5 Golden LinkedIn Tips to Make Your Profile Gold Dust

Laurence Hebberd

LinkedIn – the world’s biggest professional network – continues to grow, and has truly become a force to be reckoned with. Every day, millions of us login to see how our friends are getting on in their jobs, read status updates and, sometimes, apply for jobs ourselves. Every user who signs up to LinkedIn creates a profile when they join, and there are a number of different tips you need to remember to ensure your profile gets found and read by the right people (whether that be potential clients, or headhunters from the company you really want to work with).

However, there are always tips which are forgotten about – and they really shouldn’t be. Here are 5 golden tips which will make your profile hotter than the sun:

1) Killer headline:

Currently, there are over 467 million users on LinkedIn, and that’s a lot of people, all in one place, trying to do similar things to you. You’re a small fish in a big pond, and you need to find a way to stand out amongst the pack.

The most-viewed element of any LinkedIn profile is the headline – the same line of text under someone’s name. With everything on your profile, you want to capture the attention of the reader as soon as it’s seen, otherwise you risk them losing interest and going elsewhere.

The automatic headline given to you by LinkedIn is your currently job title and company – which is good – but you want something that will show you for who you are. How many years have you been working in that position? What else have you done in the past? List all of these in your headline and make it extremely interesting. For example:

Senior Account Manager with 6 Years’ Experience Working in Social Media and Digital Marketing

That headline could simply say Senior Account Manager at [company], however, you now know exactly which accounts they manage, and what their expertise is. You understand exactly how many years’ experience they have in that position, and you can judge about whether you want to work with (or hire) them.

Finally, don’t make your headline cheesy or non-genuine – you’ll just be ignored.

 

To recap: be creative, outline who you are (more than just your job title), and be genuine. Your LinkedIn profile is your place to showcase the real you.

2) Outline contact details:

If you’re searching someone out on LinkedIn, or if you’re looking for a job, you want the methods of communication to be quick and easy. Sometimes, sending a connection request can take a while (as someone may be busy doing other work), however an email or a phone call is (normally) instant. Unless you are connected to someone, you’re unable to see their contact details, and you have to wait to be connected.

If you are someone who wants to receive opportunities from potential clients, or headhunters, outline your main contact details at the end of your ‘Summary’ section. You can list a phone number, an email address, or both – but make it easy for people to contact you! You can always send them a connection request once you’ve received their email, and you’ll save yourself a lot of time in the long run.

I’ve seen lots of people who forget that LinkedIn is an online networking platform, so end up hiding their contact details – and you can’t easily offer them a prime job or work opportunity!

Read tips 3-5 and the complete UndercoverRecruiter article

3 Clever Ways Recruiters Can Mine LinkedIn’s Data for Better Hiring Insights

Posted by Siofra Pratt

LinkedIn is the largest professional database in the world. But as the world’s largest professional database, LinkedIn doesn’t just house an almost infinite list of candidates, it also houses vast amounts of data on these people including where they live and work, the companies they work for, the companies they used to work for, the industries they typically tag themselves in, and the skills those within a certain industry typically list themselves as possessing. In other words, highly valuable insights we can use when it comes to trying to find the best candidate for the job.

In this blog, we’re going to show you how to use LinkedIn’s data to gain invaluable insights that will improve your hiring process and enable you to act as more of a consultant with your Hiring Manager. Sound good? Great! Let’s get stuck in.

1. Who are the top employers of the skills my client/organisation is looking the find?

This is a really important thing to understand. Sure, you can go and source candidates from anywhere, but wouldn’t it make more sense to identify where the talent that you’re looking to hire typically go for work i.e. who employs the most people with the particular skill set you’re looking for? Of course it does! Having a good understanding of this is important for two reasons:

  1. If the employers you identify have a big team of people with those skills, there’s a higher chance of you being able to poach out their talent.
  2. It’s interesting to note why people with those particular skills are attracted to those organisations.

