Tuesday, February 19, 2013

Social Branding: How To Create The Perfect LinkedIn Profile Blueprint

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Optimizing your social media / LinkedIn profile is key to you managing your social brand. Using this The Perfect LinkedIn Profile Blueprint will help you make your social brand work a little harder for you!

I just returned from SAP’s field marketing kick-off meeting where we provided social media brand tune-ups using a similar format as the blueprint outlines.  Many of the 2,000 people who stopped by our Social Media Genius Bar had their profiles tweaked and enhanced to highlight their true brand! There are many platforms on which your brand can excel, however, one of the key components to your social brand is your LinkedIn profile. LinkedIn is the digital hub for your experience and network of past, present and future clients! You need to invest some key time into your profile because it is the first thing that your contacts check out when they meet you are going to meet you. Did you know that LinkedIn states that only about 50% of users have a completed profile? This under-completed profile is an enormous missed opportunity to be found and to position your social brand!

How To Build The Perfect LinkedIn Profile

Use this social media blueprint to help you build your perfect LinkedIn Profile.
Social Branding: How To Create The Perfect LinkedIn Profile Blueprint image Slide111

2013 LinkedIn Profile Character Limits

Knowing the space with which you can work in your LinkedIn profile is key to helping you build your perfect social brand! Here are your character limits:  More tips and complete article

1 comment:

  1. Interesting, indeed.

    Thanks for bringing the Social Branding BluePrint into light...!!

    ReplyDelete