Monday, June 11, 2012

LinkedIn Mistakes: 4 Small Things That Will Kill Your Chances

By J.T. O'Donnell 

LinkedIn is fast replacing the traditional resume as the main tool used to impress hiring managers. In fact, recruiters are skipping the job boards and proactively searching on LinkedIn for passive candidates (aka, people who they think would fit the job they need to fill).

Which means your LinkedIn profile needs to make an excellent first impression -- or you could be screened out for a fabulous new job and never even know it.  The following are common mistakes many people make unknowingly. See if you are guilty of one or more of the following:

1. Not using a profile picture.

A recent study of people viewing LinkedIn profiles revealed that the picture gets a lot of attention. In fact, an eye tracking heatmap shows that recruiters spend 19 percent of the total time they spend on your profile looking at your picture. According to career expert, Miriam Salpeter, "not having a photo on your LinkedIn profile will make others assume that you're either "really ugly" or "don't know how to upload a picture."

2. Including a summary that is way too long.

A summary is supposed to be short and relevant. Unfortunately, many novice users of LinkedIn see it as a chance to tell their professional life story in an epic novel format. In dating, it's advised that you keep some information to yourself on the first date to avoid scaring off a new potential partner. Well, the same applies on LinkedIn. Your goal isn't to overwhelm the recruiter with every last detail, but rather, to entice them with a high-impact, quantifiable, and most importantly, condensed overview of your career success highlights. 

Mistakes 3 - 4 and Complete article

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