For example, lets identify the top employers of people with a pre-sales background and RFP experience. After we’ve built out a Boolean search string using the Universal Search Method (seen below), we paste it into the Keywords field of LinkedIn Advanced Search function.

linkedin data

When we click ‘Search’ we can see that there are over one million people on LinkedIn who match our search criteria, but we’re actually not interested in the people. We’re interested in the information contained within the Current Company field on the left hand side of search results page. Here we can see the top 5 employers of people with a pre-sales background and RFP experience in the world. In this example, they are IBM, Tata Consultancy Services, Cognizant, Oracle and Microsoft.

linkedin data

To find out who the top 5 employers are more locally to you (or more relevant to the location you’re recruiting within), all you need to do is click the ‘+Add‘ button in the Location field just above the Current Company field and type in the country/city you require. In this example, we’ll use Sweden.

linkedin data

When I re-run my search, I can now see that the top 5 employers of people with a pre-sales background and RFP experience in Sweden are Ericsson, Tieto, Capgemini, IBM and H&M.

linkedin data

Armed with this knowledge, I can now better inform my Hiring Manager as to where we should might target to find people with these skills. I can also use this information to build an attractive proposition to help entice them to move from their current employer and come and work for my client/organisation.

See all 3 ways and the complete SocialTalent article

30 LinkedIn Tips for Effective Small Business Networking

LinkedIn is a powerful online professional networking platform with more than 450 million worldwide registered users. Every second results in more than two new signups, and there are well over a million unique visitors every month. You probably already know that LinkedIn is popular among the job-seeking crowd. The truth is, there are more than 40 million students and recent college graduates on LinkedIn.

So you may be wondering if LinkedIn is tailored specifically for those in the market for a traditional job, or if you — as small business owner — can use the network to grow your business.

The short answer is yes, provided you follow some LinkedIn best practices for small businesses. Don’t worry. The list below is quite lengthy, but you do not need to implement every single one of these tips to see an increase in your LinkedIn networking power. Pick just a few of your favorite ideas to start, and add more into the mix over time.

Tips to Improve Your Public Profile on LinkedIn

LinkedIn offers several ways to highlight yourself and your business, the primary method being your personal public profile. Your profile is not only public to anyone searching LinkedIn, but also those use public search tools like Google, Yahoo! and Bing, giving you an opportunity to add a new search-friendly way to promote yourself.

The tips below will help your profile pop up in relevant research results and increase your ability to be found online.

7. Look for connection possibilities: Check who is viewing your profile in order to find potential new connections. If your profile is set to public, other will be able to see when you look at their profiles as well.

9. Use recommendations: Ask your customers for recommendations on LinkedIn. These testimonials act as powerful word of mouth referrals that everyone visiting your page can see.

14. Post updates: Use updates on your Company Page that focus on relationship building. The best updates are authentic, relevant and brief.

See all 30 tips and the complete TheBalance article

8 Big Changes To LinkedIn Groups That Will Enhance Your Social

It’s no secret that LinkedIn is the number one social networking site for B2B Marketers.

Given the network’s user base of over 380 million and the fact that it’s a source of 80% of B2B social media leads, LinkedIn’s prominence in the B2B industry will not change any time soon.

So if and when LinkedIn makes a necessary change it is important that organizations make a note.

LinkedIn has made more than 2 million discussion groups private, a major step in the social network’s efforts towards improving the quality and professional nature of membership groups.

The move here was based on feedback of LinkedIn groups who craved real connections with peers and industry leaders helping them learn and grow.

Along with making the groups private, LinkedIn has also introduced several other changes that warrant a closer look for any brand making strides and gaining social presence on the network.

Here are the eight changes to LinkedIn groups that B2B marketers need to be aware of.

5. New app available for LinkedIn groups

new app available for LinkedIn group for changes to Linkedin groups

LinkedIn has released a stand alone group app, just for iOS with the android version in the pipeline.

Searching for various groups will not be possible through the app, but you can participate in discussions through the app followed by a new algorithm suggesting new groups just for you based on your profile and past interactions.

The new app will appeal to users who constantly engage in discussions whether on the go or in office. Leveraging the convenience of this mobile app and staying ahead of your engagement opportunities as a part of your social monitoring approach.

