You may be working from home but for many professionals that doesn’t
equate to hours of spare time. Conversely, as we start to emerge from
the COVID-19 fog, you know that you need to start generating new
business and promoting yourself.
LinkedIn is a great resource to
leverage in order to market and position your brand when you are still
remote working. Many people think they don’t have time for LinkedIn even
when they understand it is an important social media tool. However, 20
minutes a day is actually sufficient time to build and engage your
audience to build your brand and generate material business.
are the things that you should check each day to achieve great results.
Even if you do only one of these consistently, you will rapidly see the
fruits of your labour.
1) Home Page: As soon as you land on
LinkedIn, the Home Page is the first thing that you see. As you scroll
down the page, you will notice the activities related to your network.
There are several tasks for you here: You may like to interact with
friends and colleagues who are adding value. You may comment or share
the activities you find helpful. Algorithm-wise, comments are worth more
than shares on LinkedIn – people will appreciate them as they’ll drive
the reach of their posts.
2) Who Viewed My Profile?: On the
Home page just below your picture, you will notice “Who viewed your
profile”, followed by the number of views. Check out who is viewing your
You want to be found. That’s what LinkedIn is all about.
If you are getting found at rather frequent intervals and are attaining
substantial three-figure numbers, you are well on your way to this
Review the person who stopped by as they are interested in you. If they
fit your “ideal client” criteria reach out and invite them to join your
network. If you say you noticed they veiwd your profile, they’re 10x
more likely to accept your invitation.
4) Invitations: Invite 10 targeted people to your network daily:
Tell them how you know them, find something in common, be enthusiastic,
reference their profile. Courtesy will get you far. I always thank the
person in advance for agreeing to connect. When they connect, offer to
introduce them to someone in your network if they wish. That way, your
new contact feels they can benefit from the connection.
See all 7 ways to leverage and the complete Entrepreneur article