A recent survey of human resources professionals revealed that over 90% of in-house recruiters hired people from LinkedIn. Is it any wonder then that LinkedIn is now the go-to site for job seekers looking for their next great career? For many people, however, LinkedIn is confusing.
So, here are my 10 best tips that I share with my LinkedIn coaching clients to get you on your way.
1. Optimize Your Profile
What kind of job do you want? Whatever you are seeking, make sure you put those keywords in your profile. Think about it…how does a hiring manager search for candidates? He puts in the job title he is looking for into the search box. So, make sure you have your desired job title in many places on your profile so you come up high in LinkedIn searches.
2. Use A Professional Photo
I’ve worked with many job candidates looking for executive positions who have a casual photo on their profile. To me, that is a big fail! Save those shots for Facebook. LinkedIn is a professional networking site and you want to look your best. Dress according to how much you want to get paid. If you understand this, then get a professional headshot down at your local photographer studio. A pleasant smile will also go a long way. No one wants to hire a sourpuss.
3. Fill Out Your Profile 100%
By completing your profile, you are 40 times more likely to come up in LinkedIn searches. Besides that, it shows that you are taking LinkedIn and your job search seriously. LinkedIn has prompts that show you how you are doing and what you need to do to get to 100%.
4. Grow Your Network
I can hear you saying, “But I don’t want to connect with people I don’t know!” Sorry Charlie. If that is your mantra, LinkedIn will become virtually useless to you. Most job seekers come to me with about 100 connections. That means you’ll have a network of about a quarter million, and just a fraction of the 200 million people can see your profile. Do you really want a new job? Start connecting with everyone and anyone.