Friday, April 26, 2013

Your LinkedIn “To Do” List Should Include These 5 “Don’ts”


One of the primary benefits of joining LinkedIn as a social network is its almost exclusive focus on career and professional endeavors.
In sometimes stark contrast to Twitter and Facebook, LinkedIn members have developed preferred ways to communicate with each other via the system’s features and functions. As the platform has evolved, some connection and communication techniques have become more effective than others.
How can you make the best of your LinkedIn account? Here are a few tips to add to your LinkedIn “to do” list, in the form of some valuable “don’ts”:

Don’t Just Send the Default Invitation to Connect

“I’d like to add you to my professional network” is the standard text you’ll find when you decide to send an invitation to another LinkedIn user. Leaving this as is, frankly, doesn’t say much about who you are and why you want to connect.
It’s easy to add a sentence or two to personalize a message for each recipient. Public relations expert Sakita Holley provides six scenarios (e.g., former boss, prospective employer) and invitation examples.

Don’t Connect as a “Friend” if You’re not a Friend

Unless… this is the only way you have to make the connection and you can explain why you want to connect per item #1 above, don’t do it.
Can you find an email address for the person online? Are you members of the same LinkedIn Groups? Social media consultant Jeff Bullas notes that connecting as a friend “is a major pet peeve for many professionals on LinkedIn.” Exhaust every other available options before selecting “friend” when you send out an invitation.

Don’t Describe Yourself with Overused or Effusive Terms

“Creative” and “motivated” are just two professional buzzwords recently identified by LinkedIn. Used on their own, they don’t really convey anything unique about your qualifications and potential.
Jeff Haden recommends an alternative approach: consider how you introduce yourself to someone you meet in person. Would you say: “I’m a passionate, innovative, dynamic provider of services”? Probably not. In a way, your LinkedIn profile is speaking for you – how are you being introduced?

Tips 4,5, and the complete article

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