LinkedIn is a rapidly evolving social media platform that caters more exclusively to business individuals than do Facebook or Twitter; especially, business-to-business (B2B) opportunities. You most likely know that. Most of those people want to prosper with LinkedIn marketing and generate new leads, business, or career options. What you may not know is how profoundly you can fail on LinkedIn as a super-busy entrepreneur or small business owner. It’s simple! Just follow these 10 simple steps.
1. Don’t fill in your Profile Summary section
This is vital to failure on LinkedIn. Lots of people want to show up in People searches, but not a radical like you. Leave that Summary portion blank since it is the key area that the LinkedIn search, and Google for that matter, index to evaluate about your value. Who wants it? Invisibility rules!
2. Restrict who can contact you
People can be downright bothersome, so keep your configurations so that you’ll minimize contact with them. Go to your privacy controls on the Settings tab and pick the most minimalizing restrictions, like switching off your activity broadcasts (you’re not doing them anyway!), making sure only you can see your activity and networks, and guaranteeing that you snoop other profiles incognito. Victory is yours.
3. Put your current job only
Reality says that no one is worried about your past work history anyhow, so just post your current employment. Keep in mind the KISS principle, so keep it simple and short and avoid using repetitive phrases that these SEO types call ‘keywords‘. By uploading only one job, you won’t have to worry about having to mess around with the mundane writing of keywords in your former roles either.
4. Don’t post a photo
Pictures are for models. As a programmer, consultant or other business pro your work speaks for itself and your face ain’t your money-maker, so screw the personal comfort that humans since birth seem to feel when they see a real person’s face behind the computer lingo. This is business, not warm and fuzzy socialization!
5. Avoid References
These are fabricated and everyone knows that, so why make an effort. Who cares if LinkedIn references really hyperlink back to the referrer for effortless confirmation of who’s doing the talking? If I ask other business joe schmoes for references, they’ll just want something else from me, and who has the free time?