Wednesday, January 28, 2015

10 LinkedIn mistakes that will cost you a job

By J. Barbush

Remember when networking was something you did with your dad or mom and their circle? Your parents would mention to their friends, "Did you know my daughter is interested in advertising?"

Nowadays you don't need a parental circle, or even your parents, to connect to people who can help with your career.

You do need a plan. Now that you can contact people so easily on LinkedIn, how will you use that access?

LinkedIn adds texture to a boring résumé. It brings your interests, charities, and portfolio to life in one place.

But it's also easy to overindulge—like a college freshman at his or her first kegger—and embarrass yourself. Making a silly mistake on Facebook is one thing. Embarrassing yourself on LinkedIn could cost you a job or career.

Here are some common mistakes to avoid on LinkedIn:

Mistake No. 1: You don't consider yourself a product.
Deconstruct what you like about your favorite brands. Are they funny, clever, consistent? Do they always deliver on their identities? Do they innovate? Do they have a competitive advantage? Keeping those considerations in mind will help you build a simple, tailored, smart profile.


Once you determine your personal product voice, incorporate it into your profile. Lead with a concise, well-written summary that details your capabilities and what you can contribute.

Mistake No. 3: You're too social.
Stop thinking of LinkedIn as a social network. It's a professional network. There's a big difference in how you approach a social dinner versus a business dinner, right?

Use this analogy. Rather than focus on connecting with buddies, zero in on connecting with people you just met at a conference. You may not be as "social" with them as with your college buddies, but you do have a common business interest that will serve you much better on this platform.

Your headshot should also be professional. A suggestive shot or one that shows you partying won't go over well in human resources. 

See all 10 mistakes and the complete article

Tuesday, January 27, 2015

5 LinkedIn Mistakes That Are Hurting Your Job Search

Don Goodman

Job searching on LinkedIn offers the job seeker multiple benefits. Most importantly, internal and external recruiters use it to source talent. It is also helps you network – connecting with contacts who may help with identifying job opportunities, referrals, and offer advice and information.


Take care to manage your Linkedin profile properly. Mistakes can hurt your job search and your professional image. Consider these tips on what you shouldn’t do on LinkedIn.

1. Don’t leave your sub-headline to read your job title.

By default, your current job title is the default sub-headline (the text that appears under your name) for your profile. It typically reads something like Accountant at 123 Company. That doesn’t tell the employer much upfront. The sub-headline is one of several important areas that drive keyword density, so entice potential employers and recruiters to click on your profile by putting in a personal branding statement like Tax Compliance Specialist & Strategic Business Consultant for Fortune 500 Companies.

4. Don’t accept every connection that comes your way.

The bigger the network, the better it looks, right? Not exactly when you’re a job seeker. Yes, it’s good to have a big network of connections, but it also has to be appropriate connections. You want to show potential employers and recruiters that you have connections in the field and industry. For instance, if you are vying for a job in health care business development but your profile shows 90% of your connections are made up of contacts in random fields and industries, it’s not exactly informing employers and recruiters that you’re well-connected for the job.


See all 5 Mistakes and the complete Careerealism article

Monday, January 26, 2015

10 Ways to Commit to LinkedIn

Friday, January 23, 2015

5 People You Should Ask For LinkedIn Recommendations

Jessica Holbrook Hernandez

LinkedIn recommendations are a tremendous asset to your job search. You can quickly and easily point a potential employer to your LinkedIn profile and they’ll be able to see verifiable references and recommendations of the quality of your work and the results you deliver. Positive words can be powerful motivators.


So, how do you choose the right people to request a recommendation from? And how do you know if they’ll give you a good recommendation?


2. The Team Player

When you work in a team on a specific project and the collaboration is a success, that’s the time to ask your teammates to write a recommendation for you based on the outcome and collaboration of that specific project. You can also return the favor; since you worked together you’ll be able to easily attest to their work ethic, problem solving, communication, teamwork, fresh ideas, motivation—the list goes on…


5. The Board Or Volunteer Head

Are you an active member of a nonprofit or involved in volunteering for a great cause? Ask someone who oversees the organization to recommend you for the work you’ve been doing. Not only is this more positive PR for your profile, but it shows your interests and desire to help others.


Have some additional ideas for great LinkedIn recommendation requests? Share them here; I’d love to hear them! And while LinkedIn is on your mind I’d love to connect so feel free to send me an invitation here.


See all 5 people and the complete Careerealism article

Thursday, January 22, 2015

6 tips on How to Be a Successful LinkedIn Groupie

Jeff Lipschultz

Having a LinkedIn profile is a good start to connecting with recruiters and hiring managers, but you must do more than just create an account and list a few jobs in your profile.

A few of my previous articles highlight some of the key tasks to getting noticed on LinkedIn: How to Be LinkedIn to Recruiters and How to Add Recruiters to Your LinkedIn Network. Included in these articles are mentions on being part of Groups. Beyond what is suggested in those articles, I’d like to share some more ideas on Group participation.

No Spam


Although this should be obvious, Group leaders are looking for relevant posts to attract and keep Group members. They will block you if you continually just submit generic links, mundane information that has little to do with the intent of the Group, and worse yet, promotions of your services (there is a separate section for this called Promotions).

