest pleasure is helping people find rewarding careers in a competitive job market. Follow Bob on Twitter: http://www.twitter.com/bob_mcintosh_1 and LinkedIn: http://www.linkedin.com/in/bobmcintosh1