Ken Krogue
LinkedIn may be the best source of sales intelligence on the planet for finding and reaching out to a prospective customer.
From our perspective in the inside sales industry, we have found LinkedIn has become one of the leading tools inside sales reps use to connect to and meet qualified prospects.
Here is what works:
1- Use CEO clout through LinkedIn to close deals: Dave Elkington, our CEO, just shared a great technique he learned from Josh James, of Omniture/Adobe fame. Often the CEO or sales executive can reach out to prospective clients and resolve last-minute issues holding up signing a sales agreement. They can push it over the edge. (And I’m writing this on the last day of the quarter. Any of you in sales knows the pressure to finish out a quarter with great results.)
LinkedIn helps reach out quickly.
2- Grab your names: If you haven’t already done this, get on LinkedIn and grab your name and your company name. Edit the URL on your profile so it reads with your actual name like this: http://www.linkedin.com/in/kenkrogue. If you leave what LinkedIn automatically does for you there will be lots of extra numbers and characters which confuse people.
3- Complete your profile: Nothing screams “Rookie” like an unfinished profile. Take the time and get it done, both for yourself and your company. There are a few other essentials to getting started. A new book called The LinkedIn Essentials by Asia Bird is helpful, as is the eBook How to Use LinkedIn for Business by Hubspot.
This article goes beyond essentials to address this week’s theme for Forbes Entrepreneurs: Finding and Pitching to the Customer.
4- Connect to your warm market: If you can’t figure out who to connect with, start with friends, colleagues, and family. The average wedding planner knows that any given person knows about 250 people to invite to a wedding. Make your wedding list. If you are an old timer, make your funeral list.
5- Use LinkedIn to follow up after other communications: Don’t make the mistake of trying to connect with lots people you don’t know. LinkedIn will warn you, and then shut you down if too many people don’t respond to your connection request. Whenever you receive an email, business card, or leave a voicemail; put a “PS” that you are going to also connect by LinkedIn right at the end. Then people make the connection as someone they know and approve your connection request.
I also recommend that you change the standard connection request message that LinkedIn puts in to something you write that is more personal.
6- Select your “Doorway” people: LinkedIn lets you see two levels deep of connections for free (and more with the premium version – highly recommended). I’m a Doorway person in my company because I connect to nearly 3000 sales people, managers, and executives. If all my sales reps are connected to me, when I connect to people in companies, they can see them also.
7- Teach LinkedIn strategy and tactics to your employees: Get your people together and coordinate your efforts and strategies. Years ago, my business partner Dave Elkington, started a company-wide Friday morning meeting where we constantly share new approaches and ideas with each other as part of our culture. We even started a Social Media group of super users who really push the envelope.
8- Expand your LinkedIn reach with Twitter: There is a little checkbox at the bottom of your “Share an update” box that copies everything you share with your Connections to all of your Twitter followers.
Tips 9-27 and Complete Forbes Article
Ten Tips for LinkedIn Novices: Set Up and Connection Helpers for First-Timers
by Kelly Blazek
It’s never too late to join the 150 million networkers, job seekers and business professionals around the globe whose qualifications are being viewed on the #2 most popular social networking site in America: LinkedIn. Ready to jump in? Congrats – you’ll want these helpful tips to avoid newbie mis-steps and create a better LinkedIn experience as you set up your account and add connections. In my next article, I’ll share pointers about building an effective profile including headlines, summaries, experience descriptions, recommendations and groups.
1. Sign up using a personal e-mail account, always, for LinkedIn, and save your password! If you want to use LinkedIn for business development, by all means show a work e-mail but ensure that you have a second, personal e-mail approved and in LinkedIn’s system (add additional e-mails under SETTINGS > ACCOUNT > Add & Change E-Mail Addresses). If your account is only connected to a work e-mail, you run the risk of losing access to it. It’s happened before: someone gets bad news about their job, had their e-mail turned off, and then are left without access to change out their profile to a personal e-mail. And, too many people take a new job and forget to change their primary contact e-mail on LinkedIn - this means a LOT of people are wondering how to get in touch with you, and their requests to connect are going unanswered. As for your password, capture it somewhere. I work with many newer LinkedIn members who are stumped because they can’t remember their password. These folks keep on making duplicate new profiles, and it’s confusing for others to know which is the active one. Write that password down and tape it to the inside of a closet, drawer or under furniture – whatever works!