7. Spammers will be put into the naughty corner spammers in naughty box for for changes to Linkedin groups

From now onwards anyone who is perceived to be spamming the group will be relegated to a penalty box, or indeed booted out of the group altogether.

This privilege of acting against spammers not only extends to the group manager but to all the other group members as well.

Yes that’s right, any group member will now have the power to report or remove conversations that they believe don’t meet the guidelines of LinkedIn, and can even block the person who makes these comments.

See all 8 ways and the complete JeffBullas.com article

5 Things About LinkedIn I Wish I’d Known A Long Time Ago

By Shawn Doyle

 

We have all had the conversation. When Linkedin is mentioned, many business people get “that look” and sigh. They just don’t get LinkedIn and are weary of getting invited to link to people they don’t know.

They just find LinkedIn irritating, or just irrelevant.

Guess what? There is a lot about LinkedIn I wish I would have known a long time ago. I didn’t understand that LinkedIn can be a tremendous networking and marketing tool.

It can be a great sales tool- if you know some of the inside tricks many people don’t know about. Yes, you can get business being on LinkedIn. Here are five things about LinkedIn I wish I’d known a long time ago:

1. You can start your own group.

On LinkedIn you can create your own special interest group. It is easy and only requires a few easy steps and then voila! You are the proud owner of your own group.

Imagine if you will, having a group of people that are all your potential customers. Some groups on Linkedin have as many as 500,000 members! You also can control who joins.

Here is an inside secret- if you start a group, you can send a message to everyone in the group once a week by pushing one button. That message goes to their email and to the group discussion.

Here is a confession- as proof of concept, I started a group on motivation and I have almost 15,000 members.

2. You can look at who has viewed your profile.

Many people don’t realize that LinkedIn provides great data about who has viewed your profile. You can find out who viewed your profile, and look at and compare how many people viewed your profile compared to the week before.

LinkedIn also provides data on how your profile ranks compared with other professionals like you, and gives you advice on how to improve it.

See all 5 things and the complete Inc. article

7 Ways to SEO Your LinkedIn Account

By Adam Heitzman

 

LinkedIn is slowly introducing more and more options that can be optimized and help users improve their profiles for LinkedIn search. The site will even tell you, with its new How You Rank feature, the percentile you’re in when it comes to views in your industry. This essentially means you can see if you’re in the top 5 percent of views versus the top 50 percent, and you can see changes to this number in real time. For many, the number isn’t what they had hoped (especially if you’re looking for a new job). This means optimization attention is on the rise, and it’s time to SEO your LinkedIn account.

Tips for Optimizing Your LinkedIn Account for Better Visibility

Many of the LinkedIn optimization options are changing and becoming more advanced, so even if you went through and tweaked your profile a few years ago, it’s a good idea to give it a second look. Here are a few tips:

  1. Use the publisher option.

The publisher option is fairly new and allows you to post articles directly to LinkedIn. This not only helps you show your expertise, but it gives the LinkedIn bots more content and information to work with. It also shows you’re active, and helps your name and face show up in the news feeds of your followers.

In an article on Search Engine Watch, Amanda DiSilvestro writes about how the publisher option works and how to cater your content to LinkedIn. In short, all you have to do is visit your homepage and click the little pencil icon, which will be below your photo. You can then copy and paste and publish, and check metrics for the post once it’s live. The post will show up in your connections’ news feeds as well as be on your LinkedIn profile page, under the Posts section.

  1. Promote your LinkedIn profile elsewhere on the Web.

Part of SEO-ing a LinkedIn profile is getting it a little bit of publicity. You should put a link to your profile in your email signature as well as on other social networking accounts so you can start creating inbound links. If you ever publisher something interesting on LinkedIn, you can link back to that post on your Facebook profile. You have to be careful mixing social audiences, but as long as you’re sharing something relevant, this is a great way to give your profile a little extra visibility, hopefully form some new connections, and maybe even build links.

  1. Customize your anchor text links.

You may have noticed that your LinkedIn profile can have up to three links, including company website and blog. What most people don’t realize, however, is that you can actually change the anchor text to something more descriptive. All you have to do is select the Other option.

See all 7 ways and the complete Inc. article