Making LinkedIn work may seem like a daunting task to some, but in actuality, it’s simple, easy to use, and will increase your professional success tenfold.
I commonly get asked what type of content should people share on LinkedIn. Would you ask Michelangelo how he painted the Sistine Chapel? Hamilton how he wrote the Federalist Papers? Beethoven how he wrote the Moonlight Sonata? Maybe you would, maybe you wouldn’t - but fortunately, choosing what to share on LinkedIn is much simpler. Here are five types of content I recommend you incorporate into your sharing strategy.
1. Content for Discussion
Engaging content, by far, is one of the best ways to get people interacting with you on LinkedIn. Find an article that you find interesting, bonus points if it’s in your area of expertise, share it, and add your own comment onwhyyou find it interesting. Why is this piece of content important? What do you think is the most important part people should pay attention to? Give them a reason to care about the information you just posted.
And then, this next piece is probably the most important, finish with an open-ended question. Encourage people to comment. To engage. Sometimes it also helps to have a peer to team up with, you always comment on her content and she does the same for you.
3. Evergreen Content
Evergreen content is content that is relevant yesterday, today and a year from now. Think: tax deductions tips for small businesses (evergreen content for a tax CPA) or employee handbook tips (employment lawyers.) This is the Cobra Kai of content. Why? Because Cobra Kai never dies.