2. Don’t stress about selecting your Industry, which is a drop down list – there’s no option to customize that field. Many job seekers are in transition, moving from one type of employer to another – don’t stop filling out your profile because you don’t have the perfect answer, today. You can edit your Industry as often as you wish (choose Profile>Edit Profile and click EDIT after your name). Want to be in a new type of job or profession? Select the Industry in which you wish to land. After you spend more time looking at others’ profiles, you’ll get a sense if your industry should stay, or be changed. In LinkedIn, nothing is written in stone!
3. Make sure your Location says Cleveland/Akron. One of the first questions LinkedIn asks you is for your zip code. When you finally see your new profile page, it states you are in North Olmsted or Cuyahoga Falls as your location. Hmmm – you don’t want that – but it’s easy to change. You want to be found in searches done in the Cleveland/Akron, Ohio area, and part of that overall candidate pool.
Here’s the fast fix: at the top navigation bar, choose Profile>Edit Profile and click EDIT after your name. You’ll see your home zip code, with two options. Un-select your neighborhood location (i.e., Medina, Lyndhurst) and choose the “Cleveland/Akron, Ohio Area” option.
4. What profile level do you want? You want FREE. You don’t need the Premium account, and very few people ever purchase one. You will probably receive several tempting offers over the next few months to “trial” a premium account, and if you do, make certain you actually turn off the auto credit charge feature. 95% of people have a maximum LinkedIn experience at a minimum cost – nothing. So don’t worry that you’re missing out on some magical secret experience with a free account – you aren’t.
5. The moment your profile is created, you see a page that says People You May Know – and are shocked that you actually DO know some of these folks. You wonder, “how did LinkedIn do that? I’ve been on this for 12 minutes and this system already guessed who I know?” Remember, you sign in to LinkedIn using an e-mail account. If it was a work account, of course LinkedIn recognizes other work colleagues with the same e-mail identifier. And if it’s a personal account, you may be showing up in members’ e-mail contact lists. Don’t freak out – if any of these are authentic connections, people you know, go ahead and click the CONNECT button to start building links!
Tips 6 - 10 and complete article
It’s never too late to join the 150 million networkers, job seekers and business professionals around the globe whose qualifications are being viewed on the #2 most popular social networking site in America: LinkedIn. Ready to jump in? Congrats – you’ll want these helpful tips to avoid newbie mis-steps and create a better LinkedIn experience as you set up your account and add connections. In my next article, I’ll share pointers about building an effective profile including headlines, summaries, experience descriptions, recommendations and groups.
1. Sign up using a personal e-mail account, always, for LinkedIn, and save your password! If you want to use LinkedIn for business development, by all means show a work e-mail but ensure that you have a second, personal e-mail approved and in LinkedIn’s system (add additional e-mails under SETTINGS > ACCOUNT > Add & Change E-Mail Addresses). If your account is only connected to a work e-mail, you run the risk of losing access to it. It’s happened before: someone gets bad news about their job, had their e-mail turned off, and then are left without access to change out their profile to a personal e-mail. And, too many people take a new job and forget to change their primary contact e-mail on LinkedIn - this means a LOT of people are wondering how to get in touch with you, and their requests to connect are going unanswered. As for your password, capture it somewhere. I work with many newer LinkedIn members who are stumped because they can’t remember their password. These folks keep on making duplicate new profiles, and it’s confusing for others to know which is the active one. Write that password down and tape it to the inside of a closet, drawer or under furniture – whatever works!
2. Don’t stress about selecting your Industry, which is a drop down list – there’s no option to customize that field. Many job seekers are in transition, moving from one type of employer to another – don’t stop filling out your profile because you don’t have the perfect answer, today. You can edit your Industry as often as you wish (choose Profile>Edit Profile and click EDIT after your name). Want to be in a new type of job or profession? Select the Industry in which you wish to land. After you spend more time looking at others’ profiles, you’ll get a sense if your industry should stay, or be changed. In LinkedIn, nothing is written in stone!
3. Make sure your Location says Cleveland/Akron. One of the first questions LinkedIn asks you is for your zip code. When you finally see your new profile page, it states you are in North Olmsted or Cuyahoga Falls as your location. Hmmm – you don’t want that – but it’s easy to change. You want to be found in searches done in the Cleveland/Akron, Ohio area, and part of that overall candidate pool.
