15 Reasons To Invest In Your Personal Brand On LinkedIn

By Chris J. Reed

People buy people. Always have, always will. That’s why the phrase “it’s not what you know it’s who you know” is as true now as it was 100 years ago. Today they are buying your personal brand. Think you don’t need a personal brand? Think again!

Here are 15 reasons why you need a personal brand:

  1.   You already have a personal brand – if you don’t control it, it’s being shaped for you by other people. Your personal brand perception is out there, you can manage it or you can let others take it away from you. Up to you.

12. If you want to be recommended and referred to by others then you need a personal brand on LinkedIn worth showing to other people. Remember your LinkedIn personal profile never sleeps, it’s being viewed 24/7 from people all around the world.

13.  If you want to be headhunted then it goes without saying that you need a great personal brand on LinkedIn. You profile should contain all your achievements, awards, associations, companies you have worked for, promotions you gained and innovative things that you have done. Are your keywords being picked up by Linkedin’s SEO (search engine optimisation)? If you don’t add your skills and experience then there are plenty of other people on LinkedIn who a headhunter can move onto who will show up in searches. There are many others who show all their achievements and give reasons why they should be picked ahead of you because of the way that they have communicated their personal brand on LinkedIn.

See all 15 reasons and the complete article

8 Ways to Grow Your LinkedIn Connections

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Do you want to expand your LinkedIn network?

Interested in ways to find and attract quality connections?

Growing your LinkedIn network helps establish you as an expert in your field and extends your reach and exposure.

In this article you’ll discover eight ways to develop new LinkedIn connections.

Why a Large Network Matters

The number of connections you have on LinkedIn matters. Remember, the more first-degree connections you have, the more second- and third-degree connections you have, making you literally one connection away from millions of people.

That’s important because LinkedIn is a massive search engine in which you’ll only show up in your first-, second-, and third-degree connections’ searches. In other words, if you’re not connected with individuals at these levels, you won’t come up in their search results. And only those three levels will show up in your searches.

So if you want to be found on LinkedIn, strategically build your number of first-degree connections. This will exponentially increase the likelihood that LinkedIn search algorithms will find you and place you near the top of search results.

In the left column below, you can see how the number of connections grows for each relationship level.

number of linkedin connections by type

The left column shows how the number of connections grows for each level.

Keep in mind that you only need 501 connections to show the 500+ mark next to your profile and be considered part of the elite expert tier. People who see your profile will know you use LinkedIn to do business, add value and connect.

#3: Personalize Connection Requests

Review LinkedIn’s suggested connections at least a few times a week. Make it a goal to find people in your industry or niche and personally connect with them. Try to connect with two or three people each time.

When you send a connection request, personalize it in some way for that person. How did you meet? How do you know him or her? Why do you want to connect? Here’s an example of a simple but personal connection request you can tweak and reuse.

linkedin connection request

Personalize your connection requests.

Personalized connection requests increase the chances people will approve your request and give you a better shot at landing a sale.

#4: Add Your LinkedIn URL to Your Email Signature

Your LinkedIn profile works for you in a number of ways: as a resume, a testimonial, social proof, a portfolio of projects and clients and proof of expert value, all in one convenient place. In your email signature, rather than send prospects to your Facebook account (or nowhere at all), send people to your LinkedIn profile.

First, you need to grab your LinkedIn vanity URL, a clickable link that’s easy to recognize and easy to remember. In the Contact Info section of your profile, click the gear icon next to your LinkedIn URL. Then on the next page, look for the Your Public Profile URL section, where you can make changes.

Once you have your vanity URL, add it to your email signature to make it easy for people to connect with you.

linkedin in email signature

Include your LinkedIn URL in your email signature.

And be sure to add the URL to your business card as well.

#7: Leverage Local Networking Groups

If you belong to a local networking group, look through your membership directory and send LinkedIn connection requests to individual members. Even if you don’t remember meeting someone in person, use your shared real-world connection to personalize your connection request and start to get to know that person online.

For example, you could say something like “We’re both members of (local group name), and I would love to connect here, too.” Then head to your next networking meeting newly armed with great networking info.

Search for local group members in LinkedIn groups. You may find them there, too.

See all 8 ways and the complete SocialMediaExaminer article

7 Tips For Writing A Great LinkedIn Invitation

Ariella Coombs

Whether you’re new to LinkedIn or you’re a seasoned user, connecting with new people can be a challenge, especially when you’re not sure what to write in your LinkedIn invitation.

You might be tempted to use the generic “I’d like to add you to my professional network on LinkedIn” template, but beware! By not personalizing your message, you could lose a precious opportunity to network.

How To Write A LinkedIn Invitation

Here are seven great tips on writing LinkedIn invitations from our approved career experts:

3. Find Something In Common

When trying to to find something in common with your potential connection, Haddaway suggests asking yourself these questions:

  • Is it a mutual career field or interest?
  • Do you have connections in common?
  • Are you connected through LinkedIn Groups?

Here’s a request example offered by Debra Wheatman of Careers Done Write:

Example: Dear Jane: I see that you are a member of xxx group. I am also engaged with this group and would like to share some ideas with you. Please accept my invitation to connect.

This example is short and sweet, but it gets the point across effectively.

4. Make It Personal

“One-size-fits-all invitations are a waste of time,” says Cheryl Simpson of Executive Resume Rescue.

Always personalize your invitation to connect in some way, she advises. Mention a shared group membership, note a common contact, or point out similar backgrounds, education, or experience. If all else fails, tell the prospective contact what you hope you both will gain from the connection.

