I lead social media labs for job seekers in the Dallas – Fort Worth area. After we have spruced up their LinkedIn profile, we frequently move on to Twitter as the next social media platform of interest. I often hear the same objection, “My life is boring….my job is boring…I am boring….what would I possibly have to tweet about?”
Let me introduce myself to you, “Hi. I’m James Snider, semiconductor marketer.” You know, I can not remember the last time I saw an action movie where the main character was a semiconductor marketer. It is just not that interesting.
So what am I going to tweet about? I could talk about the cost of through-hole vias or applications where gallium arsenide makes sense. I would probably put together a network of about 5 super geeky followers. However, it is not the super geeks who are going to hire a marketer. It is upper management I am after.
I am going to tweet about where semiconductor production is ramping up. Hint, think “southeast asia” as in “Viet Nam.” How did I find this information? I went to a Happy Hour with a bunch of my former bosses (and boss’s bosses). They are all VPs, CEOs, angel investors and the like. I just asked the question and then tweeted what they told me.
Which semiconductor companies are starting to make money or held their own during the terrible 2010 market? I stumbled across a great list on the Yahoo! financial web site. I was checking to see if my shares of Google were making any money (getting closer…maybe in 2011) and read an article about what stocks are set to pop…and why. I tweeted it.
Which semiconductor companies are starting to hire aggressively? I read it on Twitter. Retweets are fair.
What sorts of people are interested in this sort information? CEOs, CMOs, VPs Marketing, Directors….all the sorts of people whose attention I would like to attract. By making myself a source of good information…the sort of information people in my segment would like to know about, I build a good reputation and make myself a “person of interest” to people who might like to hire me.
Global Business Development and Social Media Marketing
Anyone can give you social media. I make sure it’s marketing.