Here’s the fast fix: at the top navigation bar, choose Profile>Edit Profile and click EDIT after your name. You’ll see your home zip code, with two options. Un-select your neighborhood location (i.e., Medina, Lyndhurst) and choose the “Cleveland/Akron, Ohio Area” option.4. What profile level do you want? You want FREE. You don’t need the Premium account, and very few people ever purchase one. You will probably receive several tempting offers over the next few months to “trial” a premium account, and if you do, make certain you actually turn off the auto credit charge feature. 95% of people have a maximum LinkedIn experience at a minimum cost – nothing. So don’t worry that you’re missing out on some magical secret experience with a free account – you aren’t.
5. The moment your profile is created, you see a page that says People You May Know – and are shocked that you actually DO know some of these folks. You wonder, “how did LinkedIn do that? I’ve been on this for 12 minutes and this system already guessed who I know?” Remember, you sign in to LinkedIn using an e-mail account. If it was a work account, of course LinkedIn recognizes other work colleagues with the same e-mail identifier. And if it’s a personal account, you may be showing up in members’ e-mail contact lists. Don’t freak out – if any of these are authentic connections, people you know, go ahead and click the CONNECT button to start building links!
Tips 6 - 10 and complete article
Your LinkedIn Profile: 22 Ways to Make it More Professional
by Erik Emanuelli
LinkedIn is a popular tool widely used among recruiters and employers to find candidates.
More generally, it is now important to build a strong and serious identity online. The objective is to gain visibility around the internet, in order to improve your reputation and increase the chances of having opportunities for collaboration. So, taking care of your LinkedIn profile is crucial to achieve these goals.
The question is : “How to maximize the impact of your LinkedIn profile?”
Here below you may read some tips that will help you make a better use of this social network and enhance your image and your professionalism in the eyes of those who are looking for collaborators.
1. Choose Your Strategy Linkedin-check-up
You have to decide what you want to write and how to present yourself in your LinkedIn profile. It is a question of having a strategy for your presence on this social network.
Which image would you give yourself ? Which professional and personal skills do you want to highlight? How to orient your profile in a way that your skills are in line with the work you are doing or you are looking for?
In short: how to build a profile consistent with your career goals?
Answering these questions is essential. Otherwise, your profile may give to the readers a partial working image of you or even wrong, far from what is your real professionalism.
2. Do Not Treat Your LinkedIn Profile as a C.V.
Your LinkedIn profile is something different from your Curriculum Vitae. More precisely: we can say that it is something complementary to your c.v.
In practice: your LinkedIn profile should not duplicate your resume step by step, but it must contain a statement of the information covered in more detail in your c.v.
This means that your LinkedIn profile is not an online c.v., but a tool that shows easily the best of your professionalism.
So, as mentioned above, another tip is to use the maximum synthesis!
A recruiter who wishes to deepen the data you have written in your LindedIn profile will ask you your C.V. or will invite you to an interview.
3. Be Honest
When you are writing your LinkedIn profile is necessary for you to be honest.
This means that just as you would prepare your resume or curriculum vitae, do not be tempted to exaggerate your skills.
4. Take Care of all the Details
When you fill out your LinkedIn profile, try to be clear and precise in every detail. The rigor exhibition – along with the synthesis – is very appreciated by any recruiter.
In particular, avoid like the plague errors of spelling, grammar, syntax and slang or dialect! Mistakes of this kind can destroy your credibility.
Your LinkedIn profile is a serious online document : you must therefore pay the highest attention to every detail.
5. Add One or More Applications
To give a more professional look to your LinkedIn profile, you can install one or more applications.
The applications allow you to show more detailed information about you and your work. Here are some examples of applications available:
• WordPress : if you have a blog that you want to show in your professional profile, this application allows you to display your latest posts.
• Twitter : if you have a Twitter account, this application allows you to display your latest tweets.
• ReadingList : this is an application that shows the books that you read or what you’re reading.
• Events : this one allows you to display on your LinkedIn profile the events in your field in which you participate.
• SlideShare Presentations : this is an application that allows you to include in your profile a Curriculum Vitae via SlideShare.
