Looking For A Job? Don’t Tell LinkedIn

Robert Hellmann

While having a resume means you’re looking for a job, having a LinkedIn profile does not send the same signal. As a result, many job seekers think they need to say on their profile that they are actively searching. Otherwise, how else would a hiring manager or recruiter know to contact them? So they’ll add phrases like “open to new opportunities” or “seeking the next exciting challenge” or “seeking a position in…”

I always tell all my clients, however, not to add these phrases or anything else that indicates they are looking to their profile. Here’s why.

They Will Contact You Anyway

Everyone who uses LinkedIn for  hiring (including both recruiters and hiring managers) knows to contact people who don’t appear to be actively looking if these people fit the bill. In fact, some recruiters will often unfairly give a preference to what they term “passive” candidates, i.e. those not actively looking. This preference is partly the result of the psychology around playing hard-to-get, and partly because of a bias against those who are unemployed.

There Is A Bias Against Hiring The Unemployed

This unfair and unfortunate bias has been documented; see this UCLA study for example. So you don’t want to put any verbiage in your profile that serves to underscore your currently unemployed status.

 If you do happen to be currently unemployed, by the way, here are a few ways to overcome this bias.. See the ways, more tips, and the complete Forbes article

10 Creative LinkedIn Headline Examples

Jorgen Sundberg

The headline is possibly the most important part on your LinkedIn profile. It is your 120 character hook to people finding you in a LinkedIn search, it should be about what you do as opposed to what you are. It should be memorable and enticing enough for someone to click on your profile and not your competitors.

Here is a compilation of a few interesting and creative LinkedIn headlines from around the world. Some are funny, some are memorable and some are very professional. Do let us know which is your favourite below in the comments section!

1. Left & right brain thinker

Giacomo Bracci Helsen clearly uses his whole brain when coming up with new strategies for design.

 

10. Not a team player?

Gordon Rae takes the biscuit with a humorous headline, wonder how it works when applying for a new job? Have a feeling Gordon isn’t too bothered!

I hope these headlines have given you some inspiration and will help you craft your own winning tagline on LinkedIn. If you want feedback on your headline, just write it in the comments and we’ll review it for you!

See all 10 headlines and the complete LinkHumans article

 

How To Update Your LinkedIn Profile For 2017

Liz Ryan

The end of the year has arrived — faster than ever!

You’ve changed over the past twelve months. You are a different person now than you were in January. This is the perfect time to update your LinkedIn profile.

Take a few minutes to log into LinkedIn and visit the Edit Profile page, read through your profile and see whether it still describes you.

You can update your profile to move things around, change them or get rid of them if they’re no longer accurate or relevant.

It’s a very good idea to update your LinkedIn profile at least once a year, or more often if things are changing in your work or career.

Here are five ways to update your LinkedIn profile before January first:

1. Update your headline

2. Update your Summary

3. Update your Skills, Projects, etc.

4. Enhance your profile with media

5. Grab your unique profile URL if you haven’t already

 

See how to update all 5 areas and the complete Forbes article

5 Golden LinkedIn Tips to Make Your Profile Gold Dust

Laurence Hebberd

LinkedIn – the world’s biggest professional network – continues to grow, and has truly become a force to be reckoned with. Every day, millions of us login to see how our friends are getting on in their jobs, read status updates and, sometimes, apply for jobs ourselves. Every user who signs up to LinkedIn creates a profile when they join, and there are a number of different tips you need to remember to ensure your profile gets found and read by the right people (whether that be potential clients, or headhunters from the company you really want to work with).

However, there are always tips which are forgotten about – and they really shouldn’t be. Here are 5 golden tips which will make your profile hotter than the sun:

1) Killer headline:

Currently, there are over 467 million users on LinkedIn, and that’s a lot of people, all in one place, trying to do similar things to you. You’re a small fish in a big pond, and you need to find a way to stand out amongst the pack.

The most-viewed element of any LinkedIn profile is the headline – the same line of text under someone’s name. With everything on your profile, you want to capture the attention of the reader as soon as it’s seen, otherwise you risk them losing interest and going elsewhere.

The automatic headline given to you by LinkedIn is your currently job title and company – which is good – but you want something that will show you for who you are. How many years have you been working in that position? What else have you done in the past? List all of these in your headline and make it extremely interesting. For example:

Senior Account Manager with 6 Years’ Experience Working in Social Media and Digital Marketing

That headline could simply say Senior Account Manager at [company], however, you now know exactly which accounts they manage, and what their expertise is. You understand exactly how many years’ experience they have in that position, and you can judge about whether you want to work with (or hire) them.

Finally, don’t make your headline cheesy or non-genuine – you’ll just be ignored.

 

To recap: be creative, outline who you are (more than just your job title), and be genuine. Your LinkedIn profile is your place to showcase the real you.