5. Be Enthusiastic

“If you’re approaching the CEO/founder of startup on LinkedIn, as part of a job search, you want to start and end by showing your enthusiasm for their business,” says Kathy Ver Eecke of Working For Wonka. “Your expertise, background, and skill set should take a backseat to your enthusiasm and passion for their business. You want to get their attention and break the ice? Lead with that and you’re in.”

See all 7 Tips and the complete Careerealism article

The Ultimate Guide to LinkedIn Profile Perfection

Having a complete LinkedIn profile makes you 40 times more likely to receive opportunities through the network, so it’s important that you take the time to fill it out properly and make sure it stands out from competition. On average recruiters will look at your profile for around 6 seconds, giving you a tiny window of opportunity to capture their attention before they move on to the next potential candidate.

If you’re unsure about how to give your LinkedIn profile the ‘wow factor’ that will get you noticed, Leisure Jobs have put together this informative guide, outlining everything your profile needs from an attention grabbing headline, to the perfect profile picture.

Your Profile:

1) Headline –

Your headline is the most important part of your profile and is what people will see when you appear in search results. Make sure it is succinct, creative and includes key words related to your role and industry. LinkedIn scans for keywords, so avoid wacky job titles and stick to things that expand on your professional job title.

9) Skills and Endorsements –

Add skills that are relevant to your professional role, background and interests. These will help you to appear in search results when people enter these specific terms and people who add skills to their profile get 13 times more views than others. Other users are then able to endorse you for the skills that they think you are particularly good at, adding credibility to them.

Your Network:

1) Connections –

Try to create at least 300 connections, as this will expand your network so that you have access to more profiles. Try not to exceed 3,000 connections however, so that you can keep use of the platform practical. Be strategic about who you connect with, limiting it to people in your industry, past and present colleagues/clients and business prospects.

3) Contacting other users –

Unless you have LinkedIn Premium, you are usually only able to send messages to people within your network; however you can get around this by joining a group and contacting them through there (more info on how below).

Your Company:

1) Showcase page –

A showcase page is a niche page that branches off the pain company page to promotes a specific product or targets a specific market. You can create up to 10 free showcase pages, on which you should include all the same kind of information as on a company page, such as industry, links and images.

Top Tips:

  • The best times to post on LinkedIn are Tuesday and Thursday between 7am-9am.
  • Your profile is 5 times more likely to get viewed if you join and are active in groups.
  • If you’re looking for a new job, you can turn off your activity broadcasts so that your boss doesn’t see.
  • Publishing on LinkedIn is a great way to demonstrate your professional knowledge and create a voice for yourself in your industry.

See more on each subject and an awesome infographic posted at TheUnderCoverRecruiter

Stay sharp on social media: 10 LinkedIn Do’s and Don’ts

By Jon Hernandez

As the last members of the human race that will be able to remember video stores and landlines, millennials are also the first generation to have their entire adult lives recorded by social media. The Generation Y’ers are finally starting to cultivate their professional careers, and keeping up a positive presence and reputation online is the key to making those career aspirations a reality. After all, with over a quarter of the earth’s population registered on some form or another of social media, few of us are safe from a quick Google search.

LinkedIn is starting to gain a lot of traction in the professional realm, as recent data suggests Google is doing is driving a ton of traffic to the social media platform. So the next time you apply for a job, there’s a pretty good chance that your prospective employer will be redirected to your LinkedIn profile. And with summer job opportunities right around the corner, I can’t think of s better time for the Digital Tattoo’s inaugural guide to LinkedIn: 10 Do’s and Don’ts.

DO: Keep all your jobs up to date

It’s a good habit to update your LinkedIn page every time you take on some new work. Not only will you let your connections know about your sweet new gig, but you’ll save yourself from one mega-update in the future.

DON’T: Undervalue your previous jobs

A lot of students come out of university with very little professional experience, so it’s always important to highlight some of the skills and techniques you might have acquired from previous jobs that might, on the surface, appear to have no relevance to your new career path. For example, you might feel silly sharing your experience as a burger flipper on the professional network, but working in a kitchen can require a lot of teamwork, communication, problem solving, and working under pressure. Don’t sell yourself short.

DO: Endorse the work of your connections

LinkedIn allows you to vouch for the abilities of your connections by ‘endorsing’ some of their skills. It doesn’t take too much effort to endorse a connection, and in doing so, you might just get a few endorsements back. These points of reference can be very appealing to potential employers, especially if you have some reputable endorsers.

DON’T: Try to make false connections

It’s common belief that the more followers we have, the more important we are—but LinkedIn doesn’t quite follow that logic. A good profile—complete with awards, accomplishments and writing samples—can stand on it’s own. Have faith in who you are, not how many connections you have.

See all 10 and the complete digitaltatoo article

5 Things To Do TODAY To Get Noticed On LinkedIn

Post by Ariella Coombs

These days, you’re a simple Google search away from blowing recruiters away or making them rethink your candidacy for a job. So, it’s important to stay on top of your online presence! Plus, if you want to get noticed by employers or recruiters, you need to be proactive. Here are five things you can do TODAY to help you get noticed on LinkedIn:

4. Recommend or endorse someone.

In order to get recommendations or endorsements, you need to give them out. Write a thoughtful recommendation for a connection you know and trust. Give out a few endorsements to people who have showcased their skills to you. The more you give to others, the higher chance they’ll repay the favor.

5. Update your your accomplishments.

Take a few minutes to go over your Work History and make sure your numbers, keywords, and accomplishments are accurate. Do this now, and you won’t have to do a complete overhaul later. It’s good to keep up with it!

If you want to get noticed on LinkedIn by recruiters, employers, or anyone else, it’s critical to keep your profile and presence up to snuff. It’s better to do it little by little rather than completely re-do it when you need it most. Try using these tips today!

See all 5 things and the complete CareerHMO article