Dirty Rotten Job Search Secrets: Get Info On 3rd Level Linkedin Connections Without Upgrading
by Phil Rosenberg
There are a number of critical features on Linkedin that used to be free. Now, in order to access them, you have to pay Linkedin a monthly membership.
… Or use these dirty rotten job search tricks
There are a number of few dirty rotten job search secrets that allow you to get the same information, without the membership, by accessing loopholes in Linkedin.
Here’s the problem … Linkedin only displays the first name and last initial for 3rd level connections if you’re using a free Linkedin account. It’s tough get anywhere by calling an employer to ask for Ben F. Unless the company is small, you’ll need to give the person (or automated attendant) answering the phone Ben’s last name also. Linkedin used to give full names of any of your connections – Now they charge you just to get last names of your 3rd level. If you don’t happen to share groups with this contact, you’ll only be able to see their title with no name at all (name will be listed “Linkedin Member” – real helpful!).
In addition, if you want to do some basic research about Ben’s kite and publishing business before calling him, you’ll want to see the details of Ben’s profile. Linkedin also blocks free account users from detailed profile information of 3rd level contacts.
Good thing there’s a number of dirty rotten job search tricks you can use to uncover this information!
Here’s 8 ways to access information on 3rd level Linkedin contacts for free:
- Via Google or Bing: This can be an issue if you already know the user’s name and you’re Googling an individual to get more information. If Google returns a link to that individual’s Linkedin profile, you may not be able to see any information on their profile. This can happen to users of free accounts searching for 3rd level connections or to those you are not connected at all – but only if you are logged into Linkedin using the same browser as your Google search. The solution is simple – either logout of Linkedin or search Google in a different browser (signed into Linkedin using Chrome, while searching Google in Firefox).
- Search Linkedin: If you already know the user’s name, Linkedin assumes you must know them and will return full profiles when you search Linkedin by name. This method may not help you see the last name of members choosing the highest privacy settings. In this case, try one of the methods listed below.
- Linkedin/Google Combo Search: If your Linkedin search turns up a profile with an initial for a last name or “Linkedin Member”, here’s a dirty rotten job search secret for you to use. Copy the person’s title (even though the name isn’t displayed, the contact’s title is displayed). Use a different browser to search using the following string: “Site:linkedin.com FIRSTNAME + FULLTITLEHERE“. This causes a browser to search a specific site for a specific string – if the title has many words, try including quotes around the title.
- Export: Most 3rd level Linkedin users (those not choosing the highest privacy settings) will allow you to export profiles to pdf. Depending on user security settings, exporting profiles to pdf may provide more information than what you see on screen. Mouse over the arrow button below the user’s name, to get to the “Export to pdf” link. Some users’ security settings may not display much information on pdf exports – for those members, scroll to the bottom of the pdf and click Contact ____ on Linkedin – This will often return full profiles and last names of 3rd level contacts.
7 Ways College Students ( and Other Job Seekers ) Can Benefit from LinkedIn
Considering the excellent benefits that connecting with professionals on LinkedIn brings, college students can never ignore this social networking platform. In fact, your networking on LinkedIn should begin as early as possible. LinkedIn can help you find jobs as soon as you graduate from college.
However, it’s a regret that college students spend very little time on this professional social networking platform, as compared to the time spent on other popular social networking websites like Facebook, MySpace and Twitter.
Given below are some key tips on how college students should use LinkedIn and how they can reap maximum benefits by connecting with professionals on this social networking website.
1. Getting Job Email Alerts
Once you have created your professional profile on LinkedIn, you can set email alerts to receive notifications of recommended jobs. Students and jobseekers will be able to see the notifications on their homepage as soon as they log into their LinkedIn accounts.
2. Connecting with Professionals
If you have a look at LinkedIn, you’ll be surprised to find out the large number of professionals who choose to connect here. In fact, you can find your friends, co-workers, colleagues, classmates and family members on this platform. And it’s never a tough job connecting with them all. What’s more, you can even import your email list to find out who among your friends is present on LinkedIn.
3. Conducting Company Research
One of the biggest benefits LinkedIn offers college students and jobseekers is that they can check out the pages of their targeted employers. By visiting company, pages, you can conduct a research on the whereabouts of the company, the hiring process and what people have to say about that organization. This kind of company research on LinkedIn can always keep a stay ahead of your competition and increases your employability.
