The biggest complaint I hear about using social media, is that people don’t think they can actually sell through social media platforms. And while I always suggest that you “sell without selling”, directly selling is not the only way to gain business or sales.
Just having a presence online and openly showcasing your ability can more often than not lead to a sale.
The other day, a Facebook friend of mine, Terry Daniel, posted:
This is not uncommon these days. In fact, me personally, I get most of my work off of LinkedIn & Twitter. And with the newest addition of Messaging to Facebook Page’s, now it’s even easier to get work off of Facebook!
The actual platforms themselves don’t sell; the people using the platform to the fullest of its ability makes the sale.
That means engaging with people, selling without selling and giving value to all that you do.
Businesses are still so afraid to get involved in social media because they just don’t see how they can make money from, essentially, free platforms.
All they see are the big businesses using social media just for exposure purposes and allowing their community to thrive online.
But small and medium businesses can actually thrive a lot better online and gain a lot more sales through social media.
When you’re a small business, people feel more comfortable talking to you. You seem more accessible and transparent, so they feel as if they can ask you anything and actually get a response back.
People feel as if they’re getting a better product or service through small businesses (which they usually are).
If you’re making a true effort to connect with your peeps online, then they will return the favor by getting to know who you are as a person and a business.
I don’t want to say that small businesses are usually more creative, but they do tend to think of more creative ways to reach their audience and get their product/service out there because they have to stand out and get noticed, which means being creative about how they showcase themselves. This can draw in the target market needed to make the appropriate sales.