Thursday, May 29, 2014

10 Simple Ways to Make Your LinkedIn Profile Your Epic Resume

I probably joined LinkedIn sometime in 2003 or 2004 since my first recommendation dates back to 2005. So it is safe to say I have a decade of experience with LinkedIn.
Thus, from the simple length of time I have been updating, my profile is somewhat epic, sometimes I get made fun of for having a “too complete” profile.
But more recently, as the LinkedIn profile quickly becomes the golden copy of a resume more and more folks ask for tips and tricks to making profiles … epic.
Today, someone asked if I could help him make a “Sweet Resume” on LinkedIn – this was a first.
Below are some of my techniques, they go a bit deeper than the simple stuff like complete the profile, add others colleagues, or add education, etc.
  1. Get the top right – nothing is more boring than a profile without a picture, or a profile with a title that says “VP, Technology”. The reality is that the LinkedIn profile is much more than a resume, it is a personal statement of what your colleagues (and customers) can expect from you. Here are some examples “Delivers Projects Like No Body’s Business” – now there is a guy/gal I am looking to hire!
  2. Use the gallery – For every job you had and your summary, LinkedIn allows you to add videos, pictures, documents and links. This is the “rich media” that you can add to your profile to make it relevant, and go beyond a simple digital copy of your resume online. This is the "sweet" in "Sweet Resume".
  3. Use company pages – you want to link each of your jobs to the employer’s official page. This allows the logo of the company you worked for to be added to your profile enabling readers to quickly see what companies you were associate with via company logos.
  4. Publishing – LinkedIn allows you to add your publications; these can be blogs, research reports, articles, or books. One cool trick is to always co-publish, this way the faces of your co-publishers are added to your profile giving you network credence.

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