Wednesday, February 20, 2013

29 LinkedIn Tips Everyone Should Use


LinkedIn continues to be cited as one of the top sites for sales professionals, recruiters, and job seekers. Is the site continuing its’ explosive growth? LinkedIn recorded 4.2 billion professionally oriented searches on the platform in 2011 and is on pace to surpass 5.3 billion in 2012. Additionally, they’ve added 1,000 employees this year. Yeah, that’s growth.

We’ve been working with the Minnesota Recruiters community on publishing some great content for job seekers and recruiters. 2 of the most recent posts include 25 social media tips from Recruiters and 50 job search tips. The focus for this article is LinkedIn and goes beyond the basic tips of using a professional photo.. Here are 29 LinkedIn tips everyone should use:
  1. Looking for a promotion or ideas to advance in your current role? Use LinkedIn to search for people and titles of the jobs you’re interested in. This is great research for what skills you’ll need to obtain.
  2. Use the CardMunch app for growing your network and LinkedIn connections. It’s quick and easy – use it for every person you meet and business card you receive.
  3. Use spellcheck. As Steve Levy told me in a recent call, you don’t want the word moron added to your skills inventory. A great example of this:  Are you the “Director of Pubic Relations”, or the “Director of Public Relations”. :)
  4. Create a more compelling summary. Many LinkedIn profiles lack information in the summary which is near the top of the profile. This is a quick way to stand out from others on the site.
  5. Take initiative beyond connecting. Don’t be afraid to ask for a call, a meeting, an informational meeting, or interview .
  6. Write and include a creative headline in your profile.
  7. Stay up-to-date with your network and use the site often. Don’t just engage with your network when you need something. Give back, frequently.
  8. There are now more than 2.6 million company pages. Use the company search function and use the results to research and connect with employees from target companies and follow their pages.
  9. Save time by signing up for job alerts – and let the site do the searching for you.
  10. Clearly articulate the value and impact you have made in current and past positions.
  11. Include specific information throughout your profile (context of roles, location, direct contact info, etc.).
  12. Connect your LinkedIn profile from other sites you use (twitter, facebook, blogs, about.me, etc.).
  13. Keep the skills section of your profile updated throughout the year.

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