The folks at LinkedIn have been busy lately, rolling outnew features, connecting with their users at the LI conference, and busily expanding their empire in all directions. Some pundits are proclaiming that LinkedIn is really the next step in recruiting – aka, job boards 2.0 (or more).
Well? Is LinkedIn the future of job boards? Maybe:
They have equaled or eclipsed the biggest general job boards such as CareerBuilder and Monster – with a publicly accessible (more or less) resume database married to a social network.
They’ve created ingenious ways to lure employers into spending more on LinkedIn simply to increase their employer brand…on LinkedIn. Admit it – a brilliant move.
They’ve monetized both candidates and employers – without the backlash that’s occurred on other sites such as TheLadders
They’ve taken Indeed’s PPC model and adapted it – so that employers bid on the jobs shown to candidates’ pages (but of course you can still buy LI job postings, in case you were wondering)
They’ve gone further than any other industry player in creating a universal apply button that can be placed on job ads (and which, of course, conveniently uses the candidate’s LI profile)
And last but not least – they continue to generate significant revenueandinvest in their technology. How many job boards are doing both?
However, as you may have noticed from the headline, there is another side to this story. Is LinkedIn the future of job boards? Maybe not: Read why and complete article