Thursday, August 29, 2013

Want to Supersize Your LinkedIn Page? Focus on the 3 C's

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Q: What's the best way to get organic growth for a LinkedIn company page?
- Visify Books, Detroit
A: Don't let the social media "gurus" out there fool you: There is no exact formula that will magically get you 100,000 followers overnight. However, there are definitely practices that you can employ to help grow your social-media network. I have found that if you stick with the three C's -- community, content and consistency -- you can enhance your LinkedIn company page over time.
Community. Use your real life community to help build your social-media channels. Every time I start using a new platform, I ask my friends and family to connect with the page first. The people that care about you will be your biggest cheerleaders. By getting them to engage, you will start to build a foundation to attract new people.
Also, use your existing social-media communities to attract new people to your LinkedIn page. Have you shared your business page via Twitter and Facebook? All of these channels should be interconnected.
Content. Practically everyone is on LinkedIn for career purposes, so make your page a resource for your industry. Share engaging, original content with your followers that they can utilize in their everyday life. For example, publish workplace tips or career advice relevant to your audience.
Read the Entrepreneur.com article for the rest of "content" and C #3

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