By Jodie Cook
LinkedIn just made a decision that's about to destroy most creators' reach. The platform decided faceless education is dead. That means generic business advice gets buried. Safe content gets ignored. Yet most people keep posting like nothing changed.
When I visited LinkedIn's New York headquarters in September they told me something that should have been obvious. People don't come to LinkedIn for Wikipedia. They come for connections with real humans who happen to know useful things. The algorithm now reflects this reality. If you don't adapt, your content becomes invisible.
Stop hiding behind your content: LinkedIn's new reality
Your face beats your frameworks
I tested this with two identical posts. Same exact advice about scaling a coaching business. One had my face. One had a pretty Canva graphic. The face post got 4x more views. LinkedIn's algorithm now prioritizes posts where people can see who's talking.
Upload a simple selfie with your next post. Not a professional headshot. Just you, being you. Show people the human behind the advice. When someone scrolls to your content, they should recognize you instantly, not just your brand colors.
Turn teaching into entertainment
Remember when LinkedIn was all "5 tips for better leadership" posts? Those days died. The platform wants productive procrastination now. People need to be hooked by your content but should feel good about scrolling, not guilty. You’re a teacher, a gameshow host, and their cheerleader.
Share your morning routine disaster that led to a business breakthrough. Tell them about the client call where everything went wrong before it went right. Make them laugh before you make them think. Educational content wrapped in entertainment gets 10x the engagement of straight advice.