2) Outline contact details:

If you’re searching someone out on LinkedIn, or if you’re looking for a job, you want the methods of communication to be quick and easy. Sometimes, sending a connection request can take a while (as someone may be busy doing other work), however an email or a phone call is (normally) instant. Unless you are connected to someone, you’re unable to see their contact details, and you have to wait to be connected.

If you are someone who wants to receive opportunities from potential clients, or headhunters, outline your main contact details at the end of your ‘Summary’ section. You can list a phone number, an email address, or both – but make it easy for people to contact you! You can always send them a connection request once you’ve received their email, and you’ll save yourself a lot of time in the long run.

I’ve seen lots of people who forget that LinkedIn is an online networking platform, so end up hiding their contact details – and you can’t easily offer them a prime job or work opportunity!

Read tips 3-5 and the complete UndercoverRecruiter article

3 Clever Ways Recruiters Can Mine LinkedIn’s Data for Better Hiring Insights

Posted by Siofra Pratt

LinkedIn is the largest professional database in the world. But as the world’s largest professional database, LinkedIn doesn’t just house an almost infinite list of candidates, it also houses vast amounts of data on these people including where they live and work, the companies they work for, the companies they used to work for, the industries they typically tag themselves in, and the skills those within a certain industry typically list themselves as possessing. In other words, highly valuable insights we can use when it comes to trying to find the best candidate for the job.

In this blog, we’re going to show you how to use LinkedIn’s data to gain invaluable insights that will improve your hiring process and enable you to act as more of a consultant with your Hiring Manager. Sound good? Great! Let’s get stuck in.

1. Who are the top employers of the skills my client/organisation is looking the find?

This is a really important thing to understand. Sure, you can go and source candidates from anywhere, but wouldn’t it make more sense to identify where the talent that you’re looking to hire typically go for work i.e. who employs the most people with the particular skill set you’re looking for? Of course it does! Having a good understanding of this is important for two reasons:

  1. If the employers you identify have a big team of people with those skills, there’s a higher chance of you being able to poach out their talent.
  2. It’s interesting to note why people with those particular skills are attracted to those organisations.

For example, lets identify the top employers of people with a pre-sales background and RFP experience. After we’ve built out a Boolean search string using the Universal Search Method (seen below), we paste it into the Keywords field of LinkedIn Advanced Search function.

linkedin data

When we click ‘Search’ we can see that there are over one million people on LinkedIn who match our search criteria, but we’re actually not interested in the people. We’re interested in the information contained within the Current Company field on the left hand side of search results page. Here we can see the top 5 employers of people with a pre-sales background and RFP experience in the world. In this example, they are IBM, Tata Consultancy Services, Cognizant, Oracle and Microsoft.

linkedin data

To find out who the top 5 employers are more locally to you (or more relevant to the location you’re recruiting within), all you need to do is click the ‘+Add‘ button in the Location field just above the Current Company field and type in the country/city you require. In this example, we’ll use Sweden.

linkedin data

When I re-run my search, I can now see that the top 5 employers of people with a pre-sales background and RFP experience in Sweden are Ericsson, Tieto, Capgemini, IBM and H&M.

linkedin data

Armed with this knowledge, I can now better inform my Hiring Manager as to where we should might target to find people with these skills. I can also use this information to build an attractive proposition to help entice them to move from their current employer and come and work for my client/organisation.

See all 3 ways and the complete SocialTalent article

30 LinkedIn Tips for Effective Small Business Networking

LinkedIn is a powerful online professional networking platform with more than 450 million worldwide registered users. Every second results in more than two new signups, and there are well over a million unique visitors every month. You probably already know that LinkedIn is popular among the job-seeking crowd. The truth is, there are more than 40 million students and recent college graduates on LinkedIn.

So you may be wondering if LinkedIn is tailored specifically for those in the market for a traditional job, or if you — as small business owner — can use the network to grow your business.

The short answer is yes, provided you follow some LinkedIn best practices for small businesses. Don’t worry. The list below is quite lengthy, but you do not need to implement every single one of these tips to see an increase in your LinkedIn networking power. Pick just a few of your favorite ideas to start, and add more into the mix over time.

Tips to Improve Your Public Profile on LinkedIn

LinkedIn offers several ways to highlight yourself and your business, the primary method being your personal public profile. Your profile is not only public to anyone searching LinkedIn, but also those use public search tools like Google, Yahoo! and Bing, giving you an opportunity to add a new search-friendly way to promote yourself.

The tips below will help your profile pop up in relevant research results and increase your ability to be found online.

7. Look for connection possibilities: Check who is viewing your profile in order to find potential new connections. If your profile is set to public, other will be able to see when you look at their profiles as well.

9. Use recommendations: Ask your customers for recommendations on LinkedIn. These testimonials act as powerful word of mouth referrals that everyone visiting your page can see.

14. Post updates: Use updates on your Company Page that focus on relationship building. The best updates are authentic, relevant and brief.

See all 30 tips and the complete TheBalance article