Monday, March 17, 2014

5 Reasons Why Linkedin is Crucial to your Career

To quote Forbes magazine: “LinkedIn is far and away the most advantageous social networking tool available to job seekers and business professionals today.”

Linkedin was born in the living room of Reid Hoffman in 2002 and launched in May 2003. It had 4,400 members by June of that year.  By November 2012 it was in use in 200 countries and had 187 million members.  In January 2013 it had 18 million members in the UK alone.

I have been on LinkedIn for many years and have seen it grow from a platform largely inhabited by IT industry early adopters to the essential tool for all job seekers that it is today.  Recently I read a very interesting blog by Greg Savage, a highly respected recruiter trainer, who wrote very convincingly of his belief that Linkedin’s business plan is to take the recruitment industry out of the market by connecting job seekers directly with Inhouse recruiters.  You can read what he said here: Can we trust Linkedin?

In order to achieve this long term goal Greg believes that LinkedIn is wooing the recruitment industry with offers and functionality designed order to make the platform even more attractive as a place for recruiters to go.  This in turn will attract the job seekers.  Then at some point Linkedin will chuck all “external” recruiters off the platform and charge comapnies to access the talent.  Now Greg may or may not be right in his opinion, but the long and short of it for those looking to progress their career is that LinkedIn is now a critical part of any job search strategy, whatever your level of seniority, wherever you live and whether or not you are looking for your next permanent role or for an interim opportunity.
Linkedin is important to you as a Career-building tool for 5 reasons:

1) It is the most effective and cheapest way of building your personal employment brand online.

2) It makes you visible to both External and In-house Recruiters

3) It gives you access to the unadvertised job market.

Read more on these three reasons, reasons 4 and 5, and the complete article

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