There are things you could be doing differently when it comes to your
LinkedIn content. The question is: what? Although I regularly stumble
on various great content, many individuals keep on making the same
mistakes when they post status updates and videos on LinkedIn.
Let’s change that and discuss what you should do instead.
1. You don't have a clear message.
I regularly see people talk about artificial intelligence on Monday, motivation on Tuesday and business strategy on Wednesday. On Thursday, they might discuss meditation, and on Friday, they share advice for job seekers.
You first need to get your personal branding basics right. Who is your target audience? What are your customers' pain points? What services do you offer? Creating content without a proper foundation and a concrete target in mind won't be effective, nor will it lead to generating high-quality leads.
Let’s change that and discuss what you should do instead.
1. You don't have a clear message.
I regularly see people talk about artificial intelligence on Monday, motivation on Tuesday and business strategy on Wednesday. On Thursday, they might discuss meditation, and on Friday, they share advice for job seekers.
You first need to get your personal branding basics right. Who is your target audience? What are your customers' pain points? What services do you offer? Creating content without a proper foundation and a concrete target in mind won't be effective, nor will it lead to generating high-quality leads.
3. You only post viral videos.
It makes sense to repost other brands' content every now and then to boost your organic growth. But don't do that every day — especially not when you are on a journey to build an image of an innovative thought leader.
When you only repost content and don't share your own view and experiences, people might perceive you as the exact opposite: someone who doesn't have their own set of values, ideas and beliefs. Your own content will, in contrast, enable you to connect deeper with your audience.
See all 8 mistakes and the complete Forbes article
It makes sense to repost other brands' content every now and then to boost your organic growth. But don't do that every day — especially not when you are on a journey to build an image of an innovative thought leader.
When you only repost content and don't share your own view and experiences, people might perceive you as the exact opposite: someone who doesn't have their own set of values, ideas and beliefs. Your own content will, in contrast, enable you to connect deeper with your audience.
See all 8 mistakes and the complete Forbes article
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