4. Getting Recommendations
LinkedIn also offers a feature through which you can get other people to recommend you. People with a maximum number of recommendations have a great chance of attracting the employers’ attention. College students too can try to get as many recommendations as possible to increase their employability.
Be sure to check out How to Get More LinkedIn Recommendations as well.
Is LinkedIn the future of job boards? Maybe…or maybe not
Posted by Jeff Dickey-Chasins
The folks at LinkedIn have been busy lately, rolling outnew features, connecting with their users at the LI conference, and busily expanding their empire in all directions. Some pundits are proclaiming that LinkedIn is really the next step in recruiting – aka, job boards 2.0 (or more).
Well? Is LinkedIn the future of job boards? Maybe:
- They have equaled or eclipsed the biggest general job boards such as CareerBuilder and Monster – with a publicly accessible (more or less) resume database married to a social network.
- They’ve created ingenious ways to lure employers into spending more on LinkedIn simply to increase their employer brand…on LinkedIn. Admit it – a brilliant move.
- They’ve monetized both candidates and employers – without the backlash that’s occurred on other sites such as TheLadders
- They’ve taken Indeed’s PPC model and adapted it – so that employers bid on the jobs shown to candidates’ pages (but of course you can still buy LI job postings, in case you were wondering)
- They’ve gone further than any other industry player in creating a universal apply button that can be placed on job ads (and which, of course, conveniently uses the candidate’s LI profile)
- And last but not least – they continue to generate significant revenue andinvest in their technology. How many job boards are doing both?
However, as you may have noticed from the headline, there is another side to this story. Is LinkedIn the future of job boards? Maybe not: Read why and complete article
Top 10 Strangest Titles You Can Find on Linkedin and Will They Further Your Career
By Saul Malpass
Titles 6-10 and more advice
In the current economic climate and with competition in the jobs market becoming ever tougher, some people have resorted to using imaginative and creative job descriptions to help them take the next step on the career ladder.
LinkedIn
This trend has been seen most clearly on LinkedIn, an online portal where people can ‘connect’ with colleagues and friends and then in turn with these people’s contacts and grow their business network. This will then enable them to use these new contacts to explore employment or business opportunities. Below we look at the 10 strangest job titles that can be found on LinkedIn and question whether using one of these is really the best way to further your career.
1. Digital Overlord. This person is someone who works in IT and sees themselves as something of a guru.
2. Wizard of Light Bulb Moments. A great ideas person.
3. Retail Jedi. Someone who considers themselves to be a great salesperson.
4. Creator of Happiness. Less of a job description and more a description of the type of person you would be employing.
5. Change Magician. Someone who could turn your business around, or who at least thinks they could.
Titles 6-10 and more advice
5 Tips for Optimizing Your LinkedIn Company Page
By Stephanie Sammons
Do you have a LinkedIn Company page?
Have you employed the newly designed look and features?
If you haven’t created a LinkedIn Company Page, now is the time to do so.
The new layout makes it easier for people to find, follow and engage with your Company Page.
Here are the new design updates and features that you can take advantage of on your Company Page.
#1: Banner Images
Bring your Page to life! Add a banner image to the top of your LinkedIn Company Page.
Social Media Examiner's LinkedIn Company Page banner.
The default landing tab for your Company Page is the Home tab. Your banner image will show up at the top of this tab.
This is very similar to the Facebook Cover Image that you are able to utilize on your Facebook Business Page, although the image size is different. The size of the LinkedIn Company Page banner image should be 646 x 220 pixels.
Use the banner space to illustrate and extend your unique branding and messaging.
Note that you will not be able to place a clickable URL behind your primary banner image.
Sprout Social's LinkedIn Company Page banner.
Don’t be afraid to make your banner image eye-popping or attention-grabbing! This is an opportunity to earn new followers for your Page.
Without collecting followers, any updates you post to the Page most likely will not be seen.
LinkedIn has stated that you only need 100-200 followers for your Company Page to reach the tipping point to start making an impact and driving engagement. That’s great news!
The “About” section of your Company Page has been moved down to the bottom of the page. Still, it’s a good idea to review this area and make sure it’s up to date.
The "About" section now sits at the bottom of your LinkedIn Company Page Home tab.
In the Specialties section of your company description, you will want to use relevant keywords for your company so you’ll be found in LinkedIn searches.
Take full advantage of the Home tab and maximize all of the features here!
