LinkedIn is the world’s largest professional network with over 660 million users from 200 different countries. This makes it too big of an opportunity for you to ignore.
It is especially great for B2B marketers as the platform has over 63 million decision-makers from different companies and industries. This presents an unmatched opportunity for B2B marketers to connect with potential clients and generate qualified leads.
And, these are just two of the many LinkedIn stats that can convince you of its value as a marketing platform, especially for B2B marketers. But is LinkedIn just meant for B2B marketers? No! Anyone can benefit from LinkedIn by establishing a solid presence on the platform and amassing enough followers. All you need is a push in the right direction and that’s what we are here for.
In this post, we will discuss 7 of the best LinkedIn marketing tips with you that actually work. You can use them to build your brand on LinkedIn and beyond.
5. Sponsor Your Winning Posts
As we all know, some of the content that we create works and some doesn’t.
The smart thing to do is capitalise more on the content that does well to get the maximum benefit out of it. That is where LinkedIn’s “sponsored content” option comes into play.
Wait… What is sponsored content?
Sponsoring content is basically like native advertising on the platform. You can sponsor your best content to have it shown on the feeds of your target audience even those users outside of your professional network. This increases the reach of your content and gets it more views from the right audience. This is an excellent way to market yourself and get noticed by the bigshots in different companies, who could be potential clients.
7. Leverage LinkedIn Analytics
No marketing initiative is complete if you don’t track and measure its performance. LinkedIn has a built-in analytics tool that can help you see how your efforts on the platform are going. Using the “Company Page Analytics” feature you can assess how your company page is performing. You can specifically see which updates are getting the highest engagement and which ones are a complete failure.
You can then use those insights to fuel your future marketing efforts and create more engaging content. So, if you haven’t used LinkedIn analytics yet, try it now.
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