Friday, April 18, 2014

5 key tips to maximizing your profile on LinkedIn

Kathie Kelly


In a previous post it was discussed how employers are using LinkedIn and other social media tools to find their future employees and get a feel for their online personality. In this post I share 5 key tips in getting the most out of your LinkedIn profile and ensuring it puts you in the driving seat when it comes to finding your perfect job.


Don’t forget this is a professional network and these tips are geared towards portraying yourself in the best possible light for your future employers – remember everything can be searched so think about your long term goals when you post.


Tip #1: Connect with the key movers and shakers in your industry. If you don’t know who they are then search for companies and groups that resonate with your profession. Take note of who posts regularly and try to engage them by adding your comments too. Try an advanced search to find the key contacts within companies that you want to work for – enter location, job title and company name. You can view 2nd and 3rd tier connections (friends of friends) so the more relevant connections you have in your industry the better.


Tip #2: Regularly post updates.


Tip #3: Ensure your profile is positive 


Wednesday, April 16, 2014

We Can All Be LinkedIn Influencers. Here's How


Want to get published next to Richard Branson and Guy Kawasaki?

When LinkedIn launched the publishing network known as LinkedIn Influencer in 2012, members gained instant access to top voices in business such as Richard Branson, Martha Stewart, and Arianna Huffington. Now you have the opportunity to join these powerful voices as LinkedIn opens the doors to its publishing platform to the public.

"The more you converse, the more you know about how your community works and why they need you. LinkedIn publisher opens up the door to community conversations," says Barbara Rozgonyi, founder of CoryWest Media and Chicago's Social Media Club. These conversations can expand your network in a big way, because all likes, comments, and shares will distribute your content beyond your immediate network. You may also find your content distributed as part of "Best of LinkedIn" and even beyond LinkedIn to its partner sites.

Who Writes?

The privilege of publishing extends to 25,000 members on the network, but LinkedIn is steadily expanding the capability to all members in multiple languages over the next few months. Apply here for access; you'll know you have posting privileges when you get an email from LinkedIn.

A caveat: If you're not a writer and your company's creative archives are bare, don't write a word until you ask yourself why you want to stand out on LinkedIn. What's the purpose? As in any marketing or social-media effort, it's best to have a reason, a strategy, and a plan before you begin.

Rozgonyi's "5 Ways to Sidestep the Social Media Sinkhole" garnered more than 3,400 views and was shared 430 times on LinkedIn. Here's her advice on the why and how of a buzzworthy post.

Why publish?



How do you make your post great?



Tuesday, April 15, 2014

8 LinkedIn Profile Tips

Melissa Leiter

Many people think of LinkedIn as a resume of sorts. While that’s certainly true, it is also so much more. 


Get out of the mindset of “traditional resume” and get ready to learn the LinkedIn profile tips you need to know to help further market yourself and your business.


First, let’s take a look at why you need a LinkedIn profile as a small business owner. You’re not looking for a job, so how can you use LinkedIn?

Unlike other social sites, LinkedIn is not generally a place to push out “fun” messages about your product.  Rather, LinkedIn is predominantly a networking site to connect with individuals in your industry as well as find, share and engage with more in depth content.

As 260 million users are actively using LinkedIn, there’s a good chance that someone will go to your page at some point to learn a little bit more about you and your company.  Especially if they are in your particular industry or looking to learn a little bit more about who runs your company.

This is a perfect opportunity to further showcase your company and your brand by making sure your profile is inline with that brand.

Follow these tips: 

3) Your summary.  In order to add a bit more of a personal touch to your LInkedIn profile I suggest completing a summary of yourself.  This is a great place to talk candidly about why you started your business and what it means to you. Furthermore, if you are looking to gain specific connections on LinkedIn for a certain purpose, here’s a good place to point that out.  Try to keep it short and entertaining.

5) Your tagline. This is a great place to emphasize your brand. I highly recommend avoiding the generic. Try to stand out. Instead of just putting “business owner,” get fun with it.  Or at the very least describe what kind of business owner you are. I.e. “SF Sustainable Furniture Company Owner.” (Side note: have fun but try not to come off as arrogant.)

8) Groups.

Read more on these tips, all 8 tips, and the complete article

Friday, April 11, 2014

Should I Send LinkedIn Invitations To Recruiters?

Recruiters need candidates and you need a new job. It's an automatic match made in heaven, right? Not so fast. Just like every dating partner is not right for you, not every recruiter will be able to help. In this article, I'll give you quick tips to get attention from the right recruiters for you.


