Wednesday, August 22, 2012

How to Interpret Your LinkedIn Profile Visitor Stats on a Free Account

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Scroll down the sidebar of your LinkedIn Home Page, and you’ll eventually notice the blurb that asks “Who’s Viewed Your Profile?” If you click on it, you’ll see a page entitled Profile Stats Pro designed to show you other users that have looked at your information.
To get the most out of Profile Stats, change LinkedIn Profile Settings (accessible by hovering the mouse near your name at the top to access and click on Settings) to allow others to see your identifying information when you review their profiles. Click on “Select what others see when you’ve viewed their profile” and choose Your Name and Headline (recommended) to enable this feature. This will make your activity visible—but you gain the benefit of being able to see who is surfing for you by doing so.
Paid or fee-based upgrades in a LinkedIn Profile will also offer you analytics in the form of Top Search Keywords, but the Free version, which we’ll cover here, show only the users themselves.
Here are ways to categorize the users who view your Profile (no matter what your paid level of LinkedIn), along with their possible intent:
HR Professionals or Recruiters.
If you’re finding these users among your Profile Stats, then congratulate yourself for providing sufficient information for a strong digital identity.
Your Profile may be drawing in recruiters or HR reps if they find something in it that they need, such as a particular skill or past job experience.
However, you’ll undoubtedly notice that some of the users who view your Profile as listed as Anonymous LinkedIn User, which means that they’ve protected their name, headline, occupation, and industry from view (using one of the Settings described above).
It’s much more likely that recruiters and HR professionals would fall into this category, which allows them to check you out without revealing their identity.
Current Co-Workers or Managers.
Colleagues at your current place of employment will often check out a colleague’s LinkedIn Profile to see if anything has changed, which can lead them to assume that you’re job hunting.
Public Relations Manager or Human Resource personnel often browse LinkedIn Profiles to control the type of information that is broadcast online about the company—as well as to ascertain your intent in looking for another job.
Still others may want to copy your Profile content, especially if they hold a similar position. Many people are confused about LinkedIn Profile writing, and look to others’ information as a template for their own data.

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