LinkedIn is the social network for the professional crowd. It can be a fantastic resource for networking, hiring or finding a job, gathering sales leads, staying up-to-date on industry news and participating in the conversation.
But for entrepreneurs who are just starting up, or perhaps less social-media savvy than others, making the most of LinkedIn can seem kind of daunting.
It doesn't have to be. Below are some proven tips to help you use LinkedIn to its fullest potential for your business.
1. Fill out your page completely with all the important details of your business.
First off, an incomplete profile simply doesn't look good on LinkedIn. So make sure you fill out all the sections that apply to your business.
Be sure to put the most critical details about yourself or your business on top, so people won't miss them. Explain exactly what your company is, who your clients are and how you help them. Also showcase your products by filling out the "Products and Services" section of your company page.
2. Highlight your expertise.
One great way to connect with people is by positioning yourself as an expert in your industry. Others may come to you seeking professional advice and insight. Real relationships can be born.
One way to do this is to post articles you've written about your business and industry. Also be sure to share work samples or white papers to the "Pages" section. On your profile, note any honors or awards you have received. Also get endorsements and recommendations.
Ways 3-10 and the complete Entrepreneur article