Which Recruiters?


Engaging with a recruiter who doesn't serve your field is like making an appointment with a respiratory therapist when you need a chiropractor. That's kind of a ridiculous example, I know, but here's how it applies to a job search. Every recruiter has a specific focus or area in which they work. Examples of specialization by job function are IT, engineering, and HR. Some recruiters focus on a particular industry such as mining, construction, or finance. Another consideration is geography. You'll want to know that your target recruiter handles the location in which you want to be employed. If you're looking at international relocation, be sure to choose a firm with experience in immigration and international placements.


Invitations That Get Noticed



Sample Introductory Messages



Thursday, April 10, 2014

Getting Started Using LinkedIn for Job Search in 6 EASY Steps

Donna Serdula

I received another question, this time from a past client of mine. We optimized his profile a few months ago and as he had expected might happen, he was let go just yesterday. Here is his email and my response…


Donna –

I unfortunately have been given notice by my company, and I am negotiating severance. Can you do me a favor and give me a couple tips and ideas on how and when to update my profile. Obviously, there are a lot of contacts I have in the industry and personal.
Thanks,

Nick

Dear Nick,
Take a couple days to breath and then when you are back and balanced, roll up your sleeves and get started. Here is a list of things you can do.

  • Put an end date on your current experience and add to your headline something like “Looking to positively impact a new organization
  • Start connecting with recruiters. (How? Do an advanced keyword search for YOUR industry and then refine it by choosing Staffing and Recruiting for industry) Add those recruiters who specialize in your industry to your network and include a note telling them that you are interested in new opportunities and to check out your profile.

Wednesday, April 9, 2014

11 Tips to Find the Best LinkedIn Groups

A friend of mine landed his last six clients as a direct result of his participation in LinkedIn Groups. Another sees his groups as a natural extension of his social-media marketing efforts.

And believe it or not (I still find it hard to believe), a third somehow managed to meet her fiancé in an HR-focused group.

LinkedIn groups are informal communities formed around industries, professions, themes, niche topics, etc. Because any LinkedIn member can create one, there are now well over a million groups.
Find and join the right groups, and it's easy to keep up with news and trends, make connections, ask and answer questions, land new clients--even start a romance. (Well, maybe that last one isn't so easy.)
Here's how to find the right groups for you:

1) Set your goals.


6) Then sift through the results.
A search result lists groups in descending order according to the number of members. Under each group is a brief description.


Sometimes the description is helpful. Sometimes, though, the group has veered away from its description and original purpose. The only way to know is to...


7) Join a few groups.


See more on these 3 tips, all 11 tips, and the complete Inc. article

Tuesday, April 8, 2014

When to refuse LinkedIn connection requests - Quality versus Quantity

By Quentin Fottrell

Facebook may have stretched the definition of “friend” to include even your second cousin’s chiropractor. But users of professional networking site LinkedIn seem to go even further, approving virtually anyone who asks to be a “connection.” Since saying yes can open the door to constant sales pitches and other forms of self-promotion, a backlash was inevitable.

Last month, the International Association of Business Communicators in Cleveland revoked the “Communicator of the Year” award given to Kelly Blazek, who ran an online jobs bank listing there. Blazek wrote a stinging rejection to a LinkedIn connection request from recent college graduate Diana Mekota: “Your invite is inappropriate, beneficial only to you, and tacky. Wow, I cannot wait to let every 26-year-old job seeker mine my top-tier marketing connections to help them land a job.” The reply went viral, Blazek apologized and returned her award.

Experts say it’s perfectly fine to reject a request to connect on LinkedIn, as long as it’s done respectfully. In fact, LinkedIn has long held that connections should be limited to people one has actual connections to. But negotiating the decision can be challenging, says Carl Van Horn, professor of public policy and director of Rutgers’ John J. Heldrich Center for Workforce Development. The site, after all, is “for advancing your professional interest,” he says.


But other users of the site may judge you by the number and quality of your connections. They are seen as an endorsement and reflect on your professional reputation, says Scott Dobroski, career trends analyst at Glassdoor, so choose them carefully. “It all depends on how comfortable you are with your own transparency online,” he says. He recommends checking out each would-be connection’s Internet footprint and see if they have drunken Facebook or Instagram photos, or even if they’ve ever been convicted of a serious crime that could reflect badly on you. Rival companies or professionals only interested in self-promotion are also best avoided, he adds.        

Read the rest of the original MarketWatch article