Friday, July 25, 2014

4 Keys To Scoring Amazing LinkedIn Recommendations

The Muse

How do we as humans make purchase decisions? In large part, we make them based on social proof.

What do others say about this product or that? Does someone we admire and trust rave on and on about it? Think for a moment about Yelp. How many times have you gone right over to Yelp.com—not company websites—before trying out a restaurant, a new hair stylist, or a resume writer?

My guess is plenty. You do this because you want to see what others are saying, and you’re going to base your decisions, at least in part, on these reviews.


The same exact thing goes on with hiring decisions. The “consumer” in this case is a hiring manager, recruiter, or HR person. Only, they’re not looking on Yelp; they’re over on LinkedIn.

LinkedIn recommendations provide you with the perfect opportunity to share third party endorsements—or social proof—of your talents with people trying to make purchase (in this case, hiring) decisions.

Don’t squander this opportunity.


Instead, follow these tips to score some amazing, relevant LinkedIn recommendations.

1. Find the “Ask to Be Recommended” Page
I’m not being a smart aleck. If you’ve never asked anyone for a LinkedIn recommendation, you may not even know how to find the page.

Here’s what to do: Hover over the tiny picture of yourself in the top right corner of the screen, and choose “Privacy & Settings.” From this screen, choose “Manage Your Recommendations” and then “Ask for Recommendations.”

2. Pick People Thoughtfully

This is no time to be willy-nilly with your requests. Your goal is to secure powerful recommendations that support your professional brand (more on that here) and the skills you most want to highlight. Ideally, you want to approach people who know your work well and can speak intelligently to the capabilities that will matter the most to your future employer.

Keys 3,4, and the complete Forbes article

Thursday, July 24, 2014

How to Use LinkedIn Publisher to Get More Visibility

By

Do you want more visibility on LinkedIn?

Are you using the new LinkedIn publishing platform?

Publishing content on LinkedIn Publisher can give your content and your reputation a boost.

In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility.

Why Use Publisher?


Posting articles to LinkedIn with Publisher makes the content searchable by keyword in LinkedIn’s post search box.

linkedin publisher for visibility
What you need to know for more visibility on LinkedIn with Publisher.


It’s a great way to showcase your knowledge and expertise in any given area, and that’s a big part of content marketing!

Beyond visibility in search, both your connections AND your followers see your published posts just like on Facebook.

If your post is viewed enough times, it’ll get picked up by LinkedIn’s newsreader, Pulse. At that point, you’ll get exponential views, comments and shares.

publisher posts on pulse

Your Publisher post can be picked up by Pulse.

Here’s a quick example showing just how powerful LinkedIn Publisher can be.

Wendy McClelland wrote an article called, “Why I Say NO to Coffee Meetings.” On LinkedIn Publisher, that single article got almost 60,000 views, 2,100 shares on LinkedIn, 515 comments, 218 Facebook likes and 93 tweets. I don’t know about you—but that’s usually more visibility then I get on my own blog!

publisher post title and share metrics
This one article generated huge results for its author.
Wendy’s results?
  • Over 10,000 views in two hours after being published
  • The article has also been republished on over 60 other sites/blogs
  • Over 150 new connections
  • 2 radio interviews
  • 2 new coaching clients
  • Numerous joint venture offers
  • 2 speaking gigs and a number of other future dates to be booked
Here’s how you can get started on Publisher and reap some of these rewards for yourself.

Read the rest of the Social Media Examiner article

Wednesday, July 23, 2014

Breakthrough Tips for a Sexy LinkedIn Profile

I'm hoping the click bait title worked...
There is actually some good advice in the article...

BY - 

Transform your LinkedIn profile into an inviting, influential, and irresistible digital communication tool. C’mon…I know you can. Then watch your profile views and invitations to connect triple!

Visual presence matters because it is true that you don’t get a second chance to make a first impression. With prospective employers and clients navigating the sea of online social networking profiles, it is important to carefully frame your brand’s presentation. Don’t you think?

LET’S BEGIN WITH THE MATTER OF YOUR MUG. IT IS MORE THAN A HEADSHOT — IT’S ABOUT YOUR BRAND!

Contrary to what your friends might have told you -- no, your LinkedIn picture isn’t great.

If you’re not in professional or business casual attire, it’s not good!

If the picture is too dark or there are other faces in the background, it’s not good enough!

If you’re not nicely polished and if the picture is more than five years old—it definitely isn’t good!

Please make sure you’re up to snuff. Your LinkedIn headshot is not something to take lightly. Here are excellent tips, which will help you glam it up at your next photo shoot:
  • Color Choices. Avoid patterns; select solid colors that complement your skin tone. What colors do others always like to see you in? That color you wear that stops folks in their tracks and they say, “That is your color!”
Recommendations: People with fair skin and light eyes look great in blues, pinks, and pastels. People with darker complexion should try brighter clothing such as white and warm colors, staying away from colors that match skin tone. By the way, black and white headshots are still very sexy! And, almost everyone looks great in black—just be sure the background offers enough contrast.
  • Industry Relevance. Remember your target market. Choose clothing you are comfortable wearing and that is on-brand with your value offer and acceptable in your industry. For example, if you are a CFO you might want to wear conservative attire. As a Life Coach, you can exude a more relaxed demeanor by choosing more casual clothing. As an Executive Chef, brandishing your chef coat would be completely on brand.
  • Radiate Health and Happiness. Drink lots of water before your photo shoot. Water will help your skin look vibrant and will help reduce dark circles. Get a little closer to the camera and smile. Close-ups are welcoming. Remember that it’s about making a connection.
  • Your Face Is Center Stage. Darker backgrounds are usually better, driving the eyes to your face. White backgrounds can work with darker outfits. Natural backgrounds are also very inviting and don’t distract. So grab a camera and a friend and head to your nearest park on a sunny day. Please make sure you are the only face in the picture. Don’t distract your network with images of others in the background.

