Vice President of Marketing, NBCUniversal/Telemundo
LinkedIn emailed me that I'm in its "Top 1 Percent" of viewed profiles. Only two million of us are, so I'll share my pearls of LinkedIn Networking wisdom. On LinkedIn you should:
1. Use a picture and real name.
2. List a profession, even if you're jobless. Examples: "Financial Services Professional," "Global Brand Marketer" or "Fortune 100 Accountant." Your headline doesn't need to say unemployed. If you don't list your company's name, the assumption is you're seeking new opportunities.
3. When you reach out to someone, know what they and their company do. Don't assume you already know. I often get emails from people about Latin American marketing because I work at Telemundo, whose primary business is TV for U.S. Hispanics. Not the same thing. It's not cheating on LinkedIn to use other sites like Google to research a company before emailing new contacts.
4. If you want a contact to forward your info, write an email that is easy to forward and helps you. An email with typos won't cut it. Neither will one that says you'd like a job in three different industries like wealth management, public relations or sales. Nor does one about your interest in jobs at three competitors.
5. Don't say that you'd like any job in the field. Know your skills and explain how they match a particular job or opening. The job opening for a jack-of-all-trades is rare.
6. Do not send job requests in an email with multiple cc's at various companies. Court your contacts. Make them feel special. No one wants to see that you want any old job. We'd like to feel that you want a job from us or with our companies.