#2: Career and Products Now Featured on Home Tab
Rather than burying information about your company’s products and services or careers, there are now sidebar spaces on the Home tab that feature these sections of your LinkedIn Company Page. This makes it easier for visitors to find what they are looking for on your Page.
Dell's LinkedIn Company Page sidebar.
If you are not utilizing the Careers tab section of your Company Page, you will see a default image of your logo icon and some default text that says “Learn more about our company and culture.”
For the Products and Services section in the sidebar, the first product that you’ve created in the Products and Services section of the Company Page will be featured here. Make sure your first product is the primary product you want featured.
Don’t be afraid to get creative with the products or services that you create. Think outside of the box. They don’t have to be products and services that you offer in the traditional sense.
Rather, you could showcase free downloads or special reports, a free assessment or even a conference or event on your Products and Services tab.
Showcase interesting offers from your company under the Products/Services tab.
The goal is to get your Company Page visitors interested in learning more about how you can help them accomplish their goals! Showcasing unique content in this tab will drive engagement and potentially encourage recommendations for your business.
6 LinkedIn Groups to Help You Land Your Next Job
by
Chelsea P. Gladden is the Director of Marketing & PR for FlexJobs, an award-winning service that helps job-seekers find professional opportunities that also offer work flexibility, such as telecommuting, freelance, part-time or alternative schedules. To learn more about Chelsea, visit FlexJobs.com or tweet her @FlexJobsChelsea.
With the upcoming election, we are hearing more and more about the need to increase jobs. If you are among the 12.1 million Americans who are out of work, continuous networking is key. Because forking out dollar after dollar to attend conferences and events weekly isn’t feasible for someone who needs to be earning money, the obvious option is social networking. LinkedIn is a great option for connecting with friends, former colleagues and their connections who can possibly introduce you to your future boss. To further your reach, consider joining discussion groups and actively participating. Not only can you meet new connections, but the groups often include job listings or upcoming opportunities. The following are six groups to to consider joining right now.
1. Jobs 2.0: A discussion group that includes the latest tips for finding employment online, join this group to get advice from career experts and interact with recruiters.
2. Your College’s Official Alumni Group: Find your college’s alumni group and join now. As the University of California Santa Barbara’s alumni group writes, job seekers can “expand their influence, networking, business and career opportunities.” To join your college colleagues, do a search on LinkedIn for your university, and look for the keyword “official” to make sure you’re choosing the real group and not one of the many unofficial alumni groups.
3. Companies You’ve Worked For: Similar to your college alumni group, join any groups affiliated with your current or former employer. It’s a great way to stay connected for a future recommendation or see where past co-workers are working now, as you may want to join them.
Tips 4-6 and Complete Mashable Article
Chelsea P. Gladden is the Director of Marketing & PR for FlexJobs, an award-winning service that helps job-seekers find professional opportunities that also offer work flexibility, such as telecommuting, freelance, part-time or alternative schedules. To learn more about Chelsea, visit FlexJobs.com or tweet her @FlexJobsChelsea.
With the upcoming election, we are hearing more and more about the need to increase jobs. If you are among the 12.1 million Americans who are out of work, continuous networking is key. Because forking out dollar after dollar to attend conferences and events weekly isn’t feasible for someone who needs to be earning money, the obvious option is social networking. LinkedIn is a great option for connecting with friends, former colleagues and their connections who can possibly introduce you to your future boss. To further your reach, consider joining discussion groups and actively participating. Not only can you meet new connections, but the groups often include job listings or upcoming opportunities. The following are six groups to to consider joining right now.
1. Jobs 2.0: A discussion group that includes the latest tips for finding employment online, join this group to get advice from career experts and interact with recruiters.
2. Your College’s Official Alumni Group: Find your college’s alumni group and join now. As the University of California Santa Barbara’s alumni group writes, job seekers can “expand their influence, networking, business and career opportunities.” To join your college colleagues, do a search on LinkedIn for your university, and look for the keyword “official” to make sure you’re choosing the real group and not one of the many unofficial alumni groups.
3. Companies You’ve Worked For: Similar to your college alumni group, join any groups affiliated with your current or former employer. It’s a great way to stay connected for a future recommendation or see where past co-workers are working now, as you may want to join them.
Tips 4-6 and Complete Mashable Article
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