ENTICE THEM WITH A ‘WOW’ HEADLINE - Read the rest of the article for more great tips!

Monday, July 14, 2014

5 Effective LinkedIn Features You Probably Don’t Know About



You probably know the basics of making your LinkedIn profile work for you, but did you know that LinkedIn has tons of new features that will help your job hunt?

LinkedIn has come a long way in streamlining the job search process and adding amazing features to their interface. The problem is that often times these features aren’t really announced (unless you read the LinkedIn blog) or they get lost in the shuffle.

Below you’ll find some effective LinkedIn features you should be using, but probably didn’t know about.

 1. Stay in the know with Pulse.

Pulse is the totally customizable news feature on your LinkedIn homepage. It’s primary function is to let you in on industry news and show you what some of the top companies are recommending.
Pulse grabs information from your LinkedIn profile and curates your page according to your professional interests. You can then share these industry related articles across social media platforms in order to position yourself as an expert in your field.

2. Get “Introduced” to Connections.



LinkedIn Introductions let you contact members in your extended network through the people you are already connected to.

If you want to contact someone who is two or three degrees away from you, you can request an introduction through one of your connections. Your connection will then decide whether or not to forward the message.


This is a nice way that you can avoid the awkwardness of cold calling or emailing when looking for new connections.

Thursday, July 10, 2014

10 Vital LinkedIn tips for Professionals


by


#1 Vital LinkedIn Tip You must have a LinkedIn Profile Regardless of your business, industry or career aspirations, a LinkedIn Profile helps you to be discovered and we all want to be discovered.


#2 Vital LinkedIn Tip Include a Profile Picture on your LinkedIn Profile. It’s a great way for people to recognize you and remember that you are a good person and potentially a great LinkedIn connection


#4 Vital LinkedIn Tip Your LinkedIn Headline is not your Title Your LinkedIn Headline is the statement that says “WHO AM I” Don’t use “at”..the name of your company either.  



Wednesday, July 9, 2014

8 Simple Steps to Build Your LinkedIn Profile

 I LOVE LinkedIn. I’m a total junkie and think it is more powerful than a resume. Why?
  • A resume is a flat document that requires regular updating.
  • LinkedIn is a breathing professional presence. Your contacts can endorse your skills and recommend you. It has built in social proof that you are a great hire.
More than 300 million professionals around the world in over 200 countries and territories agree with me. The growth of this platform is mind boggling.

When it first launched, LinkedIn was aimed at professionals with extensive work experience. Over the last few years, they have added new profile components to help students build an online professional presence including the ability to list courses and extracurricular work.

Students are the fastest-growing demographic with over 39 million students and recent college graduates on the platform.

8 Tips to Build Your LinkedIn Profile:

1. Choose the Right Photo

Have a clean, crisp, and simple background and professional attire. Ensure you are solo in your photo and smiling. Don’t crop a photo from a party or social event (honesty I see this all the time!).
Pro-Tip: Don’t be afraid to dress up and ask a friend/roommate to take a photo. With today’s photo apps (i.e. instagram/photo app editing software) a smart phone photo can look amazing.

2. Have a Relevant Title

The title of Student at XXX University is just plain boring and useless in indicating your goal job.
Your title, photo and location are what show up in a search. Ensure you highlight what you are after.
Example: 4th Year Marketing Student Seeking a 4 Month Co-op 

Tuesday, July 8, 2014

7 Ways College Students Can Benefit from LinkedIn

Considering the excellent benefits that connecting with professionals on LinkedIn brings, college students can never ignore this social networking platform. In fact, your networking on LinkedIn should begin as early as possible. LinkedIn can help you find jobs as soon as you graduate from college.

However, it’s a regret that college students spend very little time on this professional social networking platform, as compared to the time spent on other popular social networking websites like Facebook, MySpace and Twitter.

Given below are some key tips on how college students should use LinkedIn and how they can reap maximum benefits by connecting with professionals on this social networking website.

1. Getting Job Email Alerts 

Once you have created your professional profile on LinkedIn, you can set email alerts to receive notifications of recommended jobs. Students and jobseekers will be able to see the notifications on their homepage as soon as they log into their LinkedIn accounts.

2. Connecting with Professionals

If you have a look at LinkedIn, you’ll be surprised to find out the large number of professionals who choose to connect here. In fact, you can find your friends, co-workers, colleagues, classmates and family members on this platform. And it’s never a tough job connecting with them all. What’s more, you can even import your email list to find out who among your friends is present on LinkedIn.


3. Conducting Company Research
One of the biggest benefits LinkedIn offers college students and jobseekers is that they can check out the pages of their targeted employers. By visiting company, pages, you can conduct a research on the whereabouts of the company, the hiring process and what people have to say about that organization. This kind of company research on LinkedIn can always keep a stay ahead of your competition and increases your employability.