There is actually some good advice in the article...
BY - Rosa E. Vargas, Resume Branding Strategist
Transform your LinkedIn profile into an inviting, influential, and irresistible digital communication tool. C’mon…I know you can. Then watch your profile views and invitations to connect triple!
Visual presence matters because it is true that you don’t get a second chance to make a first impression. With prospective employers and clients navigating the sea of online social networking profiles, it is important to carefully frame your brand’s presentation. Don’t you think?
LET’S BEGIN WITH THE MATTER OF YOUR MUG. IT IS MORE THAN A HEADSHOT — IT’S ABOUT YOUR BRAND!
Contrary to what your friends might have told you -- no, your LinkedIn picture isn’t great.
If you’re not in professional or business casual attire, it’s not good!
If the picture is too dark or there are other faces in the background, it’s not good enough!
If you’re not nicely polished and if the picture is more than five years old—it definitely isn’t good!
Please make sure you’re up to snuff. Your LinkedIn headshot is not something to take lightly. Here are excellent tips, which will help you glam it up at your next photo shoot:
- Color Choices. Avoid patterns; select solid colors that complement your skin tone. What colors do others always like to see you in? That color you wear that stops folks in their tracks and they say, “That is your color!”
- Industry Relevance. Remember your target market. Choose clothing you are comfortable wearing and that is on-brand with your value offer and acceptable in your industry. For example, if you are a CFO you might want to wear conservative attire. As a Life Coach, you can exude a more relaxed demeanor by choosing more casual clothing. As an Executive Chef, brandishing your chef coat would be completely on brand.
- Radiate Health and Happiness. Drink lots of water before your photo shoot. Water will help your skin look vibrant and will help reduce dark circles. Get a little closer to the camera and smile. Close-ups are welcoming. Remember that it’s about making a connection.
- Your Face Is Center Stage. Darker backgrounds are usually better, driving the eyes to your face. White backgrounds can work with darker outfits. Natural backgrounds are also very inviting and don’t distract. So grab a camera and a friend and head to your nearest park on a sunny day. Please make sure you are the only face in the picture. Don’t distract your network with images of others in the background.
ENTICE THEM WITH A ‘WOW’ HEADLINE - Read the rest of the article for more great tips!