Wednesday, January 28, 2015
10 LinkedIn mistakes that will cost you a job
Nowadays you don't need a parental circle, or even your parents, to connect to people who can help with your career.
You do need a plan. Now that you can contact people so easily on LinkedIn, how will you use that access?
LinkedIn adds texture to a boring résumé. It brings your interests, charities, and portfolio to life in one place.
But it's also easy to overindulge—like a college freshman at his or her first kegger—and embarrass yourself. Making a silly mistake on Facebook is one thing. Embarrassing yourself on LinkedIn could cost you a job or career.
Here are some common mistakes to avoid on LinkedIn:
Mistake No. 1: You don't consider yourself a product.
Deconstruct what you like about your favorite brands. Are they funny, clever, consistent? Do they always deliver on their identities? Do they innovate? Do they have a competitive advantage? Keeping those considerations in mind will help you build a simple, tailored, smart profile.
Once you determine your personal product voice, incorporate it into your profile. Lead with a concise, well-written summary that details your capabilities and what you can contribute.
Mistake No. 3: You're too social.
Stop thinking of LinkedIn as a social network. It's a professional network. There's a big difference in how you approach a social dinner versus a business dinner, right?
Use this analogy. Rather than focus on connecting with buddies, zero in on connecting with people you just met at a conference. You may not be as "social" with them as with your college buddies, but you do have a common business interest that will serve you much better on this platform.
Your headshot should also be professional. A suggestive shot or one that shows you partying won't go over well in human resources.
See all 10 mistakes and the complete article
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