by Ta'Rikah Jones
More and more recruiters are using social media tools like LinkedIn to find the best candidates in the market. As a graduate on the job hunt, it’s important to not only have an up-to-date resume but also an optimized LinkedIn profile in order to open doors and land that dream job.
Create an Attention-Grabbing Headline
No matter where they’re used, headlines are always the most important component to any piece of content because they are what grab the reader’s attention. LinkedIn allows 120 characters for a headline and these characters should be used to state what a candidate does as opposed to what they are. And it goes without saying that these headlines need to be enticing to get employers and recruiters to click on the profile.
Have an Appropriate Profile Picture
LinkedIn is a social media network for professionals to connect, not for friends and families to show off vacation photos. Having a professional headshot with a neutral background is the best way a candidate can present themselves to prospective employers. The photos should be warm and personable but always, always professional.
Industry-relevant keywords used throughout a user profile help that profile be found higher within LinkedIn’s search rankings, which increases the likelihood the candidate’s profile will get noticed. It’s a good idea to use keywords specifically in the skills section since these sections will also come up in search queries as well.
Tips 4-7 and the complete article
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