Connectivity

Groups allow for recruiters to connect with you with some common bond - instead of just sending you a generic InMail message. When recruiters leverage LinkedIn to find candidates, they use key words (which should be in your profile) to find the right candidates.

When you show up in a Group, you two already have something in common (the Group), and you have moved towards the top of the list for getting reviewed and possibly contacted. Simply put, you’re easier to interact with - even more than a third-level connection.


Feel free to connect with any recruiter in a Group that looks to be working within your field. They have selected this Group for a reason - they too, want to be found. If they are in a Java Programming Group, generally, it is not because they want to learn more about coding in Java. They want to network with Java experts.

See all 6 tips and the complete article

Wednesday, January 21, 2015

7 Essential LinkedIn Stats: When To Post, What To Post, How To Improve



A quick glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and what might be a surprise: LinkedIn is the third-fastest-growing social network.

We at the Buffer blog can vouch for LinkedIn’s growth as our blog has experienced a swell in LinkedIn referral traffic over the past year, up 4,000 percent from last year at this time. Part of that has to do with our emphasis on updates and sharing at LinkedIn, another part has to do with the popularity of LinkedIn contributing a larger audience and more eyes to our content. Together, these factors have made LinkedIn a great source of visitors for our blog, and I’d imagine you might see a similar impact on your own site.

So the question becomes: How best to take advantage of this expanding interest in LinkedIn? Though the network isn’t analyzed in quite the same detail as Facebook and Twitter, there still exist several stats and tidbits that can help you improve your LinkedIn marketing and engage with your followers.

1. LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook

Twitter and Facebook may reign when it comes to social sharing of stories, blog posts, and visual media, but when it comes to direct traffic to your main site, LinkedIn is far and away the No. 1 social referral source.
Econsultancy reported this gap based on a two-year research study involving 2 million monthly visits to 60 corporate websites. LinkedIn’s referrals, which accounted for nearly two-thirds of all social referrals to corporate homepages, nearly quadrupled the second-place Facebook.

  • LinkedIn: 64% of social referrals to corporate homepage
  • Facebook: 17%
  • Twitter: 14%


3. Avoid evenings, late afternoons, and weekends

If you want to reach the largest number of users with your content, it makes sense to publish when people are around. LinkedIn has found their busiest times to be morning and midday, Monday through Friday. Business hours, in general, have the largest maximum reach, so you don’t have to be too particular about specific times. Test what performs best for you.
Time of day LinkedIn
What this means:
Be sure your posting schedule matches up with the rhythms of the LinkedIn audience. If you happen to curate your content in the evenings, you can use Buffer to schedule your posts to go live the following day at the time you choose.

See all 7 stats and the complete buffersocial article

Monday, January 19, 2015

3 Ways To Supercharge Your LinkedIn Recommendations

Cheryl Simpson

Just how important are LinkedIn recommendations? No one outside of LinkedIn’s leadership can answer that question definitively, but since this function continues to exist long after other features have gone the way of the dodo bird, I think it’s safe to assume that LinkedIn and its clients (namely recruiters and hiring companies) find them helpful.

I have repeatedly asked all the recruiters I know what they think of recommendations, and they generally say some version of the same thing: “LinkedIn recommendations won’t make or break someone’s candidacy, but I consistently read them and attest that my opinion of a candidate can be shaped by them.”

If there is any chance at all that recommendations can shape a recruiter’s or hiring executive’s opinion of your candidacy, then they are worth pursuing in a strategic way.
While we don’t know the search algorithm LinkedIn uses to analyze candidate profiles on behalf of recruiters and hiring executives, we do know that keywords play a key role. Keywords are also critical in shaping the perceptions of recruiters and hiring managers.

To see what I’m driving at, try this quick experiment. Select a keyword that you are skilled in – let’s say “B2B sales.” Input that example in the search line at the top of your screen on LinkedIn. Your search will turn up profiles with that keyword highlighted each time it is used. Now, here’s the important thing to notice: LinkedIn also highlights this keyword in the recommendations section of each profile in your search results.


Which brings me to the issue of how supercharge your profile via the recommendations sections. There are three simple steps to take:

1. Weave industry-specific keywords into each recommendation you receive.

  • Select 1-3 (no more) critical keywords for your industry that you already stress throughout your profile.
  • Identify a specific problem, project, challenge, or initiative you worked on which clearly demonstrates these skills.
  • When you request or are offered a recommendation, request that they focus their comments on the 1-3 keywords you selected above and use the problem, project, or initiative you identified as the focal point for their recommendation.
  • Review the recommendation when it’s received. Request text changes if needed to tighten the keyword and achievement content. Make sure specific results are included if at all possible. Ask the recommender to accept the changes and then add the recommendation to your profile.
  • For recommendations you have already received, review them to see where specific key skills or projects can be added to deepen the content’s relevance to your career goals.
  • Why is this step important? Because LinkedIn counts keywords used in recommendations when they rank order your profile in recruiter and company search results. Using your strongest keywords in recommendations is a hidden way to boost your profile ranking and cultivate more career opportunities.

Bonus:
Only accept and give recommendations from people that